GrandCare featured on CBS Early Show

http://www.cbsnews.com/stories/2010/08/05/earlyshow/leisure/gamesgadgetsgizmos/main6745504.shtml

Watch The Live Video Here

(CBS) It’s a role reversal that many Americans go through — adult children taking care of their elderly parents.

And new technologies are helping to take the burden off the kids — and helping parents remain independent.

Jean Burkhart, 80, enjoyed living independently. Five years ago, however, she suffered a seizure while alone in her Florida home. More than four critical hours passed before her daughter discovered what happened.

Carol Roberts, Burkhart’s daughter, said, “I called to wish her a happy Mother’s Day and found her confused.”

In an instant, managed care became a necessity for Jean, but like a growing number of older Americans, she wasn’t ready for a nursing home.

Burkhart said, “I wanted to age in my home and not go to a long term care facility or a personal care facility.”

Burkhart and Roberts looked into alternatives and found the GrandCare System. It’s a high-tech set of sensors installed throughout the home that monitors and sends reports about Jean’s movements to family members down the street — or halfway around the globe for as little as $50 a week. It provides a realistic alternative to nursing home care, where the average price tag is more than $50,000 per year.

Edward Schneider, dean emeritus at the Leonard Davis School of Gerontology at the University of Southern California, told CBS News, “Most people want to live in their own homes and technology can enable people to do this. Using technology they can stay where they want to stay.”

While GrandCare allows Burkhart to live on her own and gives Roberts peace of mind, there are other benefits for the entire family.

Burkhart said, “It’s sort of comforting to know that they can check on me. I’m really comfortable. I don’t mind the sensors.”

Roberts said, “I’m not ready to have mom live with me, and I don’t think she’s really ready to have me live with her.”

Sensors systems — like the one that Burkhart uses — are just one part of the many new technologies available to aging parents. Here are a few more recommended by Alexis Abramson, a lifestyle gerontologist, on “The Early Show”:
….Read more here:
href=”http://www.cbsnews.com/stories/2010/08/05/earlyshow/leisure/gamesgadgetsgizmos/main6745504.shtml”>http://www.cbsnews.com/stories/2010/08/05/earlyshow/leisure/gamesgadgetsgizmos/main6745504.shtml

Tomorrow GrandCare Webinar: Brainstorming Session

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Topic: Brainstorming session on selling technology to the aging population. What are the obstacles? How are you overcoming them? How to price technology to the aging demographic.

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The New Wave of Home Healthcare


Electronic House Reports:

Electronic systems allow seniors to age comfortably and safely in their own homes.

Jul. 30, 2010 — by Lisa Montgomery

Talk to just about anybody, and they’ll have a story to share about an aging loved one. Often, those stories are punctuated with feelings of worry, guilt and uncertainty over how to best care for their elderly parent or friend.

Recently, a number of up-and-coming electronics manufacturers have developed a variety of technologies aimed squarely at this growing market of concerned caregivers. The solutions, they hope, will afford seniors the means to lead an independent life at home while giving their family members the assurance that all is well.

According to healthcare statistics, the timing couldn’t be better. In a June 2009 report from the AARP Policy Institute, the population of people 65 or older is projected to grow by 89 percent between 2007 and 2030, more than four times faster than the population overall. The aging population will skyrocket by another 118 percent between the years 2030 and 2050.

“The silver tsunami is coming,” says Laura Mitchell, director of business relations at Grand Care Systems, a manufacturer of monitoring systems for seniors. “As the generation of baby boomers grows older, we simply won’t have the resources—facilities or manpower—to adequately take care of our aging population, unless we invest in the development of digital home healthcare technology.”

Factor in the astronomical costs of long-term care, and it’s easy to see why some healthcare analysts believe the digital home healthcare industry will grow from a $2 billion business to a $20 billion industry by 2020. (Click here to view a slideshow of digital home healthcare products.)

Innovative Start-ups
Like any emerging industry, the digital home healthcare market today consists mainly of small start-up companies, although big names like GE, Intel and Philips are major players as well (see sidebar). Little synergy exists between the manufacturers, resulting in an industry that’s “somewhat chaotic right now,” says Laurie Orlov of market research firm Aging in Place Technology Watch.

“Products that should probably be sold together as a package are being sold separately, and pricing is all over the board.” Still, the technologies available are innovative, affordable and—most importantly—cater to the needs of both stay-at-home seniors and the people who care for them.

To gain a clearer sense of some of the solutions gaining steam, Orlov divides digital home healthcare products and systems into four main categories: safety and security, communication and engagement, health and wellness, and learning and contribution. Although technologies that help seniors stay mentally sharp are important, the systems and products that fall under the first three categories are expected to have the biggest impact on the aging-at-home lifestyle.

Safety and Security
The home safety and security market is driven largely by companies with systems designed to monitor the activities of an individual and report those findings to a preselected group of people. Personal emergency response system (PERS) devices, which typically alert caregivers of a critical situation after it has occurred, are one example of this type of product. However, today’s breed of alert systems focus on more on preventing and mitigating problems than sending out an S.O.S. Referred to as ADL (activities of daily living) monitoring systems, they employ a combination of small, unobtrusive wireless environmental sensors, a networking base unit, specially configured software, and the Internet to communicate to caregivers the daily routines of their elderly stay-at-home parents. The sensors and networking unit capture information about the person’s movement throughout the day and distribute it to a secure web server, where the software analyzes and organizes the data. Invited caregivers can then log on to review the recorded information. They can also receive instant alerts via email or text when specified sensors are tripped or if no activity has been recorded within a certain period of time…

Read more: http://www.electronichouse.com/article/the_new_wave_of_home_healthcare/C155