12-2-10 GrandCare Webinar Topic: The Silver Tsunami: How Your Company Can Benefit
Thursday, December 2: Susan Ayers Walker speaks on the Silver Tsunami and how your company can benefit!
Join us TODAY at 2pm EST: http://my.dimdim.com/grandcare
Optional Dial In listed on the webinar
This call is sponsored by Dr. Marion.
Boomers and their parents continue to be the most powerful consumers in the marketplace, despite an increasingly challenging economy. In the United States alone, there are more than 108 million people over age 45 – a group with more than $2.5 trillion in annual spending power. The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030. Your company cannot afford to miss this market opportunity.
Susan Ayers Walker is a leading edge boomer and a freelance journalist reporting on the intersection of technology and aging. Her articles have appeared in AARP the Magazine, AARP.Org, ACM’s Interactions, EETimes, MIT Insider, Caring.com., American Society on Aging Newsletter and other industry journals. She is a nationally known speaker on technology for aging-in-place and caregiving. She has appeared on NBC, and CBS, and participated in a variety of radio talk shows. She is a founding member of AgeTek and the AgeTek Chair of Standards and Innovation. Susan received her BSEE in electrical engineering from Northeastern University and her Masters in Computer Science from Rutgers.