February 2nd Webinar: Overview of AARP’s Innovation@50+ program

Thursday, February 2nd

2p ET – 1p CT
Call in: 1-408-600-3600

With guest speaker Jeff Makowka

In late 2010, AARP created a new group focused on Thought Leadership with the mission of exploring and establishing new ways in which AARP can achieve its social mission: “to improve the quality of life for all as they age”. The Innovation@50+ program is the group’s flagship campaign to engage both the investment and entrepreneurial communities to stimulate innovation to meet the needs and wants of people over 50.

Jeff Makowka, AARP, Senior Strategic Advisor, Thought Leadership

Jeff has over a decade of experience in strategic analysis, management consulting and market research. For over 5 years, he has been focused on the wants and needs of the 50+ both domestically and internationally. As Senior Strategic Advisor in AARP’s newly formed Thought Leadership group, he supports AARP’s Innovation@50+ Program which aims to spark innovation and entrepreneurial activity across public and private sectors. Anchored by AARP’s social mission – to enhance the quality of life for all as we age – the program enlists the expertise of visionary aging/technology thinkers, and builds the business case for all sectors to collaborate on meeting the needs and wants of people over 50.

Prior to this role, Jeff held the position of Senior Manager, Global Member Value in AARP’s Membership Development group. Before his work at AARP, Jeff worked in the Monetizing Knowledge Practice at Edgewater Strategy Services as a Project Manager and Senior Business Analyst. He has also held positions as a Research Associate and Web Business Analyst with Jupiter Media Metrix.

Mr. Makowka earned a Bachelors of Arts in Philosophy and English Literature (double major) and received his Masters of Arts (Licentiate) in Philosophy (Magna Cum Laude).

2 replies
  1. Jude Harper
    Jude Harper says:

    I had a chance to meet Jeff recently and look foward to hearing more about this. Its great to see such an influential community share such great vision.

  2. Tim Simard
    Tim Simard says:

    AARP is doing some great thinking around the convergence of 50+, entrepreneurs, innovation, and markets with an toward overall life quality. A huge challenge that Jeff and the thought leaders and all the teams at AARP are a driving force while working with innovative companies with breakthrough solutions. The biggest challenge that always exist is how do we execute and scale to show real change quickly!

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