Join us LIVE October 18th 1-2 pm ET
Home Health Care: Technologies and Opportunities that can Keep Your Bottom Line off of Life Support
Featuring Jeff Makowka (AARP) and Laura Mitchell (GrandCare Systems)
Space is limited, click here to register now. After registering, you will receive a confirmation email about joining the webinar.
If you haven’t noticed, home health care is for real. It’s almost impossible to make a daily commute without seeing a vehicle sporting some type of graphic advertising “in home care.” According to Aging in Place Technology Watch, the Aging/Technology industry is projected to be greater than $20 billion by 2020. As the current population for the United States continues to age, many consumers are demanding a brand new model of health care; they want it brought to them.
This one hour webinar will break down the market, explore available technology solutions, such as Crisis Management, Activity & Smart Home monitoring, Digital Health, Medication Management, Brain Fitness and Socialization technologies and the expertise required to become involved. Join GrandCare’s Laura Mitchell and AARP’s Jeff Makowka as they pin point the integrator’s role in this landscape and tips for redefining your business model.
At the end of this session participants should be able to:
- Outline the impact the aging population is having on health care in the home.
- Describe the different technologies currently being leveraged to enable elderly consumers to stay in their homes longer.
- Explain the financial opportunities presented by this emerging industry.
- List critical items to consider when integrating home health offerings into an existing integration business.
Mr. Makowka has over a decade of experience in strategic analysis, management consulting and market research. For over five years, Jeff has been focused on the wants and needs of the 50+ both domestically and internationally.
As Senior Strategic Advisor in AARP’s newly formed Thought Leadership group, he supports The Innovation@50+ initiative which aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age- the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and for not-for-profits to spur innovation to meet the needs and wants of people over 50.
On the ground, the initiative catlyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as “design for all.” It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new “longevity economy.”
Prior to this role, Jeff held the position of Senior Manager, Global Member Value in AARP’s Membership Development group. Before his work at AARP, Jeff worked in the Monetizing Knowledge Practice at Edgewater Strategy Services as a Project Manager and Senior Business Analyst. He has also held positions as a Research Associate and Web Business Analyst with Jupiter Media Metrix.
Mr. Makowka earned a Bachelors of Arts in Philosophy and English Literature (double major) and received his Masters of Arts (Licentiate) in Philosophy (Magma Cum Laude).
Laura is a founding member of GrandCare Systems. A significant part of her role was to bring the product to market in 2006 through the development of a nation-wide distribution network, while receiving brand recognition throughout the industry. Laura specializes in Social Media and non-traditional, guerrilla marketing. She was a 2011 recipient of the Flame Award for Excellence in Leadership and Innovation from Silicon Valley’s, What’s Next Innovation Awards.
Laura speaks throughout the country on digital home health, mitigating hospital re-admissions using technology, social media and Go-to-market strategies in the aging industry. She was featured by Forbes for her social media strategies and has authored various magazine articles on the digital health market and go-to-market strategy. She speaks throughout the country, educating on the digital health industry. Venues include the AARP National Convention, AHIMA, NAHB, Connected Health Symposium, ASA, CEDIA, CEA Industry Forum, CES, etc. She is a founding member and serves as a Director on the AgeTek Alliance board (www.agetek.org), is a key organizer for the EHX and CEDIA Future Home Pavilions and Educational Tracks, and in 2008, created (and still hosts) the industry-wide, Aging and Technology webinars.
|Home Health Care: Technologies and Opportunities that can Keep Your Bottom Line off Life Support
|Thursday, October 18, 2012
|1:00 PM – 2:00 PM EDT