GrandCare’s CEO, Laura Mitchell, was recently a featured writer in a CSA Journal titled, “Got Social? Best Social Media Practices for Long-Term Care Providers.” In the article Laura explains how long-term care providers can benefit from social media and technology.

The CSA Journal is an award-winning publication that focuses on critical issues for aging adults. The academic journal is published by the Society of Certified Senior Advisors (SCSA), an organization that educates and certifies professionals who work with seniors.

Having over a decade of experience in the aging, technology and digital health market, Laura is considered an expert in this field. Known for her expertise in the aging market and social media, Laura has been featured in Forbes magazine, was named Dealerscope Magazine’s “Top 40 Under 40”, has been awarded the 2014 Connected World Women of M2M and was a 2011 recipient of the Mary Furlong Silicon Boomer Venture Summit Award for Innovation and Leadership.

Love it or hate it, social media is an important part of our everyday world. And it isn’t just for the kids, either. Social media use has been steadily increasing among seniors, reaching 37% of those aged 65+, and 64% for the 50-64 age group last year (Pew Research Center, 2018).

In the article, Laura explains why providers should be using social media and gives tips on how to do so effectively by being selective of which social media platforms to use and posting smart content.

Laura summed up the social media wilderness this way:

“Social media is an important tool for marketing your long-term care community. It offers a low-
cost way to reach and engage with clients and potential clients, to learn more about them and what they care about, and to help them learn more about the good things you do in your organization. One of the very things that scare some organizations away from social media, the concern that users will post negative reviews, or publicly complain about your company or its services, can instead provide a powerful avenue for demonstrating your high level of care for your clients and their experiences.”

The entire article can be found in Volume 3, Issue 75 of the Society of Certified Senior Advisors’ CSA Journal.

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