GrandCare’s VP of Marketing, Laura Mitchell, selected as Venture Boomer Summit Business Plan JUDGE

http://www.scuboomerventure.com/competitions/judges.html

Business Plan Competition!!!!!

PRIZES

Best Business Plan
$10,000

Best App
$1,000

Finalists will present their business plans to a panel of industry experts at the Summit on June 15, 2011 and the winners will be announced at the end of the day.

JUDGES

Leaders in the field of aging, venture capitalists, entrepreneurs and industry analysts will provide valuable feedback on the entrepreneurs’ boomer business plans and apps. Check back soon for the list of judges participating in the 2011 event.

Finalist Judges

Andy Cohen – CEO and Co-founder, Caring.com
Andy Donner – Director, Physic Ventures
Jody Holtzman – Senior Vice President, Thought Leadership, AARP
Kurt Hulander – Platform Leader, Health Solutions, Best Buy
Nancy Kamei – Sector Director, Intel Capital
Xander Mahony – Analyst, Draper Fisher Jurvetson
Jeff Shoemate – Vice President of Innovation and Business Development, United Healthcare

First and Second Round Judges

Susan Ayers Walker – Managing Director, SmartSilvers Alliance
Laura Mitchell – Vice President, Marketing, GrandCare Systems
Michael Sarfatti – Managing Director, SmartSilvers Alliance

Multiple-Resident Living Facility Demonstration

GrandCare Systems Special Event!

 Monday, May 16th

3p ET/ 2p CT / 1p MT / 12p PT

 Join us http://grandcaresystems.webex.com

  • Review Group Home Options

  • Kiosk & Mobile Tablet Models

  • See a LIVE Demo of Online User Interface & Community Features

  • Participatate in an interactive Question/Answer Session

See our full E-invitation HERE

RECORDED TOUR of the GrandCare System!!!!

Did you miss today’s GrandCare Tour???  Below is some information that we went over during the TOUR!!!

Good news!  We have recorded it for your viewing!!!!!!! View and/or download HERE!

5-11-11 GrandCare TOUR Bus STOPS:

1. Meet the founder Charlie Hillman

2. West Bend, WI — Exploring the history of GrandCare

3. GrandCare Corp Showroom – Saw the various models and sensor types

4. Met Henry – a 72 year old male.

-Lives alone at Home

-Has the Interactive GrandCare System

– SKYPES with his grandkids

– Plays Solitaire on GrandCare

– Watches YouTube Videos, Checks Weather Reports, Looks at Photo Albums

– Manages his own wellness by taking his weight, blood pressure and glucose readings. System automatically tracks them.

– Does not have a personal computer and does not want one

5. Met Jane (Henry’s 50 year old daughter)

– Lives 8 miles from Henry

– Manages his vitals and looks at his glucose readings

– Receives Alerts at work

– Uploads all of her pics to Facebook (Automatically go to her dad’s system as well)

– SKYPES with her dad

6. Tour of the Virtual ONLINE Caregiver Interface

– Adding Communications to the GrandCare Screen or TouchScreen

– Looking at Graphs

– Setting up Rules/Parameters

7. Question/Answers

What is GrandCare and How do I use it?

GrandCare Systems Special Event!

Tomorrow, Wed May 11th

3p ET/ 2p CT / 1p MT / 12p PT

 Join us http://grandcaresystems.webex.com

  • Learn about how GrandCare started in 2005

  • Informative overview of the System Components

  • See a LIVE Demo of the Online User Interface

  • Participatate in an interactive Question/Answer Session

See our full E-invitation HERE

Calling all Aging Start-Ups!!! Business Plan Competition!

BUSINESS PLAN COMPETITION CRITERIA & RULES

Do you have a business plan or startup venture that shows significant business potential for the burgeoning baby boomer market, which represents more than $2 trillion in spending power? We invite you to enter your business plan for the 2010 Silicon Valley Boomer Business Plan Competition. From early-stage ventures in medicine to media, fashion to financial services and beyond, the 2011 Boomer Business Plan Competition aims to generate the best ideas from the best universities and tap into the business expertise and creativity of entrepreneurs around the globe.

Based on the feedback received from some participants, we are announcing slight changes in the competition format and dates. We have consolidated Round 1 and Round 2 of the business-plan competition. For the combined round, we will accept up to a 20-page business-plan (page-count includes the executive summary and financials) until May 12, 5 PM PDT.

We would love to know the people behind these business-plans, so we would prefer (not required) if you could submit a short (up to 2 minutes) video. (You can email the video, or upload a You Tube clip).

Guidelines

  1. You are welcome to submit a 2-minute video or a You Tube clip (turn the settings to private) which includes:
    1. Entrepreneur name
    2. University affiliation (if any)
    3. Elevator pitch, including statement on why this product fits boomer market
  2. A 20-page business plan, which includes the financials and executive summary. We will accept your entries till May 12 at 5 PDT. Please email your plans to svboomerventure@gmail.com.

Read more

Why you should attend the Silicon Valley Boomer Venture Summit

The Silicon Valley Boomer Venture Summit & Business Plan Competition is for entrepreneurs & venture capitalists who serve the baby boomer market. June 15/2011

This year, GrandCare’s VP of Marketing (Laura Mitchell) will be attending as a judge for the event.

This is another of Mary Furlong’s events and NOT TO BE MISSED!  Just finished attending the “What’s Next Boomer Summit” last week in San Francisco!  It was not only incredibly well organized, but fantastic speakers, panels and great networking!  Sponsored by AARP, United Health Group, Continuum Crew, Southwest Airlines, First Street, Caring.com and First Republic Bank.

TOP TEN REASONS TO ATTEND

Meet the venture capitalists and corporate venture capitalists who can fund your boomer/senior caregiving venture

  1. Learn how to accelerate sales in your boomer/senior caregiving venture
  2. Discover how to meet the caregiver customer online and through workforce channels
  3. Learn how to reach the boomer, senior and caregiver through print, online media and partnerships
  4. Discover the latest research about the 78 million-strong boomer market
  5. Meet the angels who fund early-stage ventures
  6. Gain the latest insights how corporations are using cause related marketing to serve the needs of boomers, seniors and caregivers
  7. Find out how to accelerate your AARP partnership; discover their latest market research
  8. Secure the funding base of your nonprofit organization by developing partnerships that work
  9. Network, network, network!

hosted by 

Register to attend: http://scuboomerventure.eventbrite.com/

THE 2011 SILICON VALLEY BOOMER VENTURE SUMMIT

June 14-15, 2011
Santa Clara University, Santa Clara, CA

AT THE 2011 SILICON VALLEY BOOMER VENTURE SUMMIT…

Network with the leading venture capitalists, entrepreneurs, researchers, analysts and marketers addressing the needs of the 50+ demographic as well as key members of the media who report on aging, health, finance, technology and care giving.
Hear about the latest trends in the field of aging from key strategic partners in the non-profit sector.
Discover the latest in mobile and digital advertising trends; the newest distribution channels in the start-up world; and the tips and tricks that will help you grow your business.

Social Networking Seminar

Harnessing the power of social media to promote your business!

Sponsored by WBA Chamber

Tursday June 9th
8 am – 930 am
Free to chamber members
$15 for non members

Are you currently using Facebook, Twitter, LinkedIn, YouTube, Blogs and chat forums to promote your business?

This seminar will inform you of why social networking is beneficial to your success and how to get one step ahead, with even the smallest budget.

Moderator:

Laura Mitchell – VP Marketing, GrandCare Systems

Seminar content:

  • Why social Media is so important to your business
  • See how it works
  • Learn what to do
  • Make promo videos for free
  • Effective advertising online at no cost
  • New ways to get noticed
  • Track your competitors

 

Laura Mitchell

Laura is the VP of Marketing and a founding member of the GrandCare team, a software development company that has created a smart home wellness assessment, social connectivity and activity of daily living monitoring technology to allow individuals to live independently with greater security and less social isolation. A significant part of her role was to bring the product to market through the development of a nation-wide dealer/distributor network and PR/marketing. Laura has spoken around the country  in various venues including the American Society on Aging, Consumer Electronics Show, Dominican University, various trade organizations and the National Association of Home Builders about enabling technologies for aged, tele-medicine, the importance of social media and Internet marketing.  She graduated from the University of WI-Madison and resides in WI with her husband and two little boys.

GrandCare VP Marketing, Laura Mitchell, speaks 3 times in San Francisco this week

It’s an exciting week in San Francisco!  The American Society on Aging & What’s Next Boomer Summit are happening Wednesday – Saturday!

GrandCare’s own Laura Mitchell will be speaking 3 times during the week.  Below are some notable agenda items this week in San Francisco. Hope to see you there!!

ADD THESE GREAT EVENTS THIS WEEK  TO YOUR ITINERARY:

Wednesday

7pm – all are invited to meet with the AgeTek Board & Aging/Technology Enthusiasts at Johnny Foley’s in San Francisco: http://www.johnnyfoleys.com/
This no-host event, will be a great chance to network, mingle and sit back and enjoy the environment in this lively Irish Pub.
Thursday  
Thursday April 28, 2011: 1:00 PM  – 2:00 PM

Presenter(s)

TH495
Workshop – New Look at Technology for Older Persons

Hilton San Francisco Union Square hotel
Room: Yosemite A (Ballroom Level)
CEU Credits: 1

Revolutionary new technology and its applications have changed the way older persons are cared for as they age at home, enabling them to remain independent and live more fulfilling lives, providing higher quality of care, assisting caretakers, facilitating the communication, and equalizing availability of quality care to all persons.

Thursday April 28, 2011: 2:30 PM  – 3:30 PM

Presenter(s)

Felice Eckhouse
Gene Loeb-Aronin, PhD
Laura Mitchell
TH583
Workshop : Back Home To Stay

Hilton San Francisco Union Square hotel
Room: Franciscan D (Ballroom Level)
CEU Credits: 1
The sudden requirement for an elderly parent, spouse or relative with special mental or physical needs to stay at home can be traumatic. This workshop will examine these situations through scenarios and videos, and will explore requirements for staying at home. Solutions will be planned for each need.
Full ASA (AGING IN AMERICA CONFERENCE) Schedule: http://www.asaging.org/aia11/index.cfm

Friday 

..The Eighth Annual
What’s Next Boomer Business Summit
Sponsored by AARP and AARP Services, Inc.
Friday, April 29, 2011
8:00 am – 5:30 pm
Parc 55 Wyndham Hotel
San Francisco, California

7:00 am | REGISTRATION OPEN | COFFEE AND REFRESHMENTS
8:00 - 6:30 pm | TABLE TOP EXHIBITS OPEN | BOOKSTORE OPEN
4:30 - 5:30 pm | BREAKOUT SESSIONS

Maximizing the Online World
Build an interactive tool box for marketing your business! 
From email to Google, Twitter, and what's in all worlds online to social media platforms, 
unlock the potential for your company. Our experts show you how to harness the power.
Moderator: Laura Mitchell, Vice President, Marketing, GrandCare Systems
Panelists:
- Joe Cannella, Senior Account Manager, Google
- Nataki Clarke, Vice President, Marketing, AARP
- Stephen Chen, Founder, NewRetirement.com

Hope you can join us!!!!!
FULL What's Next Boomer Summit Schedule: http://www.boomersummit.com/agenda.html

Informal NO-HOST AgeTek meet up planned April 27th, San Francisco before ASA!!!! ALL ARE WELCOME!

JOIN US!  All are welcome!  AgeTek Members and non members welcome!

No host Meet & Greet PRE-ASA Conference

Wednesday April 27th, 2011 7pm

Where: Johnny Foleys – http://www.johnnyfoleys.com

243 O’Farrell Street
San Francisco, CA 94102
415.954.0777

Why: To get together, network, learn more about the Aging Technology Alliance and have a good time.

NO RSVP needed!  Just stop in!

Hope to see you there!!!!

Laura Mitchell, VP Marketing, GrandCare Systems (AgeTek Board Director)

Laura Mitchell speaks at ASA on April 28th: The New Look of Technology for Older Persons

Going to ASA? M Listen as Laura Mitchell, Dr. Gene Aronin and Joel Shapira discuss the future of aging. Using technology to “age in place”

Thursday April 28, 2011: 1:00 PM  – 2:00 PM

TH495
Workshop
Hilton San Francisco Union Square hotel
Room: Yosemite A (Ballroom Level)
CEU Credits: 1

Description

Revolutionary new technology and its applications have changed the way older persons are cared for as they age at home, enabling them to remain independent and live more fulfilling lives, providing higher quality of care, assisting caretakers, facilitating the communication, and equalizing availability of quality care to all persons.

Objectives

1. Participants will recognize the social and health benefits of technological devices for the care and monitoring of elderly and their effects on enabling individuals to remain home as they age. Participants will be able to specify care scenarios in which technological devices could be used and select devices that would be applied.

2. Participants will identify resources for locating technology and give examples of technological devices and their sources, and innovations in new technology; state the benefits in bridging the digital gap to enable diversity in the availability of technology.

3. Participants will identify federal legislation and mandates influencing care of elderly such as remaining at home as much as possible, and coordination of caretakers and medical personal in sharing of information and roles and the practical effects upon the use of technology for care.

Housing, Accessibility and Technology

Technology, Technology and Health

Target Audience

Emerging Professional less than 5 years or Student
Established Professional 10 or more years in profession
Professional 5 to 9 years