M-Enabling Summit | June 9 – 10th | Washington, DC

The M-Enabling Summit is a joint initiative of the Global Initiative for Inclusive Information and Communication Technologies (G3ict) and E.J. Krause & Associates (EJK) to promote mobile accessible and assistive applications and services for senior citizens and persons with disabilities leveraging the latest operating systems, handsets and tablets based technologies. The third edition of the M-Enabling Summit will be held in June 2014 at the Renaissance Arlington Capital View Hotel in Arlington, Virginia, a suburb of Washington, DC.

The Summit is the only gathering of U.S. and international leaders of the global ecosystem supporting accessible and assistive mobile solutions. At the Summit they share experiences on how to best leverage the latest mobile operating systems, handset and tablet technologies, creating life changing applications and services for seniors and users of all abilities. More information on this event can be found online at www.m-enabling.com.

Studio D – Market Movers: Easy Apps and Services for Seniors, June 9th – 1:30 – 3 pm

Some of the best known brands in the world, as well as innovative start-ups, are leading digital marketing in the mobile senior market place. This session will review examples of the successful implementation of new features on existing services, as well brand-new apps and services specifically designed for the mobile senior market place. Those reviews will include the best social media, productivity apps, e-commerce, entertainment, search engines or communication solutions which are specifically addressing the needs of seniors around the world.

Session Chair: Janice Branham, Director of Communications and Technology, The OASIS Institute (invited)
Panelists:
Robin Raskin, Founder, Living in Digital Times
Jennifer Crutchfield, Corporate Social Responsibility, Sprint
Kevon Kothari, Director, Corporate Development, Intel-GE Care Innovations LLC
Laura Mitchell, VP of Business Development, GrandCare Systems
Other panelists to be announced

Studio F – M-Health Solutions for Seniors and Persons with Disabilities,  June 10th-  11am – 12:30pm

Few application sectors have seen as much mobile innovation as the health sector.  The potential to remotely monitor, alert, inform, guide and interact with patients, as well as the multitude of self-care and wellness apps, are transforming practices while enhancing safety and productivity of services delivery.  This session will look at some of the most innovative m-health applications and services relevant to seniors and persons with disabilities and review the status of the accessibility of some of the leading mainstream m-Health apps and services.

Session Chair: Stephen Johnston, Founder, Aging2.0

Panelists:

• Myron Kowal, Owner, Response Care, Inc.
• Alicia Heazlitt, Director of Strategy and Collaboration Guru, InnovateLTC
• Courtney Larned, VP, Marketing and Corporate Communications, CareSync
• Robert Primosch, Partner, Wilkinson Barker Knauer, LLP
• Laura Mitchell, VP of Business Development, GrandCare Systems

For a full list of conference programs, please visit www.m-enabling.com/agenda.html.

Laura Mitchell

Laura is a founding member of GrandCare Systems. A significant part of her initial role was to bring the product to market in 2006 through the development of a nation-wide distribution network. Laura specializes in Social Media and non-traditional, guerilla marketing strategies, furthering GrandCare brand recognition throughout the digital health industry, and has been featured in Forbes for her work.

She travels nationwide, providing educational presentations on digital home health, social media, using technology to mitigate hospital readmissions, and go-to-market strategies. Venues include the AARP National Convention, AHIMA, NAHB, Connected Health Symposium, ASA, CEDIA, CEA Industry Forum, and CES. She has also authored various magazine articles on the digital health market and go-to-market strategy.

Laura was a key organizer for the EHX and CEDIA Future Home Pavilion Educational Tracks. She was the recipient of the What’s Next 2011 Boomer Business Innovation Award for Excellence in Leadership and Innovation and was awarded the 2012 Dealerscope’s “40 Under 40” Award.