Peggy Smedley Radio show had the chance to interview the team at CES 2015 and find out the reasoning behind grandCARE’s strategic brand positioning and new “betterCARE” brandmark.

Laura Mitchell, founding member and strategic advisor of GrandCare Systems, discusses the digital health industry and her company’s shift towards patient centered care.

“In order to achieve better outcomes for professional care providers, healthcare systems and the end user, it is critical to have the ultimate client experience. The grandCARE touchscreen is the heart and soul of the system, encouraging engagement and better compliance, ultimately resulting in better health.”

The Peggy Smedley Show, the voice of M2M and connected devices, is broadcast live each Tuesday from 12 p.m. – 1 p.m. CT on the Connected World Network, owned by Specialty Publishing Co., and a member of the World Syndicated Radio Network (wsRadio). The Peggy Smedley Show is a weekly radio show that helps listeners not only understand connected devices, but also how to make these devices a part of their everyday lives.