Tag Archive for: Dell

GrandCare’s VP Marketing, Laura Mitchell, Selected to speak on “Go To Market Strategies” at Silicon Valley Boomer Venture Summit June 15th

For the Eighth consecutive year, Mary Furlong & Associates, in collaboration with Santa Clara University, Leavey School of Business , will produce a premier event for individuals and organizations in business to serve the 50+ market. At the 2011 Silicon Valley Boomer Venture Summit and Business Plan Competition entrepreneurs, the venture community and business leaders in the field of those who meet the needs and wants of the 50+ population, will come together to discuss business ideas uniquely focused on the 50+ market.  The Summit will identify the most talented and innovative and emergent entrepreneurs in the industry who will showcase products and discuss trends and services that will be industry leading and influence the return on marketing investments of the future.

This Conference will provide a forum for:

  • New directions in Designing Technology for ALL
  • The latest strategy from venture capitalists investing in design and technology for all
  • Distribution models for reaching and serving the boomer, senior and caregiving marketplace
  • Private / public partnerships strategies that have worked in launching brands and building revenue in the non profit sector
  • Go to market strategies for entrepreneurs
  • Networking with key players investing in the 50-plus and social media markets
Watch Steve Jurvetson, managing director of early-stage venture capital firm Draper Fisher Jurvetson, explain why he attends the Boomer Venture Summit:
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=ZnkTizspI2k]

SV Boomer SPEAKERS

Lori Bitter - President, Continuum Crew
R. Scott Collins - President and CEO, Linkage
Andy Donner - Director, Physic Ventures
Hartmut Esslinger - Founder, Frog Design
Joanne Handy - CEO, Aging Services of California
Jody Holtzman - Senior Vice President, Thought Leadership, AARP
Kurt Hulander - Platform Leader, Health Solutions, Best Buy
Bill Johnston - Director of Global Community, Dell
Stephen Johnston - Founder & CEO, Fordcastle LLC
Nancy Kamei - Sector Director, Intel Capital
Jeff Makowka - Senior Strategic Advisor, Thought Leadership, AARP
Laura Mitchell - VP Marketing, GrandCare Systems
Alexandra Morehouse - Former Chief Marketing Officer, AAA
Peter Radsliff - CEO, Presto Services
Peter Ziebelman - Partner, Palo Alto Venture Partners

Laura Mitchell will be speaking on: Optimal Go to Market Strategies  

 With the aging of baby boomers and beyond, companies are going direct to consumers to sell products in healthcare. Learn what the aging of the baby boomers and beyond companies are using new and innovative strategies as they go to market. Learn about group purchasing as a distribution channel and discover how large health care organizations are forming partnerships as they go to market. . Discover how mobile, online, and print are used to reach customers. Discover what other service based businesses also serve the baby boomer and senior market. Entering and succeeding is not easy: our hand-picked industry leaders and experts will share their go-to-market wisdom and advice.

8:00 – 8:45 am

Lucas Hall, Classroom 3, Santa Clara University

See the entire June 15th Conference Agenda <a href = “http://www.scuboomerventure.com/agenda.html“> here </a>

 

Calling all Aging Start-Ups!!! Business Plan Competition!

BUSINESS PLAN COMPETITION CRITERIA & RULES

Do you have a business plan or startup venture that shows significant business potential for the burgeoning baby boomer market, which represents more than $2 trillion in spending power? We invite you to enter your business plan for the 2010 Silicon Valley Boomer Business Plan Competition. From early-stage ventures in medicine to media, fashion to financial services and beyond, the 2011 Boomer Business Plan Competition aims to generate the best ideas from the best universities and tap into the business expertise and creativity of entrepreneurs around the globe.

Based on the feedback received from some participants, we are announcing slight changes in the competition format and dates. We have consolidated Round 1 and Round 2 of the business-plan competition. For the combined round, we will accept up to a 20-page business-plan (page-count includes the executive summary and financials) until May 12, 5 PM PDT.

We would love to know the people behind these business-plans, so we would prefer (not required) if you could submit a short (up to 2 minutes) video. (You can email the video, or upload a You Tube clip).

Guidelines

  1. You are welcome to submit a 2-minute video or a You Tube clip (turn the settings to private) which includes:
    1. Entrepreneur name
    2. University affiliation (if any)
    3. Elevator pitch, including statement on why this product fits boomer market
  2. A 20-page business plan, which includes the financials and executive summary. We will accept your entries till May 12 at 5 PDT. Please email your plans to svboomerventure@gmail.com.

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