Tag Archive for: Mary Furlong & Associates

Silicon Valley Boomer Venture Summit and Business Plan Competition

There will be an additional 53+ million people over 50 in the next 20 years.

Since 2004, Santa Clara University and Mary Furlong & Associates have co-produced the Silicon Valley Boomer Venture Summit and Business Plan Competition, and each year has been more successful than the one before. The event brings together entrepreneurs, leaders in the field of aging and the venture community to create a unique forum to explore, share and design products and services that will dominate the baby boomer market in coming years. In addition, this program is designed to teach entrepreneurs how to think through a business.

Business Plan Competition

The culmination of the Boomer Venture Summit will be the ninth annual Boomer Business Plan Competition. Since 2004, this competition has fostered a cutting-edge forum to explore, share and design the products and services that will dominate the growing boomer marketplace. Contestants will meet investors and partners, secure resources and get media exposure that can help turn dreams into realities.

This year’s competition will be offering a
$10,000 grand prize for the best business plan.

All entries will be judged by a panel of distinguished professionals from the venture capital, business, media and education communities, each of whom will have expertise in the various segments represented. Laura Mitchell, VP Marketing, GrandCare Systems, will be one of this year’s expert screening judges. Take a look at this years judges.

Register for the 2012 SCU Boomer Venture Summit 

 Learn More

Mary Furlong & Associates

Mary Furlong & Associates works with companies seeking to capitalize on new business and investment opportunities in the boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50 market.

Visit www.maryfurlong.com for more information.

See who’s next, at What’s Next!

Save 20% on your conference
registration with the exclusive code
wndc12gc – Register Today!

See who’s next, at What’s Next!

Join us where America’s leading analysts, executive marketers, business leaders, and research experts will gather to introduce new research, products and services that truly represent what is next on the horizon for businesses selling to baby boomer and senior customers today.

Featured Agenda Tracks:

– The Innovation of Frugality

– Integrated Media and Marketing: Social, Mobile, Gaming

– The New Service Economy: Housing, Caregiving, Mobility and Healthcare

– Entrepreneurship! Encore Careers and Personalized Business Models

View the complete agenda here.

Featured Agenda Tracks:

Quyen Le

Gene Zaino

Missy Sullivan

Deborah L. Jacobs

Quyen Le
Senior Technical Sales Productivity Specialist,
Salesforce.com

Gene Zaino
CEO & President,
MBO Partners

Missy Sullivan
Senior Editor,
SmartMoney
The Wall Street Journal

Deborah L. Jacobs
Author & Journalist
Forbes

Hanna Gryncwajg

Lynn Mento

Jason Rozenblat

Winter Casey

Hanna Gryncwajg
Senior Vice President,
Advertising Sales,
RLTV

Lynn Mento
Director,
Membership,
AARP

Jason Rozenblat
General Manager – DC,
Living Social

Winter Casey
Global Public Policy,
Google

Check out the complete agenda, speakers and more at BoomerSummit.com
Click here to find-out who attends year after year, and why.

Platnum Sponsors:

AARP, Crew Media, United Healthcare

Gold Sponsors:

Microsoft, Caring.com, Linkage, RLTV, Silverado Senior Living, MBO Partners

Silver Sponsors: 

General Mills, GreatCall, The Hartford, SilverRide, Starkey, GrandCare Systems, Facetime Strategy, Google, InnovateLTC, Independa, AAA, Virtual Health

Bronze Sponsors:

VibrantNation.com, Hipcricket, PositScience, MetLife Mature Market Institute, ADEPT Driver, CareLinx, Inc., ABHOW

The What’s Next Boomer Business Summit is affiliated with the
American Society on Aging (ASA) Aging in America Conference that takes place on March 28 – April 1, 2012.

11-11-10 GC Webinar: Mary Furlong Speaks – new revenue streams

GrandCare Systems 11-11-10 Webinar
We meet here: http://my.dimdim.com/grandcare
Topic: Mary Furlong Speaks
New Revenue Streams
As aging in place technology companies go to market with products and services it is important to form partnerships with enterprises that have both distribution and trust with the end user. Given the current economic climate and conditions for nonprofits at the national, state, and local level there is a new interest and sense of agility about forming partnerships with companies that have great products, shared values, and are building solutions to endure.

Mary Furlong, Ed.D., MFA’s president and CEO, is a leading authority on the baby boom generation as it moves toward and beyond age 50. She has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years, and her list of clients includes AARP, J & J, Microsoft, First Republic Bank, First STREET, Taheima, and Wellcore. Mary founded MFA in 2003 to help socially-and consumer-conscious companies understand the real needs of this growing market.

In addition, Mary is the Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business.

Mary is the author of the book Turning Silver into Gold: How to Profit in the New Boomer Marketplace, which was published in February 2007 by Financial Times Press. She also co-authored the book Grown-Up’s Guide to Computing, published by Microsoft Press in 1999.