Tag Archive for: Pre CES Workshop

Pre-CES Workshop & AgeTek Annual Meeting January 5th, GrandCare Speaks!

Silvers Summit Pre-CES Workshop and AgeTek Annual meeting Information
Sponsored by Silvers Summit, AgeTek, AARP & Best Buy

Date: January 5, 2011
Location: Mirage Hotel and Casino
Room: Montego A
Address: 3400 Las Vegas Blvd. South, Las Vegas, NV

Workshop 1:00pm – 5:00pm (GrandCare’s Laura Mitchell speaks on the HOW-TO of Social Networking)
(Light Lunch will be available for registered attendees starting at 12:30pm)

AgeTek Networking Reception: 5:00 – 6:00 Montego F
AgeTek Annual Meeting: 6:30 – 8:00pm Montego A

Silvers Summit and AgeTek Combine Expertise;
Hosts Workshop on the Coming Silver Tsunami
World’s leading aging-focused technology consortium and conference educates companies of the value of creating products and services for today’s aging society
Silvers Summit @ CES will celebrate the one-year anniversary of The Aging Technology Alliance (AgeTek), a non-profit organization that promotes the awareness, benefits and value of products and services for our aging society, by hosting an educational pre-CES workshop. The Silvers Summit – AgeTek half-day education program will bring together unique industry expertise to show companies how to position products for boomers and their aging parents with take-always on how to reach this powerful and influential market through today’s social and mobile channels.
The fast-paced half day workshop, on the day before CES opens, will address a handful of unique market issues faced by companies intent on providing quality-of-life solutions for the older adult, but trying to reach the attention of caregivers and families who purchase or recommend these products.
Attendees will learn what works and what doesn’t, in branding and social messaging, how to get the attention of retail and advertisers who prefer a younger demographic, and explore the many facets of finding the right strategic partners in this industry, including:
 Finding partner solutions that work.
 Leveraging the retail, catalog and VAR channels to maximize presence and sales.
 Knowing how to navigate institutional vs. private channels
 Creating a compelling web experience.
 Using social media to target your key audience.
 Examine how today’s leading retail stores think about older customers.
 Understanding your audience – who makes the purchase decisions and how to market to that consumer (i.e. talking to caregivers vs. care recipients).

It’s not too late to sign up – – ONLY $99 for AgeTek Members, $149 for regular attendees
Questions? contact Susan Ayers Walker at summitinfo@silverssummit.com or call 650-854-1146 (Pacific).

GrandCare will be at CES in LVCC North Hall #2812

Going to CES?

GrandCare will be showcasing their communication, cognition, monitoring and wellness assessment technology at CES 2011 in Las Vegas, LVCC North Hall #2812. CES is Jan 6-9th.

We would love to see you there. Want to meet with us, just email info(@)GrandCare.com

We have just a few FREE show passes to CES left for our favorite friends, email us to find out more about that!!!

Laura Mitchell of GrandCare will be speaking on the Social Networking Panel at the Pre-CES workshop in the Mirage Hotel, Las Vegas, on Wednesday Jan 5th from 1p-430p. More info here

Stay After the workshop for THE ANNUAL AGETEK Networking and Meeting! And after, brave souls will head to KARAOKE arranged by PRESTO!!!

Laura & Charlie will also be speaking during the Silvers Summit on Saturday January 8th at CES. More info here


Are you planning to Attend the PRE CES AgeTek workshop?

I wanted to invite you to the Pre-CES Silvers Workshop that is being put on by the Smart Silvers people on January 5, 2011 from 1:00 to 4:00. If you are attending CES in Las Vegas, it would be a shame to miss this workshop that is shaping up with a highly interesting agenda.

I know your time is precious, that is why the format for the workshop is only four hours the day before CES starts. The AgeTek board of directors gave guidance to Smart Silvers to steer the agenda towards where we thought there would be the most interest from our members. Here’s how the four hours shape up:

EmCee: Susan Ayers Walker
1:00 – 2:00 Branding Your Products to the Boomer/Senior Consumer – Create the Plan
(speakers so far: Lori Bitter of Continuum Crew, Mary Furlong of MFA Associates)
2:00 – 3:00 Channel Roulette: View from inside the Retail, Catalog or VAR Channels
(speakers so far: Rick Rommel, VP at Best Buy, Michele Ahlman of Clearsounds, Bud Myers of Senior Circuits)
3:00 – 4:00 You know Social Media is Hot… But How do you Make it Pay off?
(speakers so far: Jill Gilbert of Digital Health, Laura Mitchell of Grandcare)
4:00 – 5:00 Creating Partnerships and Strategic Alliances
(speakers so far: Madeline Pantalone of Greatcall, Gary Arlen of Arlen Communications, Liddy Manson of BeClose, John Mills of eCare Diary)

Best of all, AgeTek members get a 50% discount down to $99.00. The money goes to the running of the event through the Silvers Summit organization, none of it goes to AgeTek. The Alliance is a sponsor of this event, though, and we have contributed a small amount to support it. We also are piggyback a networking event and our annual AgeTek meeting in the same venue afterwards from 5:30 to 8:30 P.M. and you won’t want to miss that.

Lastly, could you please R.S.V.P. to agetek@me.com and let us know if you intend to register for the pre-CES Workshop? It’s important for planning to know how many attendees to plan for.

TO REGISTER for the workshop, please visit: http://bit.ly/silversworkshop