You may recall that late in 2014, we announced our new brand logo, identity, and new color schematics as GrandCare Systems looked to modernize and give our brand an updated and refreshed look. Expanding on what we started, we are aligning our new brand identity to our completely redefined sales and marketing strategy in the hopes to better target our product solutions to the various customer markets we serve on our newly redesigned website: www.grandCARE.com.
Introducing: Our all new grandCARE program solution strategy featuring Professional Care, Community Based Care, and Family Centered Care programs. While our product and its capabilities haven’t really changed, what is different is the way we are presenting it to each of the individuals and organizations our product is designed to benefit.
“When I first came on board, I started to evaluate our website immediately, because it is the most highly visible sales and marketing tool we have. In most cases, our website presents the first impression we make to our customers. My goal when redesigning the site was to take the new branding and color schemes and build on those ideas by developing very distinct program solution paths for visitors to take based on their specific personal or business needs,” said GrandCare Systems Marketing Analyst, Amy Schwengels.
“We wanted to create a more straight-forward approach to how we engage visitors on our website. We feel that by creating the color-coded program solution paths along with useful selection guide tools, we are able to better communicate with our customers and make sure that they are able to find more meaningful content on our site,” added Dan Maynard, GrandCare Systems CEO.
Additional information, questions, or comments regarding the new website can be directed to Amy Schwengels, Marketing Analyst at 262.338.6147, or please visit www.grandCARE.com and drop us a line on our Contact Us page. A media kit and other marketing materials are available on our website.