See who’s next, at What’s Next!

What’s Next Boomer Business Summit is an annual event that brings together the country’s top businesses and organizations that are thought leaders in the baby boomer marketplace. It is where deals get done.

No other conference brings together a dedicated group of professionals focused on the boomer and senior populations. Together this group of thought leaders from the non-profit sector, senior advocacy organizations, Fortune 100 companies to entrepreneurial start-ups will share their knowledge and passion for this important customer demographic.

This year, the number of attendees surpassed 350, the most ever for this event.

The What’s Next 2011 Boomer Business Innovation Awards were presented during the awards ceremony and reception on April 28. Laura Mitchell, GrandCare’s VP of Marketing, received a flame award for Excellence in Leadership and Innovation, presented by Michael Carroll, VP, Portfolio Marketing, United Healthcare.

The next Mary Furlong event is June 15th, 2011 in Santa Clara, CA.  GrandCare will be in attendance and speaking on a panel session.  For more information: http://www.scuboomerventure.com/

What’s Next Boomer Business Summit
The eighth annual What’s Next Boomer Business Summit takes place at the Parc 55 Wyndham on April 29, 2011 in San Francisco. It is produced by Mary Furlong & Associates. It is affiliated with the American Society on Aging (ASA) Aging in America Conference, which is held April 26-30, 2011 in San Francisco. The theme for 2011 is Dynamics, Deals, Differentiation and Disruption. The focus of the annual event is to foster a cutting-edge community to explore and share products and services that will serve the needs and wants of the 50+ market. Registration and program information is available at http://www.boomersummit.com. Facebook page ishttp://www.facebook.com/2011-Whats-Next-Boomer-Business-Summit. Twitter username is WhatsNextBoomer. Twitter hashtag is #WNBBS2011. The 2012 What’s Next Boomer Business Summit will take place in Washington, D.C.

Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) works with companies seeking to capitalize on new business and investment opportunities in the baby boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong, Ed.D., the firm’s founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and non-profit organizations for more than 20 years. Furlong is Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business, and founder of SeniorNet and ThirdAge Media. Her book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace (FT Press), was published in February 2007. Website: http://www.maryfurlong.com.

Full Press Release: http://www.prweb.com/releases/2011/4/prweb8351641.htm