Laura Mitchell Selected to Speak at The Annual Z-Wave Fall Summit

Digital Health Technology: Powered by Z-Wave

October 22-25 2012, Edison, NJ

In an economy where markets are drying up left and right, there’s one market that we can guarantee will only grow:  The Aging & Technology Industry.  Every day, 10,000 people turn 65 and this trend will continue for the next 20 years. These boomers are demanding a NEW and sustainable “AGING IN PLACE” model of care.

Delivered by a true integration expert, the solution combines standard protocol-driven ZWAVE technologies – complete with wireless tele-medicine, brain fitness and socialization features.  Laura will discuss the future of this booming industry, the players involved, the GrandCare Systems model and why ZWAVE plays an integral role.

The Annual Z-Wave Fall Summit event brings together Alliance members, press and technology representatives from around the world to learn more about the Z-Wave ecosystem and promote its market leadership. The Fall Summit will include the final training sessions of the year, as well as a tour of the Z-Wave Interoperability Lab, plenary presentations by noted industry analysts, and the Member/Press evening reception and awards.

Laura Mitchell:

Laura is a founding member of GrandCare Systems. A significant part of her role was to bring the product to market in 2006 through the development of a nation-wide distribution network, while receiving brand recognition throughout the industry. Laura specializes in Social Media and non-traditional, guerrilla marketing. She was a 2011 recipient of the Flame Award for Excellence in Leadership and Innovation from Silicon Valley’s, What’s Next Innovation Awards.

Laura speaks throughout the country on digital home health, mitigating hospital re-admissions using technology, social media and Go-to-market strategies in the aging industry. She was featured by Forbes for her social media strategies and has authored various magazine articles on the digital health market and go-to-market strategy. She speaks throughout the country, educating on the digital health industry. Venues include the AARP National Convention, AHIMA, NAHB, Connected Health Symposium, ASA, CEDIA, CEA Industry Forum, CES, etc. She is a founding member and serves as a Director on the AgeTek Alliance board (, is a key organizer for the EHX and CEDIA Future Home Pavilions and Educational Tracks, and in 2008, created (and still hosts) the industry-wide, Aging and Technology webinars.