GrandCare’s CEO, Laura Mitchell, was recently a featured writer in a CSA Journal titled, “Got Social? Best Social Media Practices for Long-Term Care Providers.” In the article Laura explains how long-term care providers can benefit from social media and technology.
The CSA Journal is an award-winning publication that focuses on critical issues for aging adults. The academic journal is published by the Society of Certified Senior Advisors (SCSA), an organization that educates and certifies professionals who work with seniors.
Having over a decade of experience in the aging, technology and digital health market, Laura is considered an expert in this field. Known for her expertise in the aging market and social media, Laura has been featured in Forbes magazine, was named Dealerscope Magazine’s “Top 40 Under 40”, has been awarded the 2014 Connected World Women of M2M and was a 2011 recipient of the Mary Furlong Silicon Boomer Venture Summit Award for Innovation and Leadership.
Love it or hate it, social media is an important part of our everyday world. And it isn’t just for the kids, either. Social media use has been steadily increasing among seniors, reaching 37% of those aged 65+, and 64% for the 50-64 age group last year (Pew Research Center, 2018).
In the article, Laura explains why providers should be using social media and gives tips on how to do so effectively by being selective of which social media platforms to use and posting smart content.
Laura summed up the social media wilderness this way:
“Social media is an important tool for marketing your long-term care community. It offers a low-
cost way to reach and engage with clients and potential clients, to learn more about them and what they care about, and to help them learn more about the good things you do in your organization. One of the very things that scare some organizations away from social media, the concern that users will post negative reviews, or publicly complain about your company or its services, can instead provide a powerful avenue for demonstrating your high level of care for your clients and their experiences.”
The entire article can be found in Volume 3, Issue 75 of the Society of Certified Senior Advisors’ CSA Journal.
Homecare companies are actively shopping for tech. Why? Staffing issues! They simply don’t have enough caregivers and they are not alone. This is a problem the entire aging service industry is experiencing with the expanding aging population and limited caregiving pool. Good technology can help you expand your services without adding more staff. And it can open up new revenue streams like virtual visits, concierge-style service ordering, telehealth monitoring and remote activity monitoring.
How do you integrate these new services into your existing business model? How do you price it? What does it cost? When should you do it?
Join GrandCare Systems for a free webinar to find out and differentiate your organization from the rest, plus improve your top and bottom lines.
Thursday, November 14th
Didn’t catch Laura’s big interview on the CEDIA podcast? You’re in luck. Here’s the whole thing for your listening pleasure!
At GrandCare we love receiving stories like this one, about how technology like GrandCare can be used to help seniors stay independent, and in their own homes. We thought you’d love it too.
My dad and I are very close. He is still active and tons of fun, but he’s getting older (aren’t we all) and we can’t help but worry about him. After mom passed away, we have been trying even harder to make sure he is healthy and isn’t too lonely. We have dad over for dinner a few times a week and he has church on Sundays. But, I know he misses mom so much and feels isolated.
We tried to talk dad into looking around at all of the amazing senior housing communities in our area, but he is adamant. He doesn’t want to leave the home that he and my mom lived in for the past 40 years. We didn’t know what to do. How could we feel good about him being alone, while empowering him and making sure he wasn’t too disconnected. After some online research, we selected GrandCare. A touchscreen system to empower dad with reminders, while feeling connected to family. And, we were able to set up just a few motion sensors that could tell us if something seemed wrong.
Before GrandCare, I could tell that dad just wasn’t engaged. My mom had been the glue that kept all of us connected. But now he is way more connected to us with GrandCare’s video calling and picture sharing features. It’s also kept him in the loop with news updates, weather, sports and anything else that he might be interested in. I even noticed he loves watching old music videos, re-run episodes from youtube and card games on GrandCare.
I used to worry all the time. Is he ok? Is he up and about today? How would I know if he wasn’t? And he hated when I would call to ask these things. But now with GrandCare I don’t have to. I already know that things are just fine. His GrandCare’s motion sensor will reach out and tell me if he didn’t access the kitchen in the morning or if he doesn’t return from his morning walk. Now when I call we can talk about more interesting things like last night’s baseball game.
As if that isn’t enough, GrandCare helps dad remember when to take all of his medications. It also reminds him to take his blood pressure every day like he’s supposed to. He loves it because he would prefer it’s GrandCare (and not me) that reminds him. And I love it because GrandCare allows me to not worry.
For my dad, GrandCare is perfect. And, it will also let me know when we might need to make changes (e.g. adding more sensors or bring in added caregiving services).
For HIPAA and security purposes, this scenario is based upon stories and lifestyles of the 50+ population. Names and identifying details have been changed.
In the second week of September, GrandCare CEO Laura Mitchell will be flying to Denver for the 2019 CEDIA Expo. Laura has been asked to share her expertise on smart technologies and aging in a presentation titled: “Smart Seniors Seminar: How Technologies are keeping Seniors Safer, Smarter and out of Assisted living.”
According to the CEDIA website, CEDIA is the international trade association and central touchpoint for 3,700 member companies that represent every facet of the ever-evolving technology market. The CEDIA expo is held annually in various geographic locations. The five day event features networking, training and product launches. It brings together more than 20,000 home tech pros and over 500 exhibitors.
GrandCare is no stranger to CEDIA. GrandCare is a CEDIA member, has spoken on the opportunity of technologists in the aging/healthcare market and has even founded and organized CEDIA’s original Aging and Technology pavilions and educational tracks, including extensive education on how integrators and distributors could become involved in this critical marketplace.
Advancements in technology are allowing seniors to stay in their home longer. With emergency response systems, medication management, telehealth and remote monitoring, it is now safer and more convenient to live at home more than ever.
“We take such good care of our homes, and as we age why shouldn’t our homes help to take care of us?” This quote from GrandCare’s CEO, Laura Mitchell, helps reinforce the mission of CEDIA.
Smart Seniors Seminar:
How Technologies are keeping seniors safer, smarter and out of assisted living
Wednesday, September 11
1:00 PM – 2:30 PM
CEU Credits: 1.5
View: Show schedule
Over 60 percent of American seniors (65 and older) use the internet on a daily basis. Around four out of ten seniors say they have a smartphone. Acknowledging this, home service providers, home builders, in-home care agencies and retailers have now started to think of ways to incorporate technology into the places where seniors are living their golden years. Gone are the days of technophobes and the resistance to enabling technologies for aging. Whether it’s Alexa, Fitbit activity tracking or Sleep Number’s tech-enabled mattresses, technology is changing the way we age.
“The adoption of technology is becoming a critical component of caregiving from family caregivers, to professional care organizations,” says GrandCare CEO, Laura Mitchell. “The number of individuals needing care is surpassing those able to provide it, providing a huge gap in care. Caregiving organizations will use technology to amplify their caregivers, reduce costly windshield time and offer more proactive and predictive care.”
The incentives are remarkable and it’s not only fiscal. Using GrandCare, individuals can also improve their mental state-of-mind by staying connected to their families through video chatting, messaging and be reminded of medications, daily tasks and upcoming baseball games. All of which are ways to keep their minds and their bodies active.
This is the focus of the Connected Health Summit presented by Park Associates in San Diego August 27-29. Mitchell and other industry experts will present on topics ranging from technology in professional care organizations, social implications and empowering patients.
Wow! Our Missouri affiliate Gray Matters Alliance is going to be showing GrandCare at the Missouri Tech Fest on August 6th! Disability service providers and individuals will have the chance to explore Assistive Technology and Remote Support technologies…like GrandCare.
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There is literally no excuse not to go because it’s 100% FREE.
Well, here we are. After a winter that seemed not to end (at least here in Wisconsin), we are finally seeing some warm temperatures. And Mother Nature couldn’t just do a general warm day. No, she had to go from frigid winter temperatures right into the 80s and even 90s. Love or hate the super hot weather, it’s a critical time to stay safe by keeping hydrated, staying indoors, and keeping the house cool. This is especially important for those with humidity-sensitive conditions such as COPD.
The Environmental Protection Agency (EPA) estimates that approximately 1300 people die from heat related causes every year. The majority of those victims are young children and the elderly.
Here are some quick tips and tricks to BEAT THE HEAT:
- Stay hydrated: This is one of the easiest things to do. If given the option, drink water. You might also opt for sports drinks, such as Gatorade, to help replenish lost nutrients and minerals in the body. Make sure to read the label. Some sports drinks are loaded with sugar.
- Avoid overly greasy or hot and heavy foods: This includes hot pasta dishes. Eat cold sandwiches, salads, and lighter pasta salads. These will add less heat to your body.
- Stay away from tight or dark clothing: Loose-fitting, lightweight, and light-colored articles allow your body some breathing room.
- Stay inside and avoid strenuous exercise: This is especially important during the hottest parts of the day. If you do need to be outside, take frequent water and rest breaks.
- Be aware of heat stroke and exhaustion symptoms: These include confusion, headaches, profuse sweating, rapid heartbeat, nausea, and fatigue.
- Use a technology such as GrandCare to keep yourself or a loved one safer, healthier and more comfortable: The GrandCare touchscreen can let you and family know when the outdoor humidity or temperature is too high. It can remind you when it’s time to drink water. It can indicate if the air conditioner is not working and if the in-home temperature reaches a potentially dangerous level. And, GrandCare can help you to continuously monitor vitals and send an alert if a red flag reading needs to be addressed.
This warm weather won’t last forever – at least not in the Badger State! But in these dog days of summer, please remember to take care of yourselves and your loved ones!
If you’d like to learn more about GrandCare Systems, contact us or request a demo.
GrandCare CEO Laura Mitchell was recently a guest on Into Tomorrow, a radio show that has been featuring innovative technology for 23 years. Laura talked with host Dave Graveline about some of GrandCare’s key features, including touchscreen-based remote monitoring, video chat, and socialization for seniors and individuals with disabilities.
Listen to the boradcast:
Last week, we received a call from a guy who runs an in-home care franchise on the East Coast. He’s done a lot of innovative things with technology and now he was interested in GrandCare as an enabling technology for his company. We did a demo of the system and he was impressed. His following question was one we hear time and time again. “What’s the ROI?”
It seems obvious when you add enabling technologies that things become better, cheaper, faster and more efficient. Think about how far we’ve come with technology in agriculture, shopping and transportation. It only makes sense that adding monitoring technologies and video chat check-in technologies to home care would provide additional revenue options as well as a lower cost care alternative. But, where’s the proof? It got us to thinking.
We all know the statistics about the rising aging population, caregiver burnout and staff turnover–especially caregiving staff for home care providers. Companies are looking to technology to help. The question is not if home care technology can help. It’s how to implement it, how to price it, and how to make money with it. What is the ROI? We have thought a lot about this, and we have the answers you are looking for.
On Thursday, August 8th, we’re presenting an interactive webinar that will show you exactly that! How do you implement video chat, remote activity and telehealth technology into your current caregiving offerings? How do you price it? When will you see that Return On Investment? And how can you add new revenue models into your organization?
We think you’ll be impressed.
Mark your calendars and join us for this free 60 min webinar, sponsored by GrandCare Systems.
Thursday August 8th