Second Annual AARP Health Innovation@50+ LivePitch Finalists Announced

WASHINGTON, D.C. – May 7, 2013 – AARP and LivePitch Media today announced the 10 startup finalists for the second annual AARP Health Innovation @50+ LivePitch – – which will take place May 31, 2013 at the Las Vegas Convention Center. This premier showcase features the most innovative startup companies in the “50 and over” health technology and innovation sector.

This year’s expert Judges include: Geoffrey Clapp, Health IT Entrepreneur and Advisor to Rock Health; Brad Fluegel, Senior Vice President, Chief Strategy Officer, Walgreen Co.; Alan E. Hall, Founder, Partner, Island Park Investments; Mercato, MarketStar, Grow America; and Nina Kjellson, General Partner, InterWest. The show is emcee’d by Lisa Suennen, Managing Member, Psilos Group.

Attendee Registration

Investors and industry professionals are invited to register to attend Health Innovation@50+ LivePitch. Attendees can register for $399 ($100 off the door price) when they do so prior to May 31st at Registration includes access to the full-day event, lunch, networking, an evening reception, a copy of the exclusive proprietary research report: Health Innovation Frontiers: Untapped Market Opportunities for the 50+, AARP LivePitch Dealbook containing detailed profiles of all 127 companies that applied to pitch at the competition, access to AARP’s Life@50+ expo hall (May 30 – June 1) and a ticket to The Temptations and The Four Tops (May 31, at 7:30 pm).

This year’s finalists:


AdhereTech has created wireless pill bottles that improve medication adherence. These bottles measure the exact number of pills in the bottle in real-time, wirelessly send this HIPAA-compliant data into the cloud, and remind patients to take their medication via automated phone call or text message.
Twitter: @adheretech


Caremerge provides simple mobile/web apps that help simplify care coordination and communication between families and care takers/providers caring for their loved ones.
Twitter: @caremerge


CoPatient identifies medical billing errors and negotiates medical debt for consumers. Individuals have few tools or trusted resources to know if the medical bills they receive are accurate. Our Advocates find errors in the majority of bills reviewed, realizing savings between 30-70%!
Twitter: @CoPatientInc

Home Team

Home Team Therapy uses online video and the Microsoft Kinect sensor to help physical therapy patients exercise at home. We deliver a fully personalized physical rehabilitation experience that is driven by a physical therapist’s medical expertise and coaching.
Twitter: @hometeamtherapy


LabDoor uses science to tell you what’s really in dietary supplements. On iOS and, consumers scan or search a product for instant A-F grades based on the safety and efficacy of the product. LabDoor reverse-engineers hundreds of products to expose inaccurate labels, contaminated products, and false claims.
Twitter: @LabDoorApp


LifeVest is the “stock” tied to your health. By tying health incentives directly to improved health, we transform the abstract value of health into something concrete, cash. Beyond making wellness smarter and more efficient, LifeVest is changing the way we see our health by changing how we value it.
Twitter: @LifeVestHealth


Lively is developing activity-sharing products for our aging parents and other elder loved ones to stay independent and feel safer living on their own. Co-founders Iggy Fanlo, David Glickman and Keith Dutton have extensive experience bringing innovative, loved consumer products to market. Lively’s offering will be available in July 2013.
Twitter: @mylively


SoundFest develops and sells RealClarity, a patent-pending system, consisting of an app and an elegant wireless earpiece to offer a powerful, low-cost solution for hearing assistance. SoundFest is two years old and led by successful entrepreneurs and signal processing experts.
Twitter: @SoundFestCEO


Veristride provides an integrated shoe insole / smartphone / analysis solution that gives users their own information about their movement abilities, including real-time information and feedback. We seek to allow older adults to evaluate, track, and improve mobility and stability in the comfort of their own homes and communities.
Twitter: @veristride


Wello lowers the barriers to getting healthy by delivering a convenient and accountable fitness solution. Clients find qualified trainers in an online marketplace and seamlessly schedule, pay for and interact over live, two-way video, either 1-on-1 or with a group using a laptop and webcam.
Twitter @wearewello

Prize Packages

The two winning companies will receive bragging rights. Having won either the consumer or judges favorite trophy, winners show that they are leading the way in innovative, cutting-edge healthcare technology.

In addition, winners will have the opportunity to interview with the attending consumer, technology and venture media, putting them in the spotlight as leaders in the future of healthcare technology. They will also take home prize packages containing valuable tech-related products and distribution opportunities.

There are two prize packages. Both the Judges’ Winner and the Consumers’ Winner will take home the following:

1. AARP LivePitch Trophy
2. Apple Mini
3. Registration & Exhibit space at AARP’s National Event & Expo in Boston in 2014
4. Pitch Time and AARP Media coverage
5. Opportunity to present at the InnovateLTC Health Innovation Pitch Contest

About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment security and retirement planning. We advocate for consumers in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services.  A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin;; AARP TV & Radio; AARP Books; and AARP en Español, a bilingual news source.  AARP does not endorse candidates for public office or make contributions to political campaigns or candidates.  The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at

About LivePitch Media

AARP Health Innovation@50+ LivePitch is a property of LivePitch Media, a producer of entrepreneur-focused technology and media conferences and events. LivePitch Media creates and produces custom entrepreneur and investor-focused conferences and pitch events worldwide. We partner with established brand owners and event stakeholders to promote innovation by bringing together the investment community with start-ups.