Tag Archive for: AARP

Digital health market pegged to reach $5.7B by 2015

Another article on the quickly growing market and mentions the Aging Technology Alliance as an important player in this industry!!!!

February 8, 2011 — 11:50am ET | By Sara Jackson – Contributing Editor

Subscribe: http://www.fiercemobilehealthcare.com/signup?sourceform=Viral-Tynt-FierceMobileHealthcare-FierceMobileHealthcareMobile healthcare will be the primary driver behind massive growth in the digital health market over the next five years, according to analysis by research firm Parks Associates.
The company’s latest report, “Delivering Quality Care to the Digital Home: 2010 Update,” puts the digital health market at $1.7 billion in 2010, and projects that to skyrocket to $5.7 billion by 2015–a whopping 27 percent increase.

The growth will come in three primary segments of the mobile market: chronic-care monitoring; systems to allow seniors to age in place (medications management, etc.); and wellness and fitness apps and programs, according to Parks officials.

“Adoption of chronic-care monitoring will grow slowly, and medication management and senior fall-detection programs will expand at above-average rates,” Parks’ research team director Harry Wang said, according to a news release. “The real engines of growth in this industry will be mobile care solutions and tracking applications.”

Parks’ research points to the recent explosion of fitness apps, as well as the 2010 entry of Philips into the “healthy living” segment of the market with its new “DirectLife” service for fitness and wellness management. Another indicator of market potential: A new alliance formed last month at CES 2011 around this growing sector. Called The Aging Technology Alliance (AgeTek), it’s made up of vendors that provide technology products and services to allow seniors to stay in their homes as they age.

The fly in the ointment: Wrangling over the healthcare reform law could significantly slow digital health’s growth, by chilling investment into businesses developing the new technologies, Wang warns. “To move forward, this industry needs smart entrepreneurs and visionary industry leaders and a regulatory and reimbursement system amenable to innovative, effective and cost-saving technology advances,” he says.

Read more: Digital health market pegged to reach $5.7B by 2015 – FierceMobileHealthcare http://www.fiercemobilehealthcare.com/story/digital-health-market-pegged-reach-57b-2015/2011-02-08#comment-914#ixzz1DORiAcKL

By Laura Mitchell – GrandCare Systems | Posted 2:25pm | February 8, 2011
Thanks for the write-up. I am a director on the Aging Technology Alliance Board and we celebrated our one year anniversary at this last CES show in Las Vegas. We are slowly growing and gaining interest from new members, including big players like AARP (who recently joined our alliance). Our alliance was designed in the spirit of co-ompetition. In other words, the aging tsunami is coming and will float all boats! Why not work together to build up this brand new category of digital home health.
Please take a moment and check out our website: www.agetek.org
On a similar note, I personally host a weekly industry-wide aging/technology webinar. This webinar is open to anyone and everyone in the aging and technology industry and features different speakers every week on various relevant topics. All are welcome to join us. We meet every Thursday at 1pm Central Time (11am PST). For more information, go here: http://wp.me/pyOLA-1t
Thanks again!
Laura Mitchell, GrandCare Systems
Aging Technology Alliance Board Director

Read more: Digital health market pegged to reach $5.7B by 2015 – FierceMobileHealthcare http://www.fiercemobilehealthcare.com/story/digital-health-market-pegged-reach-57b-2015/2011-02-08#comment-914#ixzz1DOSBMFLc
Subscribe: http://www.fiercemobilehealthcare.com/signup?sourceform=Viral-Tynt-FierceMobileHealthcare-FierceMobileHealthcare

Pre-CES Workshop & AgeTek Annual Meeting January 5th, GrandCare Speaks!

Silvers Summit Pre-CES Workshop and AgeTek Annual meeting Information
Sponsored by Silvers Summit, AgeTek, AARP & Best Buy

Date: January 5, 2011
Location: Mirage Hotel and Casino
Room: Montego A
Address: 3400 Las Vegas Blvd. South, Las Vegas, NV

Workshop 1:00pm – 5:00pm (GrandCare’s Laura Mitchell speaks on the HOW-TO of Social Networking)
(Light Lunch will be available for registered attendees starting at 12:30pm)

AgeTek Networking Reception: 5:00 – 6:00 Montego F
AgeTek Annual Meeting: 6:30 – 8:00pm Montego A

Silvers Summit and AgeTek Combine Expertise;
Hosts Workshop on the Coming Silver Tsunami
World’s leading aging-focused technology consortium and conference educates companies of the value of creating products and services for today’s aging society
Silvers Summit @ CES will celebrate the one-year anniversary of The Aging Technology Alliance (AgeTek), a non-profit organization that promotes the awareness, benefits and value of products and services for our aging society, by hosting an educational pre-CES workshop. The Silvers Summit – AgeTek half-day education program will bring together unique industry expertise to show companies how to position products for boomers and their aging parents with take-always on how to reach this powerful and influential market through today’s social and mobile channels.
The fast-paced half day workshop, on the day before CES opens, will address a handful of unique market issues faced by companies intent on providing quality-of-life solutions for the older adult, but trying to reach the attention of caregivers and families who purchase or recommend these products.
Attendees will learn what works and what doesn’t, in branding and social messaging, how to get the attention of retail and advertisers who prefer a younger demographic, and explore the many facets of finding the right strategic partners in this industry, including:
 Finding partner solutions that work.
 Leveraging the retail, catalog and VAR channels to maximize presence and sales.
 Knowing how to navigate institutional vs. private channels
 Creating a compelling web experience.
 Using social media to target your key audience.
 Examine how today’s leading retail stores think about older customers.
 Understanding your audience – who makes the purchase decisions and how to market to that consumer (i.e. talking to caregivers vs. care recipients).

It’s not too late to sign up – – ONLY $99 for AgeTek Members, $149 for regular attendees
Questions? contact Susan Ayers Walker at summitinfo@silverssummit.com or call 650-854-1146 (Pacific).

Discovery Channel Future Family Life in

GrandCare was featured in the Discovery Channel Future Family Life in the Digital Age – GrandCare featured. Watch here: http://ow.ly/39h52

Special thanks to Michael Murdock & Family, Discovery Channel and AARP for making this happen!

AgeTek Alliance Newsletter

AgeTek Newsletter
From the Chairman Peter Radsliff

Great progress has been made on the new AgeTek website. Not only has the board website subcommittee vetted three website development firms and their bids, we have developed an architecture for the site and a basic framework is now ready for initial review on a test site. Our intent is to have the site up before this Holiday season and to have it be an important place on the Internet to showcase solutions for aging in place. See later in this newsletter for a request for content for your company’s listing.

AgeTek was invited to co-sponsor a special Silvers Summit workshop the day before CES. This workshop is being run by the Silvers Summit people but the AgeTek board provided assistance in the development of the curriculum. There is a cost for this workshop, and AgeTek is not involved with that, but, Silvers Summit has generously offered to let us use the facilities after the workshop for an AgeTek meet-n-greet followed by our Annual Meeting. I encourage all AgeTek members to dedicate one or
more of their employees to sign-up for the workshop (be sure to ask for your AgeTek discount – you save $50!). But whether or not you attend the workshop, BE SURE you attend the AgeTek meet-n-greet and Annual Meeting from 5:30 P.M. — 8:30 P.M.

Sign-up here: http://bit.ly/silversworkshop or, see the workshop flyer which is appended to this newsletter.

There is still one spot left in the AgeTek Pavilion at CES. This is a collection of exhibitors sharing a multi-booth space under the AgeTek imprimatur. My company is participating so that we can take advantage of what I believe will be greater interest from press and attendees to the AgeTek name than I could get alone. I suggest you look at this again if you haven’t already made plans for CES. It could be a cost-effective and no hassle way for you to get the most out of CES.

I had a chance to have dinner this week with a number of Silicon Valley entrepreneurs, Mary Furlong and AARP’s new Director of Thought Leadership, Jody Holtzman. It was a lively conversation where Jody and Jeff Makowka presented AARP’s plans to extend their brand to be as much about living well as it is about aging well. Jody is an influential guy with a ton of good ideas. He said that it is a major initiative for AARP to find out how to best support technology entrepreneurs that serve their members plus they expressed strong support for AgeTek itself. It was a great meeting, albeit early in the process,
but I came away truly impressed with what was said. Thanks to Mary Furlong for being sure to include AgeTek in the event.
Here’s wishing you a strong Q4,
Peter Radsliff
Chairman of the Board
Aging Technology Alliance

From the Secretary
Michele Ahlman
To all AgeTek Regular Members:

It’s hard to believe we are well into the 4th quarter of 2010. I’m still working on getting my head around the idea that we are already 10 years into the 21st century!

It’s voting season! Not just for some of our D.C. friends but for AgeTek as well. Attached is a ballot for our 2011 Board. Please take a moment to review and complete right now! Ballots must be completed and postmarked by October 28th. Or, if sending electronically, they must be received by October 29th (see email and fax instructions on the ballot which is appended to this newsletter). The tally will be complete by Nov 5th. Results will be posted on the web site.
We look forward to an exciting 2011!
Thank you for your participation.

Kindest Regards,

Michele Ahlman
Secretary of the Board of Directors
Aging Technology Alliance

From the membership committee chair

I would like to take this opportunity on behalf of the Growth & Membership Committee to personally welcome all the new AgeTek members to the organization. Since the last newsletter you received, the following new members have joined: Halo Monitoring, National Alliance for Caregiving, VRI, Posit Science, BeClose, Happy Elder Corp., At GuardianAngel, Inc., and HB Building and Design, Inc.
The membership committee is not only working hard to enlarge our member base for the benefit of all of our members; we also want you to know that we are here for all of you and welcome your suggestions.

Our goals are simple – we want to increase the number of our members substantially over the next few months as well as ensure we are continuously meeting and exceeding the expectations of both new and old members.

How can you help? Please reach out to any member on our committee (Scott Collins, Joe MacAdams or Karen Routt) and share any thoughts you have regarding your membership. We are currently reaching out to all individuals and companies who have shown interest in joining the Alliance and will soon embark on an e-mail outreach campaign as well.

If you have any non-proprietary lists of companies who might benefit from membership in AgeTek please share them with us. We promise to take good care of your information. If you have any potential members you would like us to contact just let us know and we will take it from there. You can e-mail me directly
Thanks again for being a member of the Aging Technology Alliance.
Warmest Regards,
Shana Duthie
Committee chair, Growth & Membership Committee

From the board: awareness
The Awareness and Promotion committee is responsible for making sure there is real value to members by promoting the value of regular member products and services to the outside world. Examples include procuring discounts and strategic consolidations at tradeshows, creation and promotion of member directories, et al. It is also responsible for creating opportunities for associate members to access the regular members to promote their wares.

With the new website coming, this is a great opportunity to have another vehicle to drive awareness to your company and product. We are looking for committee members and a chairman for this all-important function. Please let me know if you wish to participate and in what capacity. It’s time to step-up and help the Alliance with your talents to provide awareness and promotion for all of our members.


Laura Mitchell
Board Sponsor, Awareness & Promotion Committee

You are Invited to register for an exciting pre‐CES Workshop:

The Silver Tsunami’ is Coming:  Is Your Company Ready?
Wednesday  Afternoon ‐‐  January 5, 2011, Las Vegas
AgeTek member companies: $99, non‐members $149

If you plan to target one of the largest and fastest‐growing markets;
specifically the Boomer
Consumer and their elder parents, you will have to get ready and get
the inside information.  Learn from companies and thought‐leaders how
to develop a plan for success.

Boomers and their parents continue to be the most powerful consumers in the marketplace, despite an increasingly challenging economy.   In the United States alone, there are more than 108 million people over age 45, a group with more than $2.5 trillion in annual spending power. The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030.  Your company cannot afford to miss this market opportunity.

1:00 – 2:00pm   Branding Your Products to the Boomer/Senior Consumer –
Create the Plan. Learn how to create a brand and message that
resonates for the boomer/senior market. What is the most powerful media vehicle to reach this audience?  Plus,
how do you create advertising on a shoestring budget that creates response?  We
want you to walk away from this session with a plan you can implement when you get back
to the office.
2:00 – 3:00pm  Channel Roulette:  View from inside the Retail, Catalog
or VAR Channels

Learn from the channel‐side when a new vendor shows up to pitch their
wares, what is the magic formula that will get them to want you on the shelf or in
the catalog or offer your services.   The panelist will discuss what motivates them to
chose a brand or product, how they test new product concepts, what defines successful
sell‐through and how does pricing play a role.

3:00 – 4:00PM   You know Social Media is Hot… But How do you Make it Pay off?
If you plan a social media marketing strategy it is essential that it
includes mechanisms to assess business value.  It might be a value placed on increased
product awareness, or solid sales leads or cost savings in reduction of print advertizing
cost.   ROI is easier to obtain if there is a goal set for the social media campaign.
Regardless of how value is determined, social media needs to be validated as a profitable
marketing channel. Learn from companies that have leveraged social media to their benefit.

3:00 – 4:00PM   Creating Partnerships and Strategic Alliances
The marketplace is rich with potential partners for strategic
alliances. Potential partners can be competitors, more often they are other businesses that provide
complementary goods and services.  Sometimes powerful partnerships can be created between
companies that have seemingly little in common. .  Hear from companies
that looked both inside and outside this market for alliance partners.   Learn
what to look for in a potential alliance and how to make this happen.

5:30 ‐8:30pm – 1st AgeTek Industry Alliance Annual Meeting and Networking Event
For more Information:  suminfo@silverssummit.com

Insight on how the Mature Consumer makes technology purchasing decisions

Join our weekly INDUSTRY aging & technology networking forum!

where: http://my.dimdim.com/grandcare

(optional dial listed on webinar)

when: 2pm EDT (11am PDT)

TOPIC: Lori Bitter, Continuum Care Crew, Learn the misconception about how mature couples make their purchase decisions and why it is all about functionality, not features, that lead to adoption and a consumer devoted to your product.

Sponsored by Celery
Celery’s computerless email system keeps families connected… and keeps you, the installer/integrator, just as close as we help you enter the expanding, high profit senior market. http://www.mycelery.com
Co-sponsors: Home Controls & AARP Orlando @50+

New research gives insight on how the mature consumer makes decisions on personal tech, consumer electronics and gadgets/devices purchases. What does this mean for the tech marketer targeting the mature consumer? Learn which half of your consumers is most loyal, and how can you better appeal to them. Learn the misconception about how mature couples make their purchase decisions and why it is all about functionality, not features, that lead to adoption and a consumer devoted to your product.