Tag Archive for: Aging in America Conference

2012 What’s Next Boomer Business Summit

The 9th annual What’s Next Boomer Business Summit is produced by Mary Furlong & Associates, and is the official post-conference event of the American Society on Aging (ASA) Aging in America Conference.

Wednesday, March 28, 2012
Marriott Wardman Park Hotel Washington D.C.
Website: www.BoomerSummit.com

This years Theme: The New Normal

The New Normal will showcase the groundswell in social media, the surge in a Service Economy, and rising of the independent sector.

Join us where America’s leading analysts, corporate strategists, brand managers, entrepreneurs, nonprofit executives, authors, bloggers and tweeters meet to explore:
  • Who profits from the senior market and global boomer
  • Emerging trends in Markets, both Global and US
  • How mobile and wireless growth lead to monetization of boomers and their children and grandchildren.
  • Distribution models for reaching and engaging the boomer, the senior, the  caregiver, and the grandparent
  • Trends that engage consumers with integrated media; whether local, social, mobile, print or through gaming
  • New Normal Frugal Economy: the forecast for financial services, housing, consumer directed healthcare, aging in place, and entrepreneurship
  • Raising money for a start-up idea; brands entrepreneurs need to jump-start business
  • The boomer-seniors effect on the 2012 election

How to Accelerate Lead Generation Through Social, Mobile & Integrated Media 10:30 am – 10:45 am

In the new normal, it is all about customer acquisition, retention and service. Discover the latest trends in how companies are using media to drive leads.

Laura Mitchell – VP, Marketing, GrandCare Systems Will be a Featured speaker along side:

Moderator – Lori Bitter, President, Crew Media
Andy Cohen, CEO, Caring.com
Stephen Chen, CEO, NewRetirement

GrandCare VP Marketing, Laura Mitchell, speaks 3 times in San Francisco this week

It’s an exciting week in San Francisco!  The American Society on Aging & What’s Next Boomer Summit are happening Wednesday – Saturday!

GrandCare’s own Laura Mitchell will be speaking 3 times during the week.  Below are some notable agenda items this week in San Francisco. Hope to see you there!!

ADD THESE GREAT EVENTS THIS WEEK  TO YOUR ITINERARY:

Wednesday

7pm – all are invited to meet with the AgeTek Board & Aging/Technology Enthusiasts at Johnny Foley’s in San Francisco: http://www.johnnyfoleys.com/
This no-host event, will be a great chance to network, mingle and sit back and enjoy the environment in this lively Irish Pub.
Thursday  
Thursday April 28, 2011: 1:00 PM  – 2:00 PM

Presenter(s)

TH495
Workshop – New Look at Technology for Older Persons

Hilton San Francisco Union Square hotel
Room: Yosemite A (Ballroom Level)
CEU Credits: 1

Revolutionary new technology and its applications have changed the way older persons are cared for as they age at home, enabling them to remain independent and live more fulfilling lives, providing higher quality of care, assisting caretakers, facilitating the communication, and equalizing availability of quality care to all persons.

Thursday April 28, 2011: 2:30 PM  – 3:30 PM

Presenter(s)

Felice Eckhouse
Gene Loeb-Aronin, PhD
Laura Mitchell
TH583
Workshop : Back Home To Stay

Hilton San Francisco Union Square hotel
Room: Franciscan D (Ballroom Level)
CEU Credits: 1
The sudden requirement for an elderly parent, spouse or relative with special mental or physical needs to stay at home can be traumatic. This workshop will examine these situations through scenarios and videos, and will explore requirements for staying at home. Solutions will be planned for each need.
Full ASA (AGING IN AMERICA CONFERENCE) Schedule: http://www.asaging.org/aia11/index.cfm

Friday 

..The Eighth Annual
What’s Next Boomer Business Summit
Sponsored by AARP and AARP Services, Inc.
Friday, April 29, 2011
8:00 am – 5:30 pm
Parc 55 Wyndham Hotel
San Francisco, California

7:00 am | REGISTRATION OPEN | COFFEE AND REFRESHMENTS
8:00 - 6:30 pm | TABLE TOP EXHIBITS OPEN | BOOKSTORE OPEN
4:30 - 5:30 pm | BREAKOUT SESSIONS

Maximizing the Online World
Build an interactive tool box for marketing your business! 
From email to Google, Twitter, and what's in all worlds online to social media platforms, 
unlock the potential for your company. Our experts show you how to harness the power.
Moderator: Laura Mitchell, Vice President, Marketing, GrandCare Systems
Panelists:
- Joe Cannella, Senior Account Manager, Google
- Nataki Clarke, Vice President, Marketing, AARP
- Stephen Chen, Founder, NewRetirement.com

Hope you can join us!!!!!
FULL What's Next Boomer Summit Schedule: http://www.boomersummit.com/agenda.html

Informal NO-HOST AgeTek meet up planned April 27th, San Francisco before ASA!!!! ALL ARE WELCOME!

JOIN US!  All are welcome!  AgeTek Members and non members welcome!

No host Meet & Greet PRE-ASA Conference

Wednesday April 27th, 2011 7pm

Where: Johnny Foleys – http://www.johnnyfoleys.com

243 O’Farrell Street
San Francisco, CA 94102
415.954.0777

Why: To get together, network, learn more about the Aging Technology Alliance and have a good time.

NO RSVP needed!  Just stop in!

Hope to see you there!!!!

Laura Mitchell, VP Marketing, GrandCare Systems (AgeTek Board Director)

Please join GrandCare at What’s Next Boomer Business Summit after ASA in San Francisco.

GrandCare’s VP of Marketing, Laura Mitchell, will be moderating a social media panel. More details listed below.

What’s Next Boomer Business Summit:

Friday, April 29, 2011
Parc 55 Wyndham, 55 Cyril Magnin Street, San Francisco, CA 94102

San Francisco, California

Website: www.BoomerSummit.com

The 8th annual What’s Next Boomer Business Summit is produced by Mary Furlong & Associates, and is the official post-conference of the American Society on Aging (ASA) Aging in America Conference on April 26-30, 2011 in San Francisco.

Event theme for 2011: Dynamics, Deals, Differentiation and Disruption.

Join us where America’s leading analysts, executive marketers, business leaders, and research experts will gather to introduce new research, products and services that truly represent what is next on the horizon for businesses selling to baby boomer and senior customers today.

  • Learn new go-to-market strategies and tactics
  • Access new research
  • Understand ways to reach caregivers
  • Get methods to creating online baby boomer communities

Keynote speakers are:

Guy Kawasaki, Entrepreneur & Author, Co-founder, Alltop; Jody Holtzman, Senior Vice President, Thought Leadership, AARP; Vint Cerf, Vice President & Chief Internet Evangelist, Google and Co-Inventor of the Internet; With featured speakers: Astro Teller, Director, New Projects, Google; Gail Sheehy, Best-Selling Author.

Agenda Tracks:

  • Social Media

 

Maximizing the Online World Build an interactive tool box for marketing your business! From email to Google, Twitter, and what’s in all worlds online to social media platforms, unlock the potential for your company. Our experts show you how to harness the power.

Moderator: Laura Mitchell, Vice President, Marketing, GrandCare Systems

Panelists: Joe Cannella, Senior Account Manager, Google; Nataki Edwards, Vice President, Marketing, AARP; Stephen Chen, Founder, NewRetirement.com

  • Alternate Distribution
  • Mobile, Local and Search
  • Entrepreneurship and Social Entrepreneurship
  • The Evolution of Design and Technology in Serving the Consumer Majority

 

 

 

Who should attend:

  • Corporate brand managers and managers of businesses, association and non-profit leadership where boomers and seniors are the primary customers.
  • Designers for products and services
  • Media, analysts, authors and bloggers, public relation agencies who write and blog and tweet insights and stories that reach and serve the 40+ audience
  • Association and non-profit leadership who want to learn best models and metrics of social entrepreneurship and business partnerships
  • Entrepreneurs and social entrepreneurs creating products and services for the boomer and mature consumer
  • Corporate marketing, product and brand managers and business leaders who manage products and services targeting the boomer and senior customer.

Register: http://boomersummit.eventbrite.com/

(Early bird rate ends February 28!)

Agenda < http://www.boomersummit.com/agenda.html>,

Speakers < http://www.boomersummit.com/speakers.html>

Connect with us:

Facebook: Facebook/WhatsNextBoomerBusinessSummit

Twitter: http://twitter.com/#!/WhatsNextBoomer]

Event hashtag is: #WNBBS2011