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See who’s next, at What’s Next!

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See who’s next, at What’s Next!

Join us where America’s leading analysts, executive marketers, business leaders, and research experts will gather to introduce new research, products and services that truly represent what is next on the horizon for businesses selling to baby boomer and senior customers today.

Featured Agenda Tracks:

– The Innovation of Frugality

– Integrated Media and Marketing: Social, Mobile, Gaming

– The New Service Economy: Housing, Caregiving, Mobility and Healthcare

– Entrepreneurship! Encore Careers and Personalized Business Models

View the complete agenda here.

Featured Agenda Tracks:

Quyen Le

Gene Zaino

Missy Sullivan

Deborah L. Jacobs

Quyen Le
Senior Technical Sales Productivity Specialist,
Salesforce.com

Gene Zaino
CEO & President,
MBO Partners

Missy Sullivan
Senior Editor,
SmartMoney
The Wall Street Journal

Deborah L. Jacobs
Author & Journalist
Forbes

Hanna Gryncwajg

Lynn Mento

Jason Rozenblat

Winter Casey

Hanna Gryncwajg
Senior Vice President,
Advertising Sales,
RLTV

Lynn Mento
Director,
Membership,
AARP

Jason Rozenblat
General Manager – DC,
Living Social

Winter Casey
Global Public Policy,
Google

Check out the complete agenda, speakers and more at BoomerSummit.com
Click here to find-out who attends year after year, and why.

Platnum Sponsors:

AARP, Crew Media, United Healthcare

Gold Sponsors:

Microsoft, Caring.com, Linkage, RLTV, Silverado Senior Living, MBO Partners

Silver Sponsors: 

General Mills, GreatCall, The Hartford, SilverRide, Starkey, GrandCare Systems, Facetime Strategy, Google, InnovateLTC, Independa, AAA, Virtual Health

Bronze Sponsors:

VibrantNation.com, Hipcricket, PositScience, MetLife Mature Market Institute, ADEPT Driver, CareLinx, Inc., ABHOW

The What’s Next Boomer Business Summit is affiliated with the
American Society on Aging (ASA) Aging in America Conference that takes place on March 28 – April 1, 2012.

Please join GrandCare at What’s Next Boomer Business Summit after ASA in San Francisco.

GrandCare’s VP of Marketing, Laura Mitchell, will be moderating a social media panel. More details listed below.

What’s Next Boomer Business Summit:

Friday, April 29, 2011
Parc 55 Wyndham, 55 Cyril Magnin Street, San Francisco, CA 94102

San Francisco, California

Website: www.BoomerSummit.com

The 8th annual What’s Next Boomer Business Summit is produced by Mary Furlong & Associates, and is the official post-conference of the American Society on Aging (ASA) Aging in America Conference on April 26-30, 2011 in San Francisco.

Event theme for 2011: Dynamics, Deals, Differentiation and Disruption.

Join us where America’s leading analysts, executive marketers, business leaders, and research experts will gather to introduce new research, products and services that truly represent what is next on the horizon for businesses selling to baby boomer and senior customers today.

  • Learn new go-to-market strategies and tactics
  • Access new research
  • Understand ways to reach caregivers
  • Get methods to creating online baby boomer communities

Keynote speakers are:

Guy Kawasaki, Entrepreneur & Author, Co-founder, Alltop; Jody Holtzman, Senior Vice President, Thought Leadership, AARP; Vint Cerf, Vice President & Chief Internet Evangelist, Google and Co-Inventor of the Internet; With featured speakers: Astro Teller, Director, New Projects, Google; Gail Sheehy, Best-Selling Author.

Agenda Tracks:

  • Social Media

 

Maximizing the Online World Build an interactive tool box for marketing your business! From email to Google, Twitter, and what’s in all worlds online to social media platforms, unlock the potential for your company. Our experts show you how to harness the power.

Moderator: Laura Mitchell, Vice President, Marketing, GrandCare Systems

Panelists: Joe Cannella, Senior Account Manager, Google; Nataki Edwards, Vice President, Marketing, AARP; Stephen Chen, Founder, NewRetirement.com

  • Alternate Distribution
  • Mobile, Local and Search
  • Entrepreneurship and Social Entrepreneurship
  • The Evolution of Design and Technology in Serving the Consumer Majority

 

 

 

Who should attend:

  • Corporate brand managers and managers of businesses, association and non-profit leadership where boomers and seniors are the primary customers.
  • Designers for products and services
  • Media, analysts, authors and bloggers, public relation agencies who write and blog and tweet insights and stories that reach and serve the 40+ audience
  • Association and non-profit leadership who want to learn best models and metrics of social entrepreneurship and business partnerships
  • Entrepreneurs and social entrepreneurs creating products and services for the boomer and mature consumer
  • Corporate marketing, product and brand managers and business leaders who manage products and services targeting the boomer and senior customer.

Register: http://boomersummit.eventbrite.com/

(Early bird rate ends February 28!)

Agenda < http://www.boomersummit.com/agenda.html>,

Speakers < http://www.boomersummit.com/speakers.html>

Connect with us:

Facebook: Facebook/WhatsNextBoomerBusinessSummit

Twitter: http://twitter.com/#!/WhatsNextBoomer]

Event hashtag is: #WNBBS2011