Tag Archive for: ASA

2012 What’s Next Boomer Business Summit

The 9th annual What’s Next Boomer Business Summit is produced by Mary Furlong & Associates, and is the official post-conference event of the American Society on Aging (ASA) Aging in America Conference.

Wednesday, March 28, 2012
Marriott Wardman Park Hotel Washington D.C.
Website: www.BoomerSummit.com

This years Theme: The New Normal

The New Normal will showcase the groundswell in social media, the surge in a Service Economy, and rising of the independent sector.

Join us where America’s leading analysts, corporate strategists, brand managers, entrepreneurs, nonprofit executives, authors, bloggers and tweeters meet to explore:
  • Who profits from the senior market and global boomer
  • Emerging trends in Markets, both Global and US
  • How mobile and wireless growth lead to monetization of boomers and their children and grandchildren.
  • Distribution models for reaching and engaging the boomer, the senior, the  caregiver, and the grandparent
  • Trends that engage consumers with integrated media; whether local, social, mobile, print or through gaming
  • New Normal Frugal Economy: the forecast for financial services, housing, consumer directed healthcare, aging in place, and entrepreneurship
  • Raising money for a start-up idea; brands entrepreneurs need to jump-start business
  • The boomer-seniors effect on the 2012 election

How to Accelerate Lead Generation Through Social, Mobile & Integrated Media 10:30 am – 10:45 am

In the new normal, it is all about customer acquisition, retention and service. Discover the latest trends in how companies are using media to drive leads.

Laura Mitchell – VP, Marketing, GrandCare Systems Will be a Featured speaker along side:

Moderator – Lori Bitter, President, Crew Media
Andy Cohen, CEO, Caring.com
Stephen Chen, CEO, NewRetirement

GrandCare Team Member Awarded the FLAME Award for Innovation & Leadership at What’s Next Boomer Summit

What’s Next Boomer Business Summit is an annual event that brings together the country’s top businesses and organizations that are thought leaders in the baby boomer marketplace. It is where deals get done.


No other conference brings together a dedicated group of professionals focused on the boomer and senior populations. Together this group of thought leaders from the non-profit sector, senior advocacy organizations, Fortune 100 companies to entrepreneurial start-ups will share their knowledge and passion for this important customer demographic.

This year, the number of attendees surpassed 350, the most ever for this event.

The What’s Next 2011 Boomer Business Innovation Awards were presented during the awards ceremony and reception on April 28. Laura Mitchell, GrandCare’s VP of Marketing, received a flame award for Excellence in Leadership and Innovation, presented by Michael Carroll, VP, Portfolio Marketing, United Healthcare.

The next Mary Furlong event is June 15th, 2011 in Santa Clara, CA.  GrandCare will be in attendance and speaking on a panel session.  For more information: http://www.scuboomerventure.com/

Silicon Valley Boomer Venture Summit

What’s Next Boomer Business Summit
The eighth annual What’s Next Boomer Business Summit takes place at the Parc 55 Wyndham on April 29, 2011 in San Francisco. It is produced by Mary Furlong & Associates. It is affiliated with the American Society on Aging (ASA) Aging in America Conference, which is held April 26-30, 2011 in San Francisco. The theme for 2011 is Dynamics, Deals, Differentiation and Disruption. The focus of the annual event is to foster a cutting-edge community to explore and share products and services that will serve the needs and wants of the 50+ market. Registration and program information is available at http://www.boomersummit.com. Facebook page ishttp://www.facebook.com/2011-Whats-Next-Boomer-Business-Summit. Twitter username is WhatsNextBoomer. Twitter hashtag is #WNBBS2011. The 2012 What’s Next Boomer Business Summit will take place in Washington, D.C.

Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) works with companies seeking to capitalize on new business and investment opportunities in the baby boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong, Ed.D., the firm’s founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and non-profit organizations for more than 20 years. Furlong is Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business, and founder of SeniorNet and ThirdAge Media. Her book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace (FT Press), was published in February 2007. Website: http://www.maryfurlong.com.

Full Press Release: http://www.prweb.com/releases/2011/4/prweb8351641.htm

GrandCare VP Marketing, Laura Mitchell, speaks 3 times in San Francisco this week

It’s an exciting week in San Francisco!  The American Society on Aging & What’s Next Boomer Summit are happening Wednesday – Saturday!

GrandCare’s own Laura Mitchell will be speaking 3 times during the week.  Below are some notable agenda items this week in San Francisco. Hope to see you there!!

ADD THESE GREAT EVENTS THIS WEEK  TO YOUR ITINERARY:

Wednesday

7pm – all are invited to meet with the AgeTek Board & Aging/Technology Enthusiasts at Johnny Foley’s in San Francisco: http://www.johnnyfoleys.com/
This no-host event, will be a great chance to network, mingle and sit back and enjoy the environment in this lively Irish Pub.
Thursday  
Thursday April 28, 2011: 1:00 PM  – 2:00 PM

Presenter(s)

TH495
Workshop – New Look at Technology for Older Persons

Hilton San Francisco Union Square hotel
Room: Yosemite A (Ballroom Level)
CEU Credits: 1

Revolutionary new technology and its applications have changed the way older persons are cared for as they age at home, enabling them to remain independent and live more fulfilling lives, providing higher quality of care, assisting caretakers, facilitating the communication, and equalizing availability of quality care to all persons.

Thursday April 28, 2011: 2:30 PM  – 3:30 PM

Presenter(s)

Felice Eckhouse
Gene Loeb-Aronin, PhD
Laura Mitchell
TH583
Workshop : Back Home To Stay

Hilton San Francisco Union Square hotel
Room: Franciscan D (Ballroom Level)
CEU Credits: 1
The sudden requirement for an elderly parent, spouse or relative with special mental or physical needs to stay at home can be traumatic. This workshop will examine these situations through scenarios and videos, and will explore requirements for staying at home. Solutions will be planned for each need.
Full ASA (AGING IN AMERICA CONFERENCE) Schedule: http://www.asaging.org/aia11/index.cfm

Friday 

..The Eighth Annual
What’s Next Boomer Business Summit
Sponsored by AARP and AARP Services, Inc.
Friday, April 29, 2011
8:00 am – 5:30 pm
Parc 55 Wyndham Hotel
San Francisco, California

7:00 am | REGISTRATION OPEN | COFFEE AND REFRESHMENTS
8:00 - 6:30 pm | TABLE TOP EXHIBITS OPEN | BOOKSTORE OPEN
4:30 - 5:30 pm | BREAKOUT SESSIONS

Maximizing the Online World
Build an interactive tool box for marketing your business! 
From email to Google, Twitter, and what's in all worlds online to social media platforms, 
unlock the potential for your company. Our experts show you how to harness the power.
Moderator: Laura Mitchell, Vice President, Marketing, GrandCare Systems
Panelists:
- Joe Cannella, Senior Account Manager, Google
- Nataki Clarke, Vice President, Marketing, AARP
- Stephen Chen, Founder, NewRetirement.com

Hope you can join us!!!!!
FULL What's Next Boomer Summit Schedule: http://www.boomersummit.com/agenda.html

Informal NO-HOST AgeTek meet up planned April 27th, San Francisco before ASA!!!! ALL ARE WELCOME!

JOIN US!  All are welcome!  AgeTek Members and non members welcome!

No host Meet & Greet PRE-ASA Conference

Wednesday April 27th, 2011 7pm

Where: Johnny Foleys – http://www.johnnyfoleys.com

243 O’Farrell Street
San Francisco, CA 94102
415.954.0777

Why: To get together, network, learn more about the Aging Technology Alliance and have a good time.

NO RSVP needed!  Just stop in!

Hope to see you there!!!!

Laura Mitchell, VP Marketing, GrandCare Systems (AgeTek Board Director)

Laura Mitchell speaks at ASA on April 28th: The New Look of Technology for Older Persons

Going to ASA? M Listen as Laura Mitchell, Dr. Gene Aronin and Joel Shapira discuss the future of aging. Using technology to “age in place”

Thursday April 28, 2011: 1:00 PM  – 2:00 PM

TH495
Workshop
Hilton San Francisco Union Square hotel
Room: Yosemite A (Ballroom Level)
CEU Credits: 1

Description

Revolutionary new technology and its applications have changed the way older persons are cared for as they age at home, enabling them to remain independent and live more fulfilling lives, providing higher quality of care, assisting caretakers, facilitating the communication, and equalizing availability of quality care to all persons.

Objectives

1. Participants will recognize the social and health benefits of technological devices for the care and monitoring of elderly and their effects on enabling individuals to remain home as they age. Participants will be able to specify care scenarios in which technological devices could be used and select devices that would be applied.

2. Participants will identify resources for locating technology and give examples of technological devices and their sources, and innovations in new technology; state the benefits in bridging the digital gap to enable diversity in the availability of technology.

3. Participants will identify federal legislation and mandates influencing care of elderly such as remaining at home as much as possible, and coordination of caretakers and medical personal in sharing of information and roles and the practical effects upon the use of technology for care.

Housing, Accessibility and Technology

Technology, Technology and Health

Target Audience

Emerging Professional less than 5 years or Student
Established Professional 10 or more years in profession
Professional 5 to 9 years