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See who’s next, at What’s Next!

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See who’s next, at What’s Next!

Join us where America’s leading analysts, executive marketers, business leaders, and research experts will gather to introduce new research, products and services that truly represent what is next on the horizon for businesses selling to baby boomer and senior customers today.

Featured Agenda Tracks:

– The Innovation of Frugality

– Integrated Media and Marketing: Social, Mobile, Gaming

– The New Service Economy: Housing, Caregiving, Mobility and Healthcare

– Entrepreneurship! Encore Careers and Personalized Business Models

View the complete agenda here.

Featured Agenda Tracks:

Quyen Le

Gene Zaino

Missy Sullivan

Deborah L. Jacobs

Quyen Le
Senior Technical Sales Productivity Specialist,
Salesforce.com

Gene Zaino
CEO & President,
MBO Partners

Missy Sullivan
Senior Editor,
SmartMoney
The Wall Street Journal

Deborah L. Jacobs
Author & Journalist
Forbes

Hanna Gryncwajg

Lynn Mento

Jason Rozenblat

Winter Casey

Hanna Gryncwajg
Senior Vice President,
Advertising Sales,
RLTV

Lynn Mento
Director,
Membership,
AARP

Jason Rozenblat
General Manager – DC,
Living Social

Winter Casey
Global Public Policy,
Google

Check out the complete agenda, speakers and more at BoomerSummit.com
Click here to find-out who attends year after year, and why.

Platnum Sponsors:

AARP, Crew Media, United Healthcare

Gold Sponsors:

Microsoft, Caring.com, Linkage, RLTV, Silverado Senior Living, MBO Partners

Silver Sponsors: 

General Mills, GreatCall, The Hartford, SilverRide, Starkey, GrandCare Systems, Facetime Strategy, Google, InnovateLTC, Independa, AAA, Virtual Health

Bronze Sponsors:

VibrantNation.com, Hipcricket, PositScience, MetLife Mature Market Institute, ADEPT Driver, CareLinx, Inc., ABHOW

The What’s Next Boomer Business Summit is affiliated with the
American Society on Aging (ASA) Aging in America Conference that takes place on March 28 – April 1, 2012.

2012 What’s Next Boomer Business Summit

The 9th annual What’s Next Boomer Business Summit is produced by Mary Furlong & Associates, and is the official post-conference event of the American Society on Aging (ASA) Aging in America Conference.

Wednesday, March 28, 2012
Marriott Wardman Park Hotel Washington D.C.
Website: www.BoomerSummit.com

This years Theme: The New Normal

The New Normal will showcase the groundswell in social media, the surge in a Service Economy, and rising of the independent sector.

Join us where America’s leading analysts, corporate strategists, brand managers, entrepreneurs, nonprofit executives, authors, bloggers and tweeters meet to explore:
  • Who profits from the senior market and global boomer
  • Emerging trends in Markets, both Global and US
  • How mobile and wireless growth lead to monetization of boomers and their children and grandchildren.
  • Distribution models for reaching and engaging the boomer, the senior, the  caregiver, and the grandparent
  • Trends that engage consumers with integrated media; whether local, social, mobile, print or through gaming
  • New Normal Frugal Economy: the forecast for financial services, housing, consumer directed healthcare, aging in place, and entrepreneurship
  • Raising money for a start-up idea; brands entrepreneurs need to jump-start business
  • The boomer-seniors effect on the 2012 election

How to Accelerate Lead Generation Through Social, Mobile & Integrated Media 10:30 am – 10:45 am

In the new normal, it is all about customer acquisition, retention and service. Discover the latest trends in how companies are using media to drive leads.

Laura Mitchell – VP, Marketing, GrandCare Systems Will be a Featured speaker along side:

Moderator – Lori Bitter, President, Crew Media
Andy Cohen, CEO, Caring.com
Stephen Chen, CEO, NewRetirement