Tag Archive for: gaytha traynor

GrandCare Systems Announces Changes to Executive Management Team, expansion to a larger office


GrandCare Systems, a leader in professional caregiving technology, announced today changes to their executive management team, a staff expansion, and a move into a larger office space.

3c6c370Wisconsin-based GrandCare Systems is on a growth trajectory and is slated to move into the Kreilkamp Building (formerly the Ziegler Building) on 215 N. Main Street in historic downtown West Bend. GrandCare was awarded a grant from the city to help keep the growing technology leader in West Bend. This January the company of 9 years brought on a new Chief Executive Officer, Daniel Maynard, to ramp up and scale the software company. Maynard has a history of entrepreneurship and business growth. In 1997, he started a health care software firm that through acquisition became Connecture Inc. Maynard held the Connecture CEO title until 2012. Charlie Hillman, previous CEO and founder of GrandCare Systems, will continue to drive the vision as Chief Technology Officer.


jerry_furnessGrandCare welcomes a new Chief Operating Officer, Jerry Furness. Jerry previously served as Vice President responsible for Operations, Product Development, Emerging Markets, Strategic Solutions, Innovation and Corporate Development at a Milwaukee Health Care IT Firm, Connecture Inc. On the transition to high tech innovators, GrandCare Systems, Furness commented, “I wanted to work with a company that is innovative and growing. GrandCare Systems was attractive to me not only because of the mature technology, but also because of the social message GrandCare spreads”. Dan Maynard, CEO of GrandCare said, “We are rapidly building and we needed to add solid experience to this already outstanding leadership team. Jerry is someone I have worked with for over 15 years and he has continually proven his ability to successfully drive channel partnerships, operating efficiency and revenues”.


Laura Mitchell, VP Business Development, GrandCare SystemsOriginal founding member and previous VP of Business Development, Laura Mitchell, has been recently promoted to Chief Marketing Officer. Maynard commented about Mitchell’s promotion, “Laura’s strategic positioning and marketing skill is one of the main reasons that GrandCare has such a strong brand presence and is understandably recognized as a clear leader in the industry.” GrandCare is balancing several large international contracts including Saga, the largest UK in-home care provider. In early 2014, GrandCare entered Canada with in-home care organization Proof of Care, and is working together with a large homecare franchisor in Australia. Multiple new US-based professional care clients have differentiated and secured a healthy return on investment using GrandCare including Lifetime Care at Home in Connecticut, At Home Independent Living in New York and Daybreak Services in South Carolina.


gaytha_traynorAfter almost 10 years, co-founder and former Chief Operating Officer, Gaytha Traynor Hillman, has announced her retirement from the organization. “It truly has been a remarkable journey. Charlie and I have started several businesses together, but our social mission for GrandCare really came from our hearts. I feel confident that our new leadership team will significantly grow the organization”. Lastly, Maynard said, “We thank Gaytha for all she has done and accomplished for GrandCare.”



About GrandCare Systems

System Comp HR NEW

GrandCare Systems, founded in 2005, combines digital health assessment, biometric readings, activity of daily living sensing, medication management, smart home automation, video chat and virtual touch-based communications into the most comprehensive and fully-featured technology in the private home market. GrandCare is designed for individuals seeking a caregiving solution for an aging loved one or for professional in-home caregiving providers. For more information, visit: www.grandcare.com or call 262-338-6147

Grand News for GrandCare this April

Front Page! Milwaukee Journal Sentinel:

“A Time To Build – Why entrepreneurs are key to jump-starting the Milwaukee area’s economic rebirth”

By Rick Romell

“Or consider the annual Consumer Electronics Show in Las Vegas, where in January Hillman climbed onto a step stool in front of GrandCare’s booth and told scores of invited media and other guests, virtually all of them sipping free beer from the company, that the little West Bend firm had signed its biggest contract ever.”

Read More

[youtube http://www.youtube.com/watch?v=qiXTbBhCBH4&w=560&h=315]

Midland Daily News:

“GrandCare Systems provides seniors peace of mind”

Congratulations to David and Becky Schmelzer of Reassure Resources for their appearance in the Midland Daily News!

“The goal is to keep people in their homes for their enjoyment and for caregivers to stay in contact,” said Dave Schmelzer, owner of Reassure Resources and area distributor for GrandCare. “A lot of these people are lonely and don’t have any socialization.”

Read More on why his organization chose to partner with GrandCare Systems.

CES 2013: GrandCare In-Booth Gala Tuesday, January 8th 3:30 – 5:30

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CES In-Booth Event Agenda:

3:30p Happy Hour/Networking

4p WELCOMELaura Mitchell, VP Business Development, GrandCare Systems
Sponsors: LivHOME CareMonitor, Z-Wave Alliance, CEDIA, Dakim, What’s Next Boomer Summit

    • GrandCare Announces UK Partnership, Charlie Hillman, Founder, GrandCare Systems
    • CEA Announces GrandCare as winner of CEA Entrepreneur of the Year, Steve Koenig, CEA
    • LivHOME CareMonitor announces national roll-out, Mike Nicholson, CEO LivHOME
    • GrandCare Announces Frost & Sullivan Award: Best Practices, Gaytha Traynor, Co-founder, GrandCare
    • GrandCare introduces new Chief Medical Officer, Dr. Erick Eiting, CMO, GrandCare
    • What’s Next Boomer Summit announces conference, Mary Furlong
    • Samsung Tablet Give-Away – special thanks to Samsung Enterprise Healthcare team

5:00 – 5:30p Networking/Happy Hour

Senior Care Products Magazine – someone to watch over me

An article written by Laura Mitchell and Gaytha Traynor, both founding members of GrandCare Systems, on Aging-in-Place Technologies has been featured in Senior Care Products’ Summer 2012 Publication. This article covers opportunities within the digital health and home monitoring industries for HME providers.

Three steps are highlighted in this article to aid providers in being successful within the new aging services market: Research the market, Study the technology and Follow the money.

Aging-in-Place Technology

The digital health and home monitoring industry offers new opportunities for HME providers.

“It is a well-known fact that most seniors wish to remain independent at home for as long as possible. A 2007 “Aging in Place in America” research study commissioned by Clarity and The EAR Foundation reported that senior citizens fear nursing homes more than death. According to the American Association of Retired Persons (AARP), 90 percent of Baby Boomers indicated they want to age at home. This trend is timely, because as the aging population explodes Americans are realizing there won’t be enough care facilities or professional staff to fully support their numbers—not without some technological assistance.”

Take a look at the entire article at http://www.homecaremag.com

Extraordinary Grands

Charlie & Gaytha Hillman: Grand Entrepreneurs

A solution for Great Aunt Clara became a thriving business

Charlie and Gaytha Hillman with their seven grandchildren

By Richard J. Anthony, Sr.

Charlie and Gaytha Hillman’s latest success story began with a nearly tragic furnace fire in the home of Charlie’s great aunt Clara back in 1993. Although she had sensed something was wrong, 89-year-old Clara, typical of older adults who live alone and protect their independence, “didn’t want to bother anyone.”

After rescuing his aunt and being shaken by her close call, Charlie put his MIT training and engineering inquisitiveness to work to come up with a solution. He outfitted Clara’s home with the nascent GrandCare product consisting of basic sensors and even a device to automatically turn on The Lawrence Welk Show, her favorite TV program. Although the technology was primitive by today’s standards. Clara was now safe, happy and  continue living independently at home for the rest of her life.

And Charlie began to imagine the possibilities.

Having sucessfully started technology businesses since the 1980s, the Hillmans returned after some years to the idea of innovating that early version of their monitoring system. Their innovations were so good and so timely that they were invited to the 2005 White House Conference on Aging. In llate 2006 Charlie and Gaytha offically launched GrandCare Systems™ LLC for use in private homes and community care settings. Their mission? To provide high-end technology products and services to improve the lives of the aging and those who care for them.

Read more

Tomorrow GrandCare Webinar: Brainstorming Session

Join us for our weekly GrandCare aging & technology webinar.

When: Thursdays 2pm EDT
Where: http://my.dimdim.com/grandcare
Dial-in Listed on webinar

Topic: Brainstorming session on selling technology to the aging population. What are the obstacles? How are you overcoming them? How to price technology to the aging demographic.