An Overview of AARP’s Innovation@50+ program
With Jeff Makowka, Senior Strategic Advisor, Thought Leadership
In late 2010, AARP created a new group focused on Thought Leadership with the mission of exploring and establishing new ways in which AARP can achieve its social mission: “to improve the quality of life for all as they age”. The Innovation@50+ program is the group’s flagship campaign to engage both the investment and entrepreneurial communities to stimulate innovation to meet the needs and wants of people over 50.
Thursday, February 2nd @https://grandcaresystems.webex.com
Jeff has over a decade of experience in strategic analysis, management consulting and market research. For over 5 years, he has been focused on the wants and needs of the 50+ both domestically and internationally.
As Senior Strategic Advisor in AARP’s newly formed Thought Leadership group, he supports AARP’s Innovation@50+ Program which aims to spark innovation and entrepreneurial activity across public and private sectors. Anchored by AARP’s social mission – to enhance the quality of life for all as we age – the program enlists the expertise of visionary aging & technology thinkers, and builds the business case for all sectors to collaborate on meeting the needs and wants of people over 50.