Tag Archive for: telehealth

Technology paves the way to tackling the senior care crisis

According to the U.S. Department of Health Human Services and the Administration for Community Living, the elderly population in the United States is expected to more than double from 39 million to 72 million by 2030. The American Association of Colleges of Nursing also predicts that there will be a serious nursing shortfall in the next few years as there will not be enough to meet these increasing demands. These issues along with the rising costs of long-term care leads many seniors and their families seeking alternatives to allow the elderly to remain independent and aging at home for as long as possible.

Prairie Business Magazine

This is where home care providers and technology can bridge this widening gap. A recent article by Kris Bevill in the July Issue of the Prairie Business Magazine, in Grand Forks, ND talks about these issues that are becoming a big concern for the northern Plains where much of the population is in the 65 years plus range.

This new and growing demand, combined with a region-wide health care worker shortage, means the fairly young home health care industry is often racing to keep up with patient loads and regulations, but providers say they are confident they will continue to meet demand, thanks in part to new methods of care delivery. – See more at: http://www.prairiebizmag.com/event/article/id/24157/#sthash.akar3ksu.dpuf

In the article, Patti Cullen, president and CEO of Care Providers of Minnesota talks about how “congregate settings allow fewer workers to care for more patients. She also points to technology as a great potential aid in allowing seniors to remain in their home with limited personnel visits.”

Anne Major, president of Fargo-based Ethos Home Care agrees that technology can aid the industry by confronting staffing challenges while providing top-notch care to patients.

Major points out that Ethos has been advertising for a licensed practical nurse and another RN “for quite a while,” but finding staff is an ongoing problem. “The hospitals are feeling it, the care centers are feeling it, and home care is feeling it as well,” Major says.

She adds, “incorporating technology into home care not just for the staffing benefits, but for the additional well-being that remote monitoring can provide for families. Technology can be utilized in a variety of ways for senior care. Medication dispensers can send an alarm to caregivers if medicine is not dispensed at the correct time, motion sensors can automatically trigger lights to turn when a person enters a room or steps on the floor as they get out of bed. Major offers another example she’s seen firsthand, where a child was concerned about his parent leaving home and becoming disoriented, so a sensor was enabled to alert the child whenever the parent’s garage door opens or closes.” – See more at: http://www.prairiebizmag.com/event/article/id/24157/#sthash.akar3ksu.dpuf

Knute Nelson, based in Alexandria, MN utilizes the GrandCare Systems technology to meet their care giving needs by providing a touch screen in the patient’s home.

The grandCARE product is a complete care system that combines telehealth, activity monitoring, digital health management, medication reminders, remote patient monitoring and entertainment/social engagement features into a single, easy-to-use touchscreen designed to keep seniors aging in place.

Technology like grandCARE can actually be more affordable than you think. For home care, senior living and other healthcare organizations, grandCARE offers special enterprise solution programs that can make implementation of this type of technology a reality. Jerry Furness, Chief Operating Officer at grandCARE systems says, “we believe in the benefits of our system and want to provide organizations an opportunity to reap the benefits which is why we have these special enterprise programs in place. Our goal is to make implementation happen in a meaningful way by partially or fully eliminating the up front cost hurdles for these groups.”

Caregiver showing grandCARE user new task list feature.

Caregiver showing grandCARE user new task list feature.

System Comp HR

The article concludes: Andrea Jung, president of Elk River, Minnesota-based Guardian Angels Elimm Healthcare and Hospice added, “I’m really excited about the potential there is for home care….I think technology is going to be a big impact and change the way we deliver care and how many people we’re reaching. There are so many things going on in this industry that I’m really excited about.”

About grandCARE:

GrandCare Systems LLC, founded in 2005, offers the most comprehensive and holistic professional care giving and health coordination tool on the market.  grandCARE is a large touch platform which provides health instructions, secure video chat, wireless vital recordings and analytics, medication compliance, activity sensing, and family communications into one intuitive and expandable platform.  grandCARE focuses on true individual centered care, enabling better experience, better engagement, and better outcomes. For more information, visit: www.grandcare.com or call 262-338-6147.

 Media Contact:

Amy Schwengels       262.338.6147   media@grandCARE.com

GrandCare Systems debuts new website

You may recall that late in 2014, we announced our new brand logo, identity, and new color schematics as GrandCare Systems looked to modernize and give our brand an updated and refreshed look. Expanding on what we started, we are aligning our new brand identity to our completely redefined sales and marketing strategy in the hopes to better target our product solutions to the various customer markets we serve on our newly redesigned website: www.grandCARE.com.

Introducing: Our all new grandCARE program solution strategy featuring Professional Care, Community Based Care, and Family Centered Care programs. While our product and its capabilities haven’t really changed, what is different is the way we are presenting it to each of the individuals and organizations our product is designed to benefit.

“When I first came on board, I started to evaluate our website immediately, because it is the most highly visible sales and marketing tool we have. In most cases, our website presents the first impression we make to our customers. My goal when redesigning the site was to take the new branding and color schemes and build on those ideas by developing very distinct program solution paths for visitors to take based on their specific personal or business needs,” said GrandCare Systems Marketing Analyst, Amy Schwengels.

Who We Help_pg 1Selection Guide
Along with an all new look and feel to the site, the new website includes two new sections to help users decide which program solution is best for them: Who We Help and Selection Guide.

“We wanted to create a more straight-forward approach to how we engage visitors on our website. We feel that by creating the color-coded program solution paths along with useful selection guide tools, we are able to better communicate with our customers and make sure that they are able to find more meaningful content on our site,” added Dan Maynard, GrandCare Systems CEO.

Additional information, questions, or comments regarding the new website can be directed to Amy Schwengels, Marketing Analyst at 262.338.6147, or please visit www.grandCARE.com and drop us a line on our Contact Us page. A media kit and other marketing materials are available on our website.

How to become a champion of technology

Whether your company provides housing or in-home care, you need tools you can count on. Many organizations feel overwhelmed by the processes of adopting new technologies to help improve care delivery, lower expenses, and raise revenue. Decision makers see the benefits of using a variety of technologies, but the idea of institutional change that impacts work flow can be daunting.

Organizations that focus on innovation shared insight on how to evaluate, implement and measure the success of technology. And to help you in your efforts, they highlighted areas to be cautious.

Choose your partner wisely
Kaitlin Cuffe, strategic initiatives coordinator at Eskaton in Northern California says the vendor and client relationship must be strong. Eskaton, a nonprofit focused on transforming the aging experience, looks for technology partners with similar culture and values.

“Typically we are approached by technology companies,” says Cuffe. “We have implemented a technology pilot proposal asking them to fill out a form eight questions long.” Staff time, resident time, costs associated, and process for uninstalling are uncovered before moving forward in the discussion. “Any time we get a proposal we send it out to the [Eskaton] people who would be interfacing,” explains Cuffe. Staff who are expected to work with the technology can give feedback in the decision making process.

Develop technology champions
“We go into a pilot with buy-in when there is a champion,” says Prentiss. “One to two champions serve as an internal point person.” Cuffe, Eskaton’s champion, is the person accountable to keep the project going. Cuffe’s role in the eight week pilot was to:

  1. Identify participants
  2. Coordinate program launch
  3. Schedule all program components
  4. Communicate to participants, stakeholders, and Lively customer support
  5. Develop and conduct surveys: A ten question baseline survey and 15-question post survey

Managing time and expectations is critical for the champion. While this pilot lasted only eight weeks, there was preplanning and post evaluation. Upon completing the evaluation, the decision will be made if it should be scaled.

Create a culture of technology
In 2013, Emeritus began testing the use of iPads with residents. Ginna Biak, National Director of Innovation and Resident Technology, conducted an eight building pilot where 5-10 iPads were made available for residents to check out. Weekly trainings were offered and Internet cafes and kiosks were deployed. Biak says they needed to “make it part of the culture”.

The iPads were loaded with apps Biak selected for social engagement and entertainment. Two vendors who understand the mission and the industry were selected. LivWell Health built the platform on Sales Force and Sitelligence developed an iPad app for resident and staff use.

“Not a lot of technology companies are understanding the silver tsunami,” says Biak. “It’s encouraging to see the big companies are starting to.” During a recent pilot in Freemont, California, representatives from Apple attended the training. In this pilot, 20 residents were given iPads and a baseline survey. At the end of the pilot, a post survey will be conducted and compared to 20 resident surveys who did not receive the iPads.

Biak says they are “trying to come up with a more cohesive, comprehensive solution for a larger roll out.” It can be tough recruiting champions in a large organization, but according to Biak, changes in technology expectations and the new hire process helped shift the Emeritus culture and lay the foundation for a larger deployment.

Deploy small, then scale
Neil Tantingco, owner of Evergreen Residence, says technology is a key contributor to the 100% occupancy and waiting list. In 2013, he began testing technology in two of the apartments in his Central California assisted living and memory care units. “I didn’t know how it would be accepted by my residents or how difficult it was to set up,” explains Tantingco. “I didn’t want to invest all that money for something that may not be proven.” He put it to a litmus test:

  1. Will my residents use it?
  2. Will the family embrace it and use to the video conferencing to increase social interaction?
  3. How will my staff react to it?

Tantingco now uses GrandCare Systems throughout the community and as remote care monitoring for an in-home care solution. This allows him to serve the waiting list and others living in their own homes.

Tantingco recommends to always do a beta test, create a roll out schedule, and set a reasonable, attainable goal. “Roll it out small and develop a work flow. Make sure it doesn’t disrupt your business process.”

Define success before you start
Before testing, develop a hypothesis. For example:

If seniors use technology to communicate with family via email, video conferencing, or Lively Grams, then they will experience less social isolation, less depression, and their quality of life will improve.

Create a list of quality measurements. Your vendor can help you with the metrics. If not, engage with an academic institute or an industry association such as the Center for Aging Services Technologies (CAST).

Success is not limited to just the resident experience. Make sure to include measurements of staff time and dollars invested in order to measure ROI.

 

To read full article click here.

Visit www.grandcare.com for more information.

GrandCare Systems Announces Significant Investment in Professional Caregiving Sales Program

GrandCare Systems, a leader in the digital caregiving technology industry, is delighted to announce an increased emphasis and investment on a sales program directed towards professional in-home caregivers, long term care, and healthcare providers.  In order to build and maintain a strong and dynamic sales team, the organization has organized a robust outside sales program including territory directors and an inside sales team.

esther GCSAlthough GrandCare remains available direct to consumer through the GrandCare online store or on Amazon, the company’s focus is on professional caregiving organizations including non-medical homecare providers, home health providers, long-term care organizations, and newly formed accountable care organizations (ACOs).

“Moving away from our previous direct-to-consumer model, the mentality of this new configuration and strategy is to better align our inside and outside sales team to drive strategic growth and, in the end, better serve and support our aging population by arming caregiving experts with the best in innovative technology,” said GrandCare CEO, Daniel Maynard.  “The technology is affordable and has proven revenue success with professional caregivers, enabling them to offer extended caregiving services beyond the traditional hands-on care hours.”

GrandCare is designed to increase profit margins for non-medical and home health providers by allowing for new service models and helping to reduce unnecessary hospital admissions and readmissions.

“Our home care agency has seen significant results using GrandCare technology, including patient and caregiver satisfaction, reduction of emergent care utilization as well as enhanced care coordination and education for the patient” comments Anne Major, Knute Nelson’s Vice President of Home Care and Hospice. “Our services span 26 counties in West Central Minnesota and GrandCare has allowed us to better connect individuals living in rural areas with health care tools that help to manage their care in their own homes.”

System Comp HR NEWOrganizations like Knute-Nelson also use it as a competitive advantage and a socialization connection resource for families.

“It’s a great way to feel like I’m in touch even though I am across the country from mom,” said a Knute-Nelson customer. Another chimed in “[GrandCare has] the ability to continuously receive current pictures from family and friends, from any computer to my mother’s. The GrandCare system has greatly contributed to my mother’s overall mental health. “

GrandCare Systems starts at just $699 and $49 per month for retail consumers and offers volume discount packages for professional caregiving, long term care, and healthcare organizations.

 

About GrandCare Systems:

GrandCare Systems, founded in 2005, combines digital health assessment, biometric readings, activity of daily living sensing, medication management, smart home automation, video chat and virtual touch-based communications into the most comprehensive and fully-featured technology in the private home market. GrandCare is designed for individuals seeking a caregiving solution for an aging loved one or for professional in-home, long term care or clinical caregiving providers. For more information, visit: www.grandcare.com or call 262-338-6147

It’s time for your organization to GO DIGITAL

Join GrandCare Systems® for a 45 minute webinar

Thursday, August 14th, 2014  ¤  1:30 pm CT (2:30 pm ET)

CC Esther taking BPIf you are providing in-home care services, you cannot afford to miss this opportunity to learn how caregiving technology can improve your top and bottom lines, make your team more effective, more efficient and enable a larger geographic reach.

Using real case studies & examples, GrandCare will be hosting a webinar that will prove that you can save money, reduce staff burdens and stress, while securing new revenue streams.

Agenda:

  • The HUGE opportunity
  • What is GrandCare? 1 Stop Caregiver technology
  • Your New and IMPROVED marketplace
  • The truth about PERS and why it isn’t enough
  • Team-based approach
  • The GrandCare HomeCare Advantage
  • Office Staff advantage
  • In-home caregiver advantage
  • Client/Family advantage
  • Competitive Differentiation
  • GrandCare Implementation Story
  • Sally Roger’s story
  • Assured HomeCare’s GrandCare implementation
  • Cost vs. Profit: Return on Investment

Register Now

Featured Presenter:

Laura Mitchell, VP Business Development, GrandCare Systems

Laura Mitchell, Chief Marketing Officer, GrandCare Systems

Laura is a founding member of GrandCare Systems and was responsible for bringing GrandCares’s product to market in 2006, while aiding in the creation of the “Digital Health” and Aging & Technology industry. She specializes in channel partnerships, growth hacking, and non-traditional marketing and social media. She was featured in Forbes for her social media strategies and has been recognized by several industry media outlets, including Connected World Magazine’s 2014 Top Women of M2M, a nomination for the 2012 WEGO Health “Trailblazer”, 2012 Dealerscope’s 40 Under 40, 2012 “Young Turk of CE” by Custom Retailer Magazine, and the 2011 Mary Furlong Flame Award.

Laura speaks throughout the country at industry events and radio shows on Digital Health, Mitigating Hospital Readmissions Using Technology, Social Media, and Go-to-market Strategies in the Aging Industry. Venues include CES, Digital Health Summit, Mhealth Summit, M-enabling Summit, LeadingAge, AgeTech West, AARP, Connected Health Symposium, and others. She has authored several publications and whitepapers for industry magazines, internet publications, blogs, and books. Laura has consulted for major cable, aging service, and in-home care providers, and has mentored fellow start-up innovators. She was a key organizer in the early days of the EHX and CEDIA Future Home Pavilions, and created the first industry-wide Aging and Technology webinar series in 2008, which flourished for years. Laura was co-founder of the Aging Technology Alliance, an organization encouraging co-ompetition amongst the Aging in Place Technology industry.

 

What is GrandCare?

System Comp HR NEWGrandCare starts with a central touchscreen hub that acts as a source of information, communication, video chat and medication reminders. A series of telehealth and activity of daily living monitoring devices report wirelessly to designated care partners. GrandCare can be an opportunity for new revenues, a way to extend staff through virtual care services, and a method to reach more clients at once (a dashboard view allows an omniscient view of several clients at once). GrandCare can also be a bridge/opener to new clients that may not be ready for hands-on care yet. Rather than replace on-site caregivers, GrandCare enhances caregiving and offers a new model of delivery.

Technology helps seniors stay independent longer

We all want to remain independent as we age. But living alone can be difficult, if not dangerous, for seniors with declining cognitive abilities, including the early stages of Alzheimer’s disease. Even common tasks, such as preparing a sandwich, can be a challenge.

kare11There’s good news, however. New technology can help many people with mild cognitive impairments, such as persistent memory loss, stay in their homes a bit longer. Jewish World Review goes into great depth talking about the latest technologies that are helping seniors stay happier and healthier longer.

“There’s a tremendous demand for technological tools to help caregiving, particularly as baby boomers deal with elderly parents who may be living across the country,” says Tracy Zitzelberger, administrative director of the Oregon Center for Aging and Technology. The Portland-based Oregon Health and Science University studies aging and other health issues.

Here is a new technology to help keep a loved one independent and safe:

If Mom lives alone, you want to know whether she’s waking up and going to sleep on time, eating properly, showering and taking medicine. New systems allow adult children to monitor the everyday habits of their ailing parents.

Monitoring services will install wireless sensors in areas of the home that a senior uses most often, including the bathroom, bedroom and kitchen. The sensors will track certain kinds of movement, such as when a refrigerator, medicine cabinet or front door opens. During setup, the service will study the senior’s normal pattern of daily activities.

System Comp 2Sensors installed by West Bend, Wis.-based GrandCare Systems (www.grandcare.com) issue a minute-by-minute report to a designated caregiver, who can view the information on a Web page. The sensors will note any changes in normal patterns. For instance, if there’s an unusual amount of movement in the middle of the night, or if the medicine cabinet doesn’t open at the regular times, GrandCare will send an automated message via phone, e-mail or text message to the caregiver.

The cost for a system is about $500 for installation and $100 in monthly fees for a one-bedroom apartment, says Laura Mitchell, vice-president of marketing. GrandCare doesn’t use cameras.

The service’s social component may be just as important to seniors who live alone. A touch-screen computer provides the senior easy access to popular online tools, such as Skype for two-way video chats, family photos on Facebook and family videos on YouTube. If the touch-screen user is a grandfather, for example, “he presses a button that says ‘Suzy’s dance recital’ and watches the video,” Mitchell says.

Michelle Spettel has been using GrandCare to monitor her mother, Esther, who lives alone a half hour away.

“She’s getting older and doesn’t remember things as well,” says Spettel, who lives in West Bend. Spettel goes to a Web page to track her mom’s daily activities.

“I know when she comes home, but it’s not intrusive. I don’t have to call her and say, ‘Mom, did you make it home safe?'” she says.

 

Information from: jewishworldreview.com

To read the full article CLICK HERE

GrandCare showcased on Lakes Area News

[youtube https://www.youtube.com/watch?v=B9hhQPs8X9M?rel=0&w=420&h=315]

GrandCare Systems and Knute-Nelson were recently featured on Lakes Area News. Anchor Chelsea Nelson explored how technology is changing the way we take care of our seniors, often in the comfort of their own homes.

Knute-Nelson Home Care provides personalized health care to individuals in their own home. Services are tailored to meet the needs of each individual and are provided on a one-to-one basis. They use GrandCare in both home care and hospice.

GrandCare starts with a central touchscreen hub that acts as a source of information, communication, video chat and medication reminders. A series of telehealth and activity of daily living monitoring devices report wirelessly to designated care partners. GrandCare can be an opportunity for new revenues, a way to extend staff through virtual care services, and a method to reach more clients at once (a dashboard view allows an omniscient view of several clients at once). GrandCare can also be a bridge/opener to new clients that may not be ready for hands-on care yet. Rather than replace on-site caregivers, GrandCare enhances caregiving and offers a new model of delivery.

 

For more information on GrandCare visit: www.grandcare.com

 

Digital health is growing rapidly

While there are a number of growing markets in digital health, there are two that seem to be picking up speed with consumers and care providers: aging and wearables. With this growth comes more investor dollars and more companies wanting in.

As one of the most valuable market segments, boomers account for nearly $230 billion in sales for consumer goods and will control 70% of the nation’s disposable income in the next twenty years.   And with the wearables market projected to cross $8 billion by 2018, companies are taking notice.

Gain invaluable insight into the digital health market when a silicon valley VC leads an enlightening discussion with the consumer electronics industry’s authority on market research and the chief marketing officer of the leading caregiving technology company.

Digital health

Moderator:

Anne DeGheest, Founder & Managing Director, Healthtech Capital

Speakers:

Laura Mitchell, Chief Marketing Officer, GrandCare Systems
Kevin Tillmann, Senior Research Analyst, CEA

Tune into this 25 minute segment

System Comp 2This panel took place at the 2014 Digital Health Summer Summit. The team from GrandCare was there, showcasing the latest and greatest GrandCare System, designed for patient socialization and engagement, enhancing the patient experience, while enabling professional caregivers to turn their “man on man” caregivers into “zone caregivers”, providing better, more efficient, more cost-effective care.  Watch GrandCare’s chief medical officer, Laura Mitchell as she describes the shift in market traction and why our solutions should focus on the outcomes and not on the process.

The system is a vehicle behind a successful care delivery model, while putting the patient firmly in the center and emphasizing continuity and seamless transition throughout the whole care network (family, professional caregivers, healthcare providers, patient) and encouraging patient self care (chronic disease management), socialization with family and friends and virtual professional caregiving through HIPAA compliant video chat, medication prompting and check-in video visits.

GrandCare can better care delivery outcomes for:

– Professional In-home Care providers

– CCRCs without walls (Long Term Care Providers)

– HealthCare Providers (Hospital to Home Transitions)

– Accountable Care Organizations (ACOs)

– Hospice/End of Life Care

 

To learn more about GrandCare Systems please visit: www.grandcare.com

To watch a short testimonial video click here.

 


   

GrandCare interviews on Empowered Patient Radio

 

daily_tasks gcsKaren Jagoda of Empowered Patient Radio interviewed GrandCare’s Laura Mitchell on the technology expectations of caregivers and patients. Karen inquired about the importance of socialization, asked what the challenges in implementation and why doesn’t everyone have one of these systems? Listen to a detailed explanation of how in-home providers are strategically differentiating their organizations, while ensuring a return on investment.

Laura Mitchell, Chief Marketing Officer, GrandCare.com speaks on the appeal of technology for care receivers as well as home care providers and medical professionals. – See more at: http://radioactivebroadcasting.net/directory-page/itemlist/category/184-the-empowered-patient#sthash.In7nd1MG.dpuf

Radioactive Broadcasting specializes in creative content, media partnerships, marketing and brand expansion.  They help strategic partners grow their reach and increase their sales through internet radio and television shows, integrated content and social media. – See more at: http://radioactivebroadcasting.net/about-us#sthash.NAxbQxoN.dpuf

 

PLAY NOW

Laura Mitchell, VP Business Development, GrandCare Systems

Laura Mitchell, Chief Marketing Officer, GrandCare Systems

Laura is a founding member of GrandCare Systems and was responsible for bringing GrandCares’s product to market in 2006, while aiding in the creation of the “Digital Health” and Aging & Technology industry. She specializes in channel partnerships, growth hacking, and non-traditional marketing and social media. She was featured in Forbes for her social media strategies and has been recognized by several industry media outlets, including Connected World Magazine’s 2014 Top Women of M2M, a nomination for the 2012 WEGO Health “Trailblazer”, 2012 Dealerscope’s 40 Under 40, 2012 “Young Turk of CE” by Custom Retailer Magazine, and the 2011 Mary Furlong Flame Award.

 

What is GrandCare?

System Comp HR11-13

Industry pioneer GrandCare Systems provides the most trusted and comprehensive caregiving technology on the market. Since 2005, GrandCare has enabled individuals to remain healthier, happier, and more independent.

GrandCare is a complete communication, cognition, and monitoring technology that is designed to keep individuals safe, healthy, happy, and independent at home. Using a series of wireless sensors that monitor activity (door, temperature, motion, bed, etc.) and telewellness (blood pressure, weight), a care partner can automatically be notified if anything is amiss. Family can connect via two way video chat AND send pictures, messages, emails, videos, and other communications to an easy-to-use touch monitor in the loved one’s home. Loved ones need ZERO technical experience.

 

For more information please visit our website at www.grandcare.com

Going DIGITAL: all your homecare organization needs to know

Esther Taking BP and Skype

Last week GrandCare Systems presented a 35-minute webinar with real case studies and examples proving that you can save money, reduce staff burdens, and secure new revenue streams.

If you are providing in-home care services, you cannot afford to miss this opportunity to learn how caregiving technology can improve your top and bottom lines, make your team more effective, more efficient and enable a larger geographic reach.

 

LISTEN TO THE WEBINAR

 

What was covered in the webinar?

  • The HUGE opportunity
  • What is GrandCare? 1 Stop Caregiver technology
  • Your New and IMPROVED marketplace
  • The truth about PERS and why it isn’t enough
  • Team-based approach
  • The GrandCare HomeCare Advantage
  • Office Staff advantage
  • In-home caregiver advantage
  • Client/Family advantage
  • Competitive Differentiation
  • GrandCare Implementation Story
  • Sally Roger’s story
  • Assured HomeCare’s GrandCare implementation
  • Cost vs. Profit: Return on Investment

Featured Presenter:

Laura Mitchell, VP Business Development, GrandCare Systems

Laura Mitchell, Chief Marketing Officer, GrandCare Systems

Laura is a founding member of GrandCare Systems and was responsible for bringing GrandCares’s product to market in 2006, while aiding in the creation of the “Digital Health” and Aging & Technology industry. She specializes in channel partnerships, growth hacking, and non-traditional marketing and social media. She was featured in Forbes for her social media strategies and has been recognized by several industry media outlets, including Connected World Magazine’s 2014 Top Women of M2M, a nomination for the 2012 WEGO Health “Trailblazer”, 2012 Dealerscope’s 40 Under 40, 2012 “Young Turk of CE” by Custom Retailer Magazine, and the 2011 Mary Furlong Flame Award.

Laura speaks throughout the country at industry events and radio shows on Digital Health, Mitigating Hospital Readmissions Using Technology, Social Media, and Go-to-market Strategies in the Aging Industry. Venues include CES, Digital Health Summit, Mhealth Summit, M-enabling Summit, LeadingAge, AgeTech West, AARP, Connected Health Symposium, and others. She has authored several publications and whitepapers for industry magazines, internet publications, blogs, and books. Laura has consulted for major cable, aging service, and in-home care providers, and has mentored fellow start-up innovators. She was a key organizer in the early days of the EHX and CEDIA Future Home Pavilions, and created the first industry-wide Aging and Technology webinar series in 2008, which flourished for years. Laura was co-founder of the Aging Technology Alliance, an organization encouraging co-ompetition amongst the Aging in Place Technology industry.

Laura is a graduate of the University of Wisconsin in Madison and lives in Wisconsin with her husband, two sons, and two dogs.

 

Interested in reading more about GrandCare?

Visit GrandCare Systems or watch a short Testimonial Video