GrandCare Systems 11-11-10 Webinar
We meet here: http://my.dimdim.com/grandcare
Topic: Mary Furlong Speaks
New Revenue Streams
As aging in place technology companies go to market with products and services it is important to form partnerships with enterprises that have both distribution and trust with the end user. Given the current economic climate and conditions for nonprofits at the national, state, and local level there is a new interest and sense of agility about forming partnerships with companies that have great products, shared values, and are building solutions to endure.
Mary Furlong, Ed.D., MFA’s president and CEO, is a leading authority on the baby boom generation as it moves toward and beyond age 50. She has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years, and her list of clients includes AARP, J & J, Microsoft, First Republic Bank, First STREET, Taheima, and Wellcore. Mary founded MFA in 2003 to help socially-and consumer-conscious companies understand the real needs of this growing market.
In addition, Mary is the Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business.
Mary is the author of the book Turning Silver into Gold: How to Profit in the New Boomer Marketplace, which was published in February 2007 by Financial Times Press. She also co-authored the book Grown-Up’s Guide to Computing, published by Microsoft Press in 1999.