A Grand Idea: HelloAgain Challenge
“Redefining Communications in the Aging Space”
Join us for the Aging & Technology Webinar, Thursday July 19th
Featuring Nina Dunn, Elder Care Public Relations Specialist
2pm ET – 1pm CT – GrandCareSystems.WebEx.com
Dial in at +1-408-600-3600 Access code: 663 366 368
“Redefining Communications in the Aging Space”
Today’s seniors are fundamentally different from generations before them. They have unique needs and desires; they are more active and independent; and they are also technologically savvy. As baby boomers begin reaching retirement age, these traits will become even more apparent.
For companies to communicate with this audience, it will be essential for them to realign their perspective — seniors no longer see themselves as rocking chair-bound grandparents, and neither should you.
Consider this webinar as public relations 101 for the 50+ market.
Senior Care Products Magazine – someone to watch over me
An article written by Laura Mitchell and Gaytha Traynor, both founding members of GrandCare Systems, on Aging-in-Place Technologies has been featured in Senior Care Products’ Summer 2012 Publication. This article covers opportunities within the digital health and home monitoring industries for HME providers.
Three steps are highlighted in this article to aid providers in being successful within the new aging services market: Research the market, Study the technology and Follow the money.
Aging-in-Place Technology
The digital health and home monitoring industry offers new opportunities for HME providers.
“It is a well-known fact that most seniors wish to remain independent at home for as long as possible. A 2007 “Aging in Place in America” research study commissioned by Clarity and The EAR Foundation reported that senior citizens fear nursing homes more than death. According to the American Association of Retired Persons (AARP), 90 percent of Baby Boomers indicated they want to age at home. This trend is timely, because as the aging population explodes Americans are realizing there won’t be enough care facilities or professional staff to fully support their numbers—not without some technological assistance.”
Take a look at the entire article at http://www.homecaremag.com
As Seen On
