Join us for the Aging & Technology Webinar, Thursday July 19th
Featuring Nina Dunn, Elder Care Public Relations Specialist
2pm ET – 1pm CT – GrandCareSystems.WebEx.com
Dial in at +1-408-600-3600 Access code: 663 366 368
“Redefining Communications in the Aging Space”
Today’s seniors are fundamentally different from generations before them. They have unique needs and desires; they are more active and independent; and they are also technologically savvy. As baby boomers begin reaching retirement age, these traits will become even more apparent.
For companies to communicate with this audience, it will be essential for them to realign their perspective — seniors no longer see themselves as rocking chair-bound grandparents, and neither should you.
Consider this webinar as public relations 101 for the 50+ market.
Nina Dunn is a health and elder care public relations specialist at Spector & Associates. She aspires to change the public’s perception about aging and to help companies understand the unique needs of the older adult market. Nina is a recognized authority on industry trends, contributing regularly to Ragan’s Health Care Communications News, CARING Magazine, Case in Point and McKnight’s Long-Term Care. She also heads communications for Aging2.0, a New York-based organization that accelerates innovation for the 50+ market.