Tag Archive for: Aging Tsunami

GrandCare at Moraine Park Technical College

GrandCare’s founding member and VP of Business Development, Laura Mitchell, gave a talk for nursing students at Moraine Park Technical College. The subject of her presentation was “Disruptive Technologies in Aging and Healthcare.” Both GrandCare and Moraine Park are located in West Bend, a city of 30,000 people in Southeastern Wisconsin.

Laura discussed the disruptive demographic of the “aging tsunami,” caused by baby boomers reaching retirement age, exacerbated by the rising cost of health care. That’s where technologies like GrandCare can help, by facilitating remote patient monitoring, providing secure video chat and medication management.

It was the last day of the nursing students’ first semester of study at Moraine Park Tech. “It’s encouraging how receptive and inspired these future clinical providers were with the presence of telehealth and telemedicine technologies,” Laura said. “Especially considering that technology will play a large role in the delivery of personalized, predictive and proactive care.”

These young, engaged students are a new generation of clinical caregivers. They aren’t afraid of technology. They expect it. Their older counterparts can often seem more cautious and less accepting of advanced technologies. When shown GrandCare, the Moraine Park Tech students immediately began to get excited and brainstorm implementation strategies.

Laura, who speaks all over the country on connected health, digital caregiving and aging, doesn’t usually get the luxury of working with organizations in her own back yard. “I love that we’re engaging local people and local organizations,” she said. “Innovation doesn’t need to happen only in Silicon Valley. We can obviously benefit greatly from technology interventions, especially here in the Midwest.”

12-2-10 GrandCare Webinar Topic: The Silver Tsunami: How Your Company Can Benefit

Thursday, December 2: Susan Ayers Walker speaks on the Silver Tsunami and how your company can benefit!

Join us TODAY at 2pm EST: http://my.dimdim.com/grandcare
Optional Dial In listed on the webinar

This call is sponsored by Dr. Marion.

Boomers and their parents continue to be the most powerful consumers in the marketplace, despite an increasingly challenging economy. In the United States alone, there are more than 108 million people over age 45 – a group with more than $2.5 trillion in annual spending power. The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030. Your company cannot afford to miss this market opportunity.

Susan Ayers Walker is a leading edge boomer and a freelance journalist reporting on the intersection of technology and aging. Her articles have appeared in AARP the Magazine, AARP.Org, ACM’s Interactions, EETimes, MIT Insider, Caring.com., American Society on Aging Newsletter and other industry journals. She is a nationally known speaker on technology for aging-in-place and caregiving. She has appeared on NBC, and CBS, and participated in a variety of radio talk shows. She is a founding member of AgeTek and the AgeTek Chair of Standards and Innovation. Susan received her BSEE in electrical engineering from Northeastern University and her Masters in Computer Science from Rutgers.