Tag Archive for: Best Buy

GrandCare is sponsoring the 9th Annual What’s Next Boomer Business Summit – next month!

This year’s Summit theme is What’s Next: The New Normal. It will showcase the groundswell in social media, the surge in the services economy and the rise of the independent sector.

2012 What’s Next Boomer Business Summit
Wednesday, March 28, 2012 | 8:00 am – 6:00 pm
Marriott Wardman Park, Washington, DC

Besides fantastic networking, the educational sessions provided at What’s Next Boomer Summit are top notch. Featuring speakers from companies such as the National Alliance for Caregiving, Forbes Magazine, AARP, United Health Group, GrandCare Systems, CNN, Best Buy, Google, Best Buy, etc.  See the full educational agenda here
GrandCare is sponsoring the What’s Next Boomer Summit next month in Washington, DC. It’s not too late to register to attend, exhibit or sponsor this event.  Touted as one of the best networking events of the year, this conference is not to be missed.  The event is sponsored by AARP as well as United Health Group, Continuum Crew, Caring.com, General Mills, MetLife, etc.  See a full listing of sponsors here

 

What’s Next Boomer Summit Flyer

 

There are great opportunities to exhibit your technology at this conference…For additional exhibit information and pricing, please contact:

Jo Anne Morrison
joannefmorrison@aol.com

Boomers and seniors are facing the daunting reality of the downshift in the prospects of the US economy. They face smaller returns on savings, pensions in doubt and underfunded, unanticipated caregiving costs that last decades, not years, combined with an increasing financial responsibility for adult children, grandchildren, and extended families. This is causing a shift in how they plan, spend, learn, and save. Discover the brands that are rising to the occasion to serve their needs. Discover how they are using online tools to manage money and evaluate credit and other banking options. Learn where they are shopping online and offline and discover how marketers are reaching them and learn what consumer protection groups are putting in place to protect them from fraud. Also, learn about the growth of emerging markets and the global aging landscape.

For more information visit: boomersummit.com

GrandCare’s VP Marketing, Laura Mitchell, Selected to speak on “Go To Market Strategies” at Silicon Valley Boomer Venture Summit June 15th

For the Eighth consecutive year, Mary Furlong & Associates, in collaboration with Santa Clara University, Leavey School of Business , will produce a premier event for individuals and organizations in business to serve the 50+ market. At the 2011 Silicon Valley Boomer Venture Summit and Business Plan Competition entrepreneurs, the venture community and business leaders in the field of those who meet the needs and wants of the 50+ population, will come together to discuss business ideas uniquely focused on the 50+ market.  The Summit will identify the most talented and innovative and emergent entrepreneurs in the industry who will showcase products and discuss trends and services that will be industry leading and influence the return on marketing investments of the future.

This Conference will provide a forum for:

  • New directions in Designing Technology for ALL
  • The latest strategy from venture capitalists investing in design and technology for all
  • Distribution models for reaching and serving the boomer, senior and caregiving marketplace
  • Private / public partnerships strategies that have worked in launching brands and building revenue in the non profit sector
  • Go to market strategies for entrepreneurs
  • Networking with key players investing in the 50-plus and social media markets
Watch Steve Jurvetson, managing director of early-stage venture capital firm Draper Fisher Jurvetson, explain why he attends the Boomer Venture Summit:
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=ZnkTizspI2k]

SV Boomer SPEAKERS

Lori Bitter - President, Continuum Crew
R. Scott Collins - President and CEO, Linkage
Andy Donner - Director, Physic Ventures
Hartmut Esslinger - Founder, Frog Design
Joanne Handy - CEO, Aging Services of California
Jody Holtzman - Senior Vice President, Thought Leadership, AARP
Kurt Hulander - Platform Leader, Health Solutions, Best Buy
Bill Johnston - Director of Global Community, Dell
Stephen Johnston - Founder & CEO, Fordcastle LLC
Nancy Kamei - Sector Director, Intel Capital
Jeff Makowka - Senior Strategic Advisor, Thought Leadership, AARP
Laura Mitchell - VP Marketing, GrandCare Systems
Alexandra Morehouse - Former Chief Marketing Officer, AAA
Peter Radsliff - CEO, Presto Services
Peter Ziebelman - Partner, Palo Alto Venture Partners

Laura Mitchell will be speaking on: Optimal Go to Market Strategies  

 With the aging of baby boomers and beyond, companies are going direct to consumers to sell products in healthcare. Learn what the aging of the baby boomers and beyond companies are using new and innovative strategies as they go to market. Learn about group purchasing as a distribution channel and discover how large health care organizations are forming partnerships as they go to market. . Discover how mobile, online, and print are used to reach customers. Discover what other service based businesses also serve the baby boomer and senior market. Entering and succeeding is not easy: our hand-picked industry leaders and experts will share their go-to-market wisdom and advice.

8:00 – 8:45 am

Lucas Hall, Classroom 3, Santa Clara University

See the entire June 15th Conference Agenda <a href = “http://www.scuboomerventure.com/agenda.html“> here </a>

 

Calling all Aging Start-Ups!!! Business Plan Competition!

BUSINESS PLAN COMPETITION CRITERIA & RULES

Do you have a business plan or startup venture that shows significant business potential for the burgeoning baby boomer market, which represents more than $2 trillion in spending power? We invite you to enter your business plan for the 2010 Silicon Valley Boomer Business Plan Competition. From early-stage ventures in medicine to media, fashion to financial services and beyond, the 2011 Boomer Business Plan Competition aims to generate the best ideas from the best universities and tap into the business expertise and creativity of entrepreneurs around the globe.

Based on the feedback received from some participants, we are announcing slight changes in the competition format and dates. We have consolidated Round 1 and Round 2 of the business-plan competition. For the combined round, we will accept up to a 20-page business-plan (page-count includes the executive summary and financials) until May 12, 5 PM PDT.

We would love to know the people behind these business-plans, so we would prefer (not required) if you could submit a short (up to 2 minutes) video. (You can email the video, or upload a You Tube clip).

Guidelines

  1. You are welcome to submit a 2-minute video or a You Tube clip (turn the settings to private) which includes:
    1. Entrepreneur name
    2. University affiliation (if any)
    3. Elevator pitch, including statement on why this product fits boomer market
  2. A 20-page business plan, which includes the financials and executive summary. We will accept your entries till May 12 at 5 PDT. Please email your plans to svboomerventure@gmail.com.

Read more

Pre-CES Workshop & AgeTek Annual Meeting January 5th, GrandCare Speaks!

Silvers Summit Pre-CES Workshop and AgeTek Annual meeting Information
Sponsored by Silvers Summit, AgeTek, AARP & Best Buy

Date: January 5, 2011
Location: Mirage Hotel and Casino
Room: Montego A
Address: 3400 Las Vegas Blvd. South, Las Vegas, NV

Workshop 1:00pm – 5:00pm (GrandCare’s Laura Mitchell speaks on the HOW-TO of Social Networking)
(Light Lunch will be available for registered attendees starting at 12:30pm)

AgeTek Networking Reception: 5:00 – 6:00 Montego F
AgeTek Annual Meeting: 6:30 – 8:00pm Montego A

Silvers Summit and AgeTek Combine Expertise;
Hosts Workshop on the Coming Silver Tsunami
World’s leading aging-focused technology consortium and conference educates companies of the value of creating products and services for today’s aging society
Silvers Summit @ CES will celebrate the one-year anniversary of The Aging Technology Alliance (AgeTek), a non-profit organization that promotes the awareness, benefits and value of products and services for our aging society, by hosting an educational pre-CES workshop. The Silvers Summit – AgeTek half-day education program will bring together unique industry expertise to show companies how to position products for boomers and their aging parents with take-always on how to reach this powerful and influential market through today’s social and mobile channels.
The fast-paced half day workshop, on the day before CES opens, will address a handful of unique market issues faced by companies intent on providing quality-of-life solutions for the older adult, but trying to reach the attention of caregivers and families who purchase or recommend these products.
Attendees will learn what works and what doesn’t, in branding and social messaging, how to get the attention of retail and advertisers who prefer a younger demographic, and explore the many facets of finding the right strategic partners in this industry, including:
 Finding partner solutions that work.
 Leveraging the retail, catalog and VAR channels to maximize presence and sales.
 Knowing how to navigate institutional vs. private channels
 Creating a compelling web experience.
 Using social media to target your key audience.
 Examine how today’s leading retail stores think about older customers.
 Understanding your audience – who makes the purchase decisions and how to market to that consumer (i.e. talking to caregivers vs. care recipients).

It’s not too late to sign up – – ONLY $99 for AgeTek Members, $149 for regular attendees
Questions? contact Susan Ayers Walker at summitinfo@silverssummit.com or call 650-854-1146 (Pacific).