Introduction
The following page outlines the vision, mission and name
that was developed by the Ad Hoc Board of Directors for
the special industry group that formed at CES 2010.
Although this vision, mission and name have been voted into
place by the board, we wanted to publish this to the broader
group of companies that would ostensibly fall into the category
of voting members for a comment period.
The ad hoc board will take any comments under advisement
and consider them for inclusion or revision. The board will
then vote again for final adoption.
The final vision, mission and name will be unveiled at a
group meeting in Chicago at the What’s Next Boomer
Summit on March 18.
So, without further ado, please turn the page…
— Peter Radsliff, ad hoc board chairman
March 3, 2010
A note about the ad hoc board of directors:
The ad hoc board of directors were nominated and elected by 13 participants
representing 10 companies on a conference call 1/27/10 (meeting minutes
available at http://bit.ly/dmNctq). The elected ad hoc board of directors are:
Peter Radsliff, ad hoc board chairman (Presto Services) peter.radsliff@presto.com
Jill Gilbert, treasurer
Michele Ahlman, secretary (ClearSounds)
Bud Myers, director (firstSTREET)
Madeline Pantalone, director (Jitterbug)
Laura Mitchell, director (GrandCare Systems)
Page2
Our Vision:
We promote the awareness, benefits and value of products and services for our
aging society while directly benefiting our members by evolving into the
world’s leading aging-focused technology consortium.
Our Mission:
Purpose:
1. To promote the awareness, benefits and value of member products and services
2. To assist in the advancement of member companies and individual members
Methods:
3. By facilitating innovation through professional development, education and standardization
of products and services
4. By creating a vital and expanding aging technology community
Beliefs:
5. That by encouraging cooperation between members the aging technology industry will
advance as a whole
6. That by pursuing development of “best practices” and a program of continual improvement,
members will be more successful
Our Name:
Aging Technology Alliance
www.agetek.org
Aging “Aging” because this term is unambiguous in its meaning and somewhat neutral in its
identification. “Silver” is somewhat ambiguous in its reference when used outside of our
industry. “Elder” is seen as a pejorative term and one that resists self-identification. Like it
or not, we are all aging, and this group believes that the aging experience can be improved
through the application of technology.
Technology “Technology” because the products and services we develop, sell, install and operate have
to do with different applications of technology.
Alliance “Alliance” because it means “a merging of efforts or interests by persons, families, states,
or organizations.” For our products and services to have a positive effect on society and
our businesses, many disparate groups need to be involved; such as developers, installers,
marketers, caregivers, family members and users. Without an alliance of these different
groups, the technology will not reach the user
For more information, please contact Peter Radsliffe from Presto: peter.radsliff@presto.com
AgeTek.org is not live yet, in the meantime, visit: http://smartsilvers.com/sig/
THANKS!
Laura Mitchell
ViceChair
AgeTek Alliance
www.agetek.org (live soon!!)
1st meeting: Thursday March 18th, 2010 430 – 6pm Hong Kong Room, Hyatt – Chicago. During ASA Conference
