Tag Archive for: Continuum Crew

Why you should attend the Silicon Valley Boomer Venture Summit

The Silicon Valley Boomer Venture Summit & Business Plan Competition is for entrepreneurs & venture capitalists who serve the baby boomer market. June 15/2011

This year, GrandCare’s VP of Marketing (Laura Mitchell) will be attending as a judge for the event.

This is another of Mary Furlong’s events and NOT TO BE MISSED!  Just finished attending the “What’s Next Boomer Summit” last week in San Francisco!  It was not only incredibly well organized, but fantastic speakers, panels and great networking!  Sponsored by AARP, United Health Group, Continuum Crew, Southwest Airlines, First Street, Caring.com and First Republic Bank.


Meet the venture capitalists and corporate venture capitalists who can fund your boomer/senior caregiving venture

  1. Learn how to accelerate sales in your boomer/senior caregiving venture
  2. Discover how to meet the caregiver customer online and through workforce channels
  3. Learn how to reach the boomer, senior and caregiver through print, online media and partnerships
  4. Discover the latest research about the 78 million-strong boomer market
  5. Meet the angels who fund early-stage ventures
  6. Gain the latest insights how corporations are using cause related marketing to serve the needs of boomers, seniors and caregivers
  7. Find out how to accelerate your AARP partnership; discover their latest market research
  8. Secure the funding base of your nonprofit organization by developing partnerships that work
  9. Network, network, network!

hosted by 

Register to attend: http://scuboomerventure.eventbrite.com/


June 14-15, 2011
Santa Clara University, Santa Clara, CA


Network with the leading venture capitalists, entrepreneurs, researchers, analysts and marketers addressing the needs of the 50+ demographic as well as key members of the media who report on aging, health, finance, technology and care giving.
Hear about the latest trends in the field of aging from key strategic partners in the non-profit sector.
Discover the latest in mobile and digital advertising trends; the newest distribution channels in the start-up world; and the tips and tricks that will help you grow your business.

Thursday GrandCare Webinar: Lori Bitter speaks on Downturned Markets and Upturned Ideals

WHEN: Thursday February 3rd, 2pm EDT (1p CT).
WHERE: http://my.dimdim.com/grandcare
WHAT: Lori Bitter speaks on Downturned Markets & Upset Ideals

Topic Description:
This webinar will explain how the economic fallout has affected boomer and senior values and how you can stay relevant to this changed consumer. Learn how to reach the new mature consumer as Lori Bitter, President of Continuum Crew profiles them, describing their anxieties and shifting values. Use this information to improve your organization’s marketing strategy by understanding the trends and differences in Boomer and Senior consumer sentiment and uncover the messaging framework needed to engage this changed consumer to increase your prospect base.

About Lori Bitter:
Lori Bitter is President of Continuum Crew, an integrated communications firm focused on engaging mature consumers, which she launched following the closure of JWT BOOM, the nation’s leading mature market advertising and marketing company. Lori has more than 30 years of advertising, public relations and strategic planning experience and is the author of numerous white papers on topics relevant to the senior and Boomer population.

Webinar Objectives
1. Learn how to reach the new mature consumer
2. Improve your organization’s marketing strategy
3. Understand the trends and differences in the Boomer and Senior consumer

Upcoming Events:

NAPGCM- – May 12-15, 2011 | Sheraton New Orleans Hotel | New Orleans, LA
AgeTek Discounts apply: http://www.caremanager.org/calendar.cfm

CES, Digital Health & Silvers Summit

I received a message today from Boomer Authority and wanted to share this – GrandCare will be exhibiting in the Aging Technology Alliance Booth (AgeTek Pavilion) at CES!!! Charlie Hillman & Laura Mitchell from GrandCare Systems will also be speaking during the Digital Health and Silvers Summit. Hope to see you all there!

WEBINAR ── “Emerging Trends in Technology for an Aging Population: An Advance Look at the Silvers Summit and Digital Health Summit” | Organized by: International Mature Marketing Network and Boomer Authority™ Association

Moderated by Lori Bitter, President, Continuum Crew, join industry Thought Leaders Susan Ayers Walker, Silvers Summit and Jill Gilbert, Digital Health Summit ── who are on technologies cutting edge ── and hear them share their views on the latest trends in technology for an aging population. Find details here. Register here.

Date: October 26, 2010 | Time: 1:00 PM (CDT)

Silvers Summit and Exhibition (January 6-9, 2011 at Las Vegas NV) ── “The digital life of this generation changes the rules about how we age” is the theme of the 2011 Silvers Summit, which is held in conjunction with the Consumer Electronics Show. The Silvers Summit will showcase the products and services that keep boomers engaged, entertained and connected. Silvers Summit will assemble companies, distributors, journalists, research firms, think tanks, to demonstrate the products and services that will help mature consumers maintain their high quality of life. The Conference takes place on Jan 8, 2011. Contact: Susan Ayers Walker at walker@smartsilvers.com.

Digital Health Summit and Exhibition (January 6-9, 2011 at Las Vegas) ── The Digital Health Summit is an important new conference and exhibition at the 2011 International Consumer Electronics Show. The Summit focuses on the emerging market of consumer-based digital health and wellness devices, related applications and services – – with a special focus on technologies for an aging population! Contact: Jill Gilbert jill.gilbert@me.com.

Visit Boomer Authority™ at: http://boomerauthority.ning.com/?xg_source=msg_mes_network

Insight on how the Mature Consumer makes technology purchasing decisions

Join our weekly INDUSTRY aging & technology networking forum!

where: http://my.dimdim.com/grandcare

(optional dial listed on webinar)

when: 2pm EDT (11am PDT)

TOPIC: Lori Bitter, Continuum Care Crew, Learn the misconception about how mature couples make their purchase decisions and why it is all about functionality, not features, that lead to adoption and a consumer devoted to your product.

Sponsored by Celery
Celery’s computerless email system keeps families connected… and keeps you, the installer/integrator, just as close as we help you enter the expanding, high profit senior market. http://www.mycelery.com
Co-sponsors: Home Controls & AARP Orlando @50+

New research gives insight on how the mature consumer makes decisions on personal tech, consumer electronics and gadgets/devices purchases. What does this mean for the tech marketer targeting the mature consumer? Learn which half of your consumers is most loyal, and how can you better appeal to them. Learn the misconception about how mature couples make their purchase decisions and why it is all about functionality, not features, that lead to adoption and a consumer devoted to your product.