Tag Archive for: weekly aging technology call

11-18-10 Thursday Webinar: Home Technology Integrators: Understanding the Channel

GrandCare Systems 11-18-10 Webinar
We meet here: http://my.dimdim.com/grandcare
on Thursday November 18th, 2pm EDT (1p CT).

Topic: Julie Jacobson from CE Pro speaks
Home Technology Integrators: Understanding the Channel

More than 15,000 companies in the U.S. install integrated technologies for the home, offering customized audio, video and automation solutions for a wide variety of clientele – music lovers, movie mavens, the security and energy conscious, busy families, home-office workers, frequent travelers and now more than ever seniors who are aging in place.

These CE (custom electronics) Pros can be great allies in bringing technology into the lives of the elderly, their caretakers and their loved ones. In fact, no other class of professional can serve the unique needs of the aging population with technology for home security, personal safety, communications, entertainment, comfort and convenience. How can technology vendors work with CE Pros? This brief session will provide an overview of the channel, including the size of the market, the characteristics of CE Pro companies, distribution channels, purchasing habits, perceptions of home health technology, and what it will take to make them successful in the seniors market.

Our Speaker:
Julie Jacobson co-founded EH Publishing in 1994, and since then has been an editor for the consumer magazine Electronic House and the trade publication CE Pro. Both publications cover integrated home technologies including automation, audio, video, security, energy management, telecommunications and lighting controls. The daughter of a gerontologist, Julie has been covering technology for seniors and the disabled since the early days of EH. She lives in Stillwater, MN. Contact: juliejacobson@comcast.net, @juliejacobson on Twitter.

11-11-10 GC Webinar: Mary Furlong Speaks – new revenue streams

GrandCare Systems 11-11-10 Webinar
We meet here: http://my.dimdim.com/grandcare
Topic: Mary Furlong Speaks
New Revenue Streams
As aging in place technology companies go to market with products and services it is important to form partnerships with enterprises that have both distribution and trust with the end user. Given the current economic climate and conditions for nonprofits at the national, state, and local level there is a new interest and sense of agility about forming partnerships with companies that have great products, shared values, and are building solutions to endure.

Mary Furlong, Ed.D., MFA’s president and CEO, is a leading authority on the baby boom generation as it moves toward and beyond age 50. She has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years, and her list of clients includes AARP, J & J, Microsoft, First Republic Bank, First STREET, Taheima, and Wellcore. Mary founded MFA in 2003 to help socially-and consumer-conscious companies understand the real needs of this growing market.

In addition, Mary is the Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business.

Mary is the author of the book Turning Silver into Gold: How to Profit in the New Boomer Marketplace, which was published in February 2007 by Financial Times Press. She also co-authored the book Grown-Up’s Guide to Computing, published by Microsoft Press in 1999.