JOIN RIGHT NOW! WKLY GC AGING/TECH CALL
JOIN RIGHT NOW! WKLY GC AGING/TECH CALL – learn about the value prop of technology – Ken Kerr speaks. http://wp.me/pyOLA-8u
JOIN RIGHT NOW! WKLY GC AGING/TECH CALL – learn about the value prop of technology – Ken Kerr speaks. http://wp.me/pyOLA-8u
Thanks to NAHB & CEDIA for allowing me to speak on the webinar: Home Health Technology: A $20 Billion Industry”. We had 150 signed up, an amazing amount of interest! Thanks to all who attended!
Below are some questions I received after the webinar – I wanted to share with everyone!
1. Are there any systems on the market that identify through some sort of floor sweep that someone has fallen. Sometimes clients are not able to push the button. There are some “smart floor” applications that are out there. These can be costly solutions. Sometimes motion detection can pick up things like this. For example, excessive motion on the foot of the stairs, got up during the night & didn’t return to bed within a given parameter. There are all sorts of ways that we might know if something is “amiss”
2. I own MJW Home Modifications for Boomers & Beyond which modifies homes to allow clients to remain in their homes independently and safely and I want to add assistive technology to my offers. Who do I contact for more info at GrandCare Systems? Contact info@grandcare.com or call 262-338-6147 and we can absolutely have someone get in touch with you about becoming a reseller or pair you together with an existing dealer/integrator!
3. How do you become a dealer?/em> Contact info@grandcare.com or call 262-338-6147. Dealer process is different for some of the other technologies. To become a GrandCare dealer, dealers must attend training, sign the dealer documents & purchase their 1st demonstration system. GCHQ will be hosting a dealer training at CEDIA on Tues Sept 21, 2010 from 930a – 5p. Contact us for more info!
4. Do you have any advice about how to discuss the term monitoring and big brother watching? Remote monitoring & smart systems in general have wireless motion/temp/door sensors that can assess the overall activity in the home. It is as intrusive as a security system. It simply alerts a family member or caregiver if something is amiss. Senior/Loved One compliance is very important and we recommend that they absolutely understand that this is an enabling technology that can help them to remain independent, while giving their children “peace of mind” knowing they are safe, happy & healthy at home. GrandCare has a LARGE socialization/cognition/communication component that really helps us to overcome this. With GrandCare, grandma gets to video chat & receive incoming communications…if the family is involved, this featured OVERRIDES all else…
5. Sounds like most of the info is in the east or mid states, is there info in the west? I am not sure I understand what kind of information you are referring to. We have dealers throughout the entire United States, Canada and Australia. All sorts of organizations are doing this kind of technology – really everywhere. The technology that I showed in the presentation ranged from Europe to the East coast, midwest with products also on the west coast being shown.
6. Have you seen any web sites or web services that are bringing this all together? AgeTek Alliance (www.agetek.org), CAST – center for aging services technology, we try to help our GrandCare dealers by providing educational opportunities on how to partner with other organizations & provide a suite of products. We have weekly aging/tech conference call webinars open to everyone in the industry, we also host a monthly webinar for our GC dealers on marketing/sales, tech questions, etc – and have a dealer chat room and forum for dealers to communicate, cooperate, share information, ask questions, and access our documents/ppts/pics, etc
7. What are the franchise opportunities for the products? Many offer dealer programs. Those you will see at CEDIA have dealer opportunities available. Some have sales reps. Contact the specific company to find out details
8. What is the best way to jump start an AIP business and come up with prospects to talk to about systems for their loved ones? Make sure whichever program you join, they offer adequate training and materials. I know that some of our distributors offer a full range of “getting started” materials such as website options, sales/marketing & getting started training.
9. How can we demo your products?
What’s the best way for HH care companies and ESC’s to work together… so both can profit? What have you found to work the best? Contact the companies you are interested in and see if you can see a demonstration. Many have recorded demonstrations you can watch – or attend CEDIA to see them LIVE in action, touch them, try them, ask questions. If you come on to our weekly aging technology industry call – you can ask questions on the public chat, network and learn more about the industry. Much of this is also covered in your training program.
10. When providing a system, what should we say is a basic or approximate cost? This really ranges on what you are selling. If you are selling a Personal Emergency Response System, that’s going to be a much lowered cost, vs a fully featured Smart Home/Communication/Tele-wellness System. Some systems have a high upfront cost and lowered monthly cost, some go for a lower upfront cost and higher monthly, some are offered with rental/leasing programs.
11. When you provide this presentation get a copy of the list of manufacturers and products–pictures were displayed but no mention of the products. Many of the products that are shown on the ppt were mentioned, but I did mention a few too that did not have a picture shown. If there’s anything specific you are looking for, just contact me: laura@grandcare.com and I am happy to get you the information!
Every Thursday at 2p ET (1p CT), GrandCare Systems hosts an aging & technology industry call.
This Thursday, 9-2-10
TOPIC: Technology & Aging: The Value Proposition – Ken Kerr, President of Home Controls speaks
Learn about this quickly growing market and how existing technology providers can most effectively harness the growth potential in today’s market.
Join us: http://my.dimdim.com/grandcare
Optional Dial In listed on the webinar
8-19-10 Call sponsored by Home Controls.
Ken Kerr is a successful entrepreneur and small business owner for over 25 years. Since 1995 he has been closely involved in the home automation and networking industry, holding leadership positions on the industry trade association Board of Directors and earning numerous prestigious awards.
Ken is the President of Home Controls Inc, a national distribution company based in San Diego, and co-founder of the Residential Integrator School (RIS). As such, he has worked closely with hundreds of integrators throughout the country, as well as nearly two hundred of the industry’s most popular manufacturers. For the past 14 years Ken has advised many dealers in their quest for growth.
http://www.seniorsnews.net/emailstory/STS/4470/8737
GrandCare Builds Emotional Elements Into High-Tech Caregiving
This was the easy part: Creating a system that monitors, communicates, updates, assists and notifies a homecare client’s status — wirelessly — and is operated by people without significant technological experience. The system can do everything from report blood pressure and indoor temperature to sending photographs and medication reminders to coordinating schedules with family members and printing out graphs for doctor visits.
The hard part is marketing it.
Laura Mitchell, the director of business relations of GrandCare Systems in West Bend, WI, tells Selling to Seniors that “as with any technology or any service, you really are marketing to two different demographics: you’ve got the boomers who are most likely making the [purchasing] decision and you’ve got the senior who might be paying for it. Really you have a ‘triple sale’ going on: selling to one demographic then the other and then get them together on how this is going to work.”
GrandCare uses a combination of remote environmental sensing, passive physiological sensing, artificial intelligence and networking technologies to provide caregivers the ability to remotely and passively monitor a client or loved one without compromising dignity or privacy. It’s an impressive use of modern technology, and its touch panel controls are designed to be used by those with little experience using a computer, or even by those with memory issues.
Caregivers log into the system via Internet from anywhere in the world and can see, for example, if the client has lost weight in the last few days or if they’ve been to bed lately. They can also send images and messages to the client via the television. The variations of monitoring are nearly endless.
A Coming ‘Tsunami’ in Home Care Technology
It sounds like the ultimate “smart house.”
“But we’ve taken it one step further and really focused on the mental and spiritual and familial activity in their well being,” says Mitchell. “Not only should they keep their minds active but we also think it’s important to stay in touch with family members wherever they are. Email, Facebook, Skype — we enable the seniors to use all this technology without having to know anything about it.”
The system is entirely customizable and can be scaled up or down, and prices range accordingly. Local dealers perform care assessment and installation, and Mitchell says costs are about $15 to $25 a day. The average cost of skilled nursing, she points out, is $200 a day, and 24-hour in-home care can get up to $600 a day.
Since the product’s launch at the end of 2006, GrandCare has promoted the system using “a lot of guerilla marketing,” Mitchell says. “A lot of social networking, a lot of trade shows and press releases, presentations at places we think adult children may be at. We don’t do a whole of paid advertising.”
Meanwhile, Mitchell networks with others in the field and is a founding board member of the Aging Technology Alliance, a consortium of home tech companies. For the last two years she has hosted a weekly aging and technology webinar featuring others from the industry.
“The idea is the aging tsunami will float all the boats, so let’s work together,” she says.
Info: Professional caregivers and private homes can contact GrandCare at https://www.grandcare.com/page/contact_us. Laura Mitchell addresses the NAHB’s Home Technology Alliance and CEDIA in a free Webinar on Wednesday, Sept. 1 at 3 p.m. EDT; see www1.gotomeeting.com/register/940457584 for registration information. The Aging Technology Alliance can be found at http://web.me.com/pradsliff/Aging_Technology_Alliance/Home.html. A list of upcoming Webinars hosted by Mitchell is at http://grandcare.wordpress.com/2009/10/21/upcoming-aging-tech-webinar-topics-mark-your-calendar.
http://www.seniorsnews.net/emailstory/STS/4470/8737
Selling to Seniors is an independent news service. For more information on our senior service products, go to www.CDPublications.com or call 301-588-6380 or email subscriptions@cdpublications.com. Subscription rates begin at $297per year. Sharp discounts are available for multi-year and multi-user subscriptions. Unauthorized reproduction and/or providing access to unauthorized users are violations of federal copyright law.
Every Thursday at 2p ET (1p CT), GrandCare Systems hosts an aging & technology industry call.
This Thursday, 8-26-10
TOPIC: Peter Radsliff, CEO of Presto speaks on Bridging the Digital Divide. How social media will change aging in place.
Join us: http://my.dimdim.com/grandcare
Optional Dial In listed on the webinar
8-19-10 Call sponsored by Presto!. Co-sponsored by Home Controls.
Peter is CEO of Presto Services Inc., the leading provider of computerless email solutions to the home health technology market. Previously, he led marketing and product development efforts at CE leaders Seagate and Monster Cable, developing hundreds of new connectivity, power and digital storage products. Peter is board chairman of an elder technologies industry group, teaches a graduate design course at San Francisco State University, and lives with his wife and three kids in California’s Silicon Valley.
System keeps seniors connected, monitored with wireless sensors
GrandCare connects
computer reluctant seniors
By george white
There is a reluctance to join the computer
age among many seniors, leaving
family and friends feeling unconnected
as their loved ones age and struggle to
remain independent.
Aging responsibly, with the help of
new technology, is the goal of Grand-
Care Systems, which provides not only
a user-friendly computer access but also
a variety of wireless sensors to report
wellness and activity.
“Essentially our thoughts are that,
with all the technology we have, no
one should live without safety and we
have ways to keep them connected,
even if they live in a facility,’’ said
GrandCare director of Business
relations Laura Mitchell.
A simple touch screen menu allows
access to family videos and photos, as
well as email, and also offers activities
for fun and to remain mentally fit. Family
members can send communications
and reminders for appointments directly
to the touch screen that requires no
technical expertise.
Authorized family members and
caregivers can access reports from
wireless sensors including scales, thermometers,
blood pressure and blood
sugar monitors. There is even a motion
detector that can tell if medications have
been taken on time.
“Caregivers can log into the Website
and get this information and also set up
parameters to be notified if there shows
a problem,’’ Mitchell said.
Information can be sent by a
dedicated channel on television or to
computers via a secure link on the
Internet, she said.
“This is a dedicated system to keep
your loved ones independent and safe
through wireless sensors in the home
and it can be customized for the
individual,’’ she said.
The GrandCare system came on the
market in 2006.
For more information, visit the Web
site www.GrandCare.com
To view the full article click here
Every Thursday at 2p ET (1p CT), GrandCare Systems hosts an aging & technology industry call.
This Thursday, 8-19-10
TOPIC: Laurie Orlov, Aging in Place Technology Watch speaks on Caregiving Technology — What’s New?
Join us: http://my.dimdim.com/grandcare
Optional Dial In listed on the webinar
8-19-10 Call sponsored by Added Care Services. Co-sponsored by Celery & Home Controls.
Laurie M. Orlov, a tech industry veteran, writer, speaker and elder care advocate, is the founder of Aging in Place Technology Watch, a market research firm that provides thought leadership, analysis and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice. In addition to her technology background and years as a technology industry analyst, Laurie served as a volunteer long-term care ombudsman and is certified in Geriatric Care Management from the University of Florida and the author of When Your Parents Need Elder Care.
National Association of Home Builders – hear Laura Mitchell of GrandCare speak!
“Home Health Technology: A $20 Billion Industry”
Wednesday, September 1, 2010
3:00 p.m. – 4:00 p.m. (EDT)
NAHB’s Home Technology Alliance and CEDIA Host Free Webinar on Home Health Care Technology
Take part in this informative program and learn how to benefit from this growing home health care technology market opportunity by incorporating these trends into their service offerings.
According to Aging in Place Technology Watch’s Laurie Orlov, the aging and technology industry will reach $20 billion by 2020. People have a strong desire to remain independent and at home. This program, featuring Laura Mitchell, Business Relationship Specialist at GrandCare Systems, will provide insight about the aging and technology market, and the myriad products such as smart home, tele-health, brain fitness, and fall detection technologies. This program is open and free of charge to all NAHB and CEDIA members. Click here for registration information.
EVERY THURSDAY at 2p EDT, the Aging/Technology Industry Virtually Convenes…
8-12-10 TOPIC:The Circle of Life
Mark Stowers, franchise owner of LaCrosse Comfort Keepers, discusses the circle of life & why home-based care providers and technology have synergy
Thursday Aug 12, 2010
TIME: 2pm EDT (11am PDT)
URL: http://my.dimdim.com/grandcare
This call is sponsored by Ho’okele Health Navigators: Enabling you to make informed decisions about your health
To sign up as a call sponsor: info@grandcare.com
Remember, the aging tsunami will float all boats! Together we can work together and build this brand new aging and technology category!
Schedule of Home Health Events sponsored by GrandCare Systems at CEDIA in Atlanta Sept 21 – 26
Tuesday Sept 21
9a – 5p GrandCare Systems Authorized Dealer Training
email info@grandcare.com to sign up
630 – 9p Meet the GrandCare Staff
“A Point of View, Hilton Atlanta
255 Courtland Street NE
Tel: 1+(404) 659-2000 ”
no RSVP needed
Wed Sept 22
10a – 1130 GrandCare Authorized Dealer Refresher Course
RSVP Needed: info@grandcare.com
7 – 9p AgeTek Alliance Meet & Greet
Location TBA – more info: agetek@me.com
Thurs Sept 23 (show floor opens 10 – 6p)
(Home Health Pavilion: Booth 4072)
1030 – 1130: Choosing which Tech is right for you Booth 4072
1145 – 1245: Simple Technology: BIG RESULTS Booth 4072
12:15 – 1:45: CLOSED LUNCHEON SESSION
2 – 3p: WEEKLY AGING & TECHNOLOGY CALL HOSTED BY GRANDCARE SYSTEMS -TOPIC: LIVE FROM CEDIA Booth 4072
3 – 330: Building a New Category – AgeTek Booth 4072
330 – 430: Vendor Mash-Up – ONE presentation showcases all the technologies in the home health pavilion
430 – 6p Senior Cyborgs – The Rise of the Machines Booth 4072
Fri Sept 24 (floor open 9a – 6p)
(Home Health Pavilion: Booth 4072)
10 – 11a Senior Socialization & Brain Fitness Booth 4072
1130 – 12p Profiting Together – AgeTek Booth 4072
1230 – 130 Vendor Mash-Up – ONE presentation showcases all the technologies in the home health pavilion
2p – 4p DIGITAL HOME HEALTH PANEL will cover the closely watched topic of home health care technology. Moderator Laura Mitchell of GrandCare Systems will lead a panel that includes experts from leading companies in the home health and senior care space. ROOM: B312
Sat Sept 25 (floor open 9a – 5p)
1030 – 1130: From the “Willfull Suspension of Disbelief” to the New Reality Booth 4072
1130 – 12: Profiting Together!! The Aging Technology Alliance Booth 4072
1p – 2p: Elderly Monitoring & Safety Booth 4072
2 – 3p Vendor Mash-Up – ONE presentation showcases all the technologies in the home health pavilion Booth 4072
4 – 530p: ROOM A313: When Grandpa Wants the Cadillac – GRANDCARE Mfger Training
Sunday Sept 26 (floor open 10a – 3p)
10a – 11a: Technology for the Aging: A Value Proposition Booth 4072
11a – 12p: Senior Cyborgs: The Rise of the Machines Booth 4072