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Tag Archive for: Caring.com

GrandCare featured on Caring.com

December 13, 2013

The Digital Caregiver

Being “Wired” Never Felt So Reassuring

By Melanie Haiken, Caring.com senior editor

One of the most obvious ways advances in digital technology are changing caregiving is in the use of smartphones. And Caring.com user data shows that half of all caregivers own an iPhone and use it for research and connectivity.

Caregivers aren’t just posting pictures of their dogs and kids, though — they’re using the Web, smartphone apps, and other digital services to help them with the often overwhelming tasks of caregiving. And they need that help — in a recent study, a whopping 88 percent of boomer caregivers reported that caregiving had turned out to be much harder than they expected. In a study titled Retirement Care Planning: The Middle-Income Boomer Perspective, 57 percent of the approximately 500 boomers surveyed said caregiving took more emotional strength and 52 percent said it took more time than they’d expected. Caregiving, they said, was also costing them more financially and causing more stress on their health and relationships than they’d anticipated.

Monitoring remotely is getting easier than ever.

Change has also come to the more established area of home monitoring. “New sensor technologies and great design are bringing new capabilities and sensibilities to the markets of home monitoring and Personal Emergency Response devices,” says Fike. GrandCare, a longterm player in the field, now takes advantage of digital innovations to provide a sophisticated interactive interface in addition to more traditional features such as activity monitoring, alerts, and mediation management. Caregivers and their loved ones can use GrandCare’s multimedia communication interface to share photos, chat via video, and even play games in addition to more traditional home care monitoring.

Read the full article at http://www.caring.com/articles/the-digital-caregiver

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Aging in America 2013: conference report

March 27, 2013

Now Available: Joop Koopman’s, report for Bayard Presse on the annual conference of the American Society on Aging, March 12-15th in Chicago.

Commentary on presentations by: Aging in Place Technology Watch’s Laurie Orlov, gerontologist Ken Dychtwald, Mary Furlong’s What’s Next Summit preceding ASA, AARP, Scott Collins of Link-age Connect, Caring.com and Louis Tenenbaum.

Technologies: Care Innovations, GrandCare Systems and Philips.

Communities: On Lok Lifeways, Avenidas (virtual).

“The reality remains startling: between 2010 and 2050 the US population of 65 and older will have doubled to close to 80M. There are 40M Americans over 65 today; already there are 5M people older than 85, half of whom are still at home and almost half of whom suffer from some form of dementia. Worldwide, 15 percent of the population is 65-plus—a figure that will increase exponentially. Nearly 40 percent of the developed world will be over 55 by 2050.”

System Comp TRANS HR03-13

… “Key players in the realm of software and hardware that are making Aging-in-Place a reality are, to name but a handful, are Philips’ Healthcare at Home (prominently present at ASA with a large display in the exhibit hall and through sponsorship of general sessions); CareInnovations, a partnership of General Electric and Intel—the partnership forged precisely because the Aging-in-Place market remains scattered and unfocused and thus hard to penetrate; and GrandCare Systems, whose VP of Business Development [Laura] Mitchell elaborated on a major deal with Saga in the UK, that country’s counterpart to AARP, for the sale and distribution of a computer-like device capable of comprehensive health, security, and movement monitoring in the home. The company is pursuing sales elsewhere in Europe as well…”

Joop Koopman is an experienced writer/journalist, with a background in Catholic media (as editor and publisher), baby boomer-oriented marketing, as well as public relations serving both commercial and non-profit clients and causes. He currently provides a stable of European magazines catering to the 50-plus audience with information on US marketing trends. He is fluent in Dutch and French.

Download the (10 page) report 
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2012 What’s Next Boomer Business Summit

March 8, 2012

The 9th annual What’s Next Boomer Business Summit is produced by Mary Furlong & Associates, and is the official post-conference event of the American Society on Aging (ASA) Aging in America Conference.

Wednesday, March 28, 2012
Marriott Wardman Park Hotel Washington D.C.
Website: www.BoomerSummit.com

This years Theme: The New Normal

The New Normal will showcase the groundswell in social media, the surge in a Service Economy, and rising of the independent sector.

Join us where America’s leading analysts, corporate strategists, brand managers, entrepreneurs, nonprofit executives, authors, bloggers and tweeters meet to explore:
  • Who profits from the senior market and global boomer
  • Emerging trends in Markets, both Global and US
  • How mobile and wireless growth lead to monetization of boomers and their children and grandchildren.
  • Distribution models for reaching and engaging the boomer, the senior, the  caregiver, and the grandparent
  • Trends that engage consumers with integrated media; whether local, social, mobile, print or through gaming
  • New Normal Frugal Economy: the forecast for financial services, housing, consumer directed healthcare, aging in place, and entrepreneurship
  • Raising money for a start-up idea; brands entrepreneurs need to jump-start business
  • The boomer-seniors effect on the 2012 election

How to Accelerate Lead Generation Through Social, Mobile & Integrated Media 10:30 am – 10:45 am

In the new normal, it is all about customer acquisition, retention and service. Discover the latest trends in how companies are using media to drive leads.

Laura Mitchell – VP, Marketing, GrandCare Systems Will be a Featured speaker along side:

Moderator – Lori Bitter, President, Crew Media
Andy Cohen, CEO, Caring.com
Stephen Chen, CEO, NewRetirement

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Long Distance Caregiving might be easier with a little bit of Technology

October 18, 2011

I read an article today from Health Day News via Caring.com called “For Many Americans, Caregiving a Long Distance Burden”  (see an excerpt below)

The article makes some really great points on the trials and tribulations of being a long distance caregiver and also gives some helpful resources and facts.  However, the article was missing the entire technology component that now enables long distance and virtual care.  Technology is a critical tool for caregivers to use, especially when not all of the caregivers can physically be there.   Technology can help to ease the burden of local caregivers, allowing them to “share the care” with long distance caregivers and family members. Long Distance caregivers can now be involved and have equal access to the information, virtually. For example, the GrandCare System allows family members (near and far) to log into the GrandCare dashboard and check on how that person is doing, make sure the living environment is ok, make sure the loved one is performing the correct activities of daily living, taking meds at correct times, eating, etc.

Systems like GrandCare also enables a new world of communication between all of the caregivers and the loved one. A built in web cam on the resident’s GrandCare System allows the loved one and family to participate in video chat sessions and also enables family to send pictures, messages, emails, reminders, calendar appointments and more to an interactive, simple touch interface. Family can also send fun videos and music. The resident doesn’t need to know anything about technology to enjoy this.

Technology is playing a vital role in caring for a loved one (near or far) and coordinating care between multiple siblings. We have come into an age where you don’t have to physically always be there to participate in care and as a long distance caregiver, using the GrandCare sensors, you can make an educated decision on a loved one’s needs.

 

For Many Americans, Caregiving a Long-Distance Burden

WEDNESDAY, Aug. 31 (HealthDay News) — Caring for a parent or relative in the same zip code can be hard enough, but long-distance caregiving, which is becoming more common in an increasingly mobile society, brings with it added burdens.

By 2012, an estimated 14 million Americans will be long-distance caregivers, so many that some even have new names: “seagulls” and “pigeons.”

These terms refer to family members who alight for short periods of time, make a mess for local caregivers and fly out. What they don’t take into account are the pain, isolation and hassles that long-distance caregivers are dealing with on their own.

“They have unique issues,” said Polly Mazanec, lead author of a paper appearing in a recent issue of Oncology Nursing Forum.

Those include financial concerns, since many people are borrowing from savings to travel at a moment’s notice or to arrange child care or pet sitting during their absence, as well as emotional issues such as guilt, worry and anxiety.

“We found that long-distance caregivers were much more anxious than local caregivers, who could see what was happening [on a more frequent basis],” said Mazanec, an assistant professor of nursing at the Frances Payne Bolton School of Nursing at Case Western Reserve University in Cleveland.

“Long-distance caregivers end up feeling guilty. I deal with it on a daily basis,” added Dr. Nasiya Ahmed, an assistant professor of geriatric and palliative medicine at the University of Texas Health Science Center at Houston.

Family caregiving has received a lot of attention recently, but not so much for those who have to do it at a distance.

“Here’s this whole group of people out there that no one is helping and they’re typically part of the sandwich generation, juggling their own families and careers,” said Mazanec, who is also an advance practice oncology nurse at University Hospital’s Case Medical Centers Seidman Cancer Center. “It’s just a real challenge.”

… to read the entire article, click here

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GrandCare’s VP Marketing, Laura Mitchell, Selected to speak on “Go To Market Strategies” at Silicon Valley Boomer Venture Summit June 15th

May 26, 2011

For the Eighth consecutive year, Mary Furlong & Associates, in collaboration with Santa Clara University, Leavey School of Business , will produce a premier event for individuals and organizations in business to serve the 50+ market. At the 2011 Silicon Valley Boomer Venture Summit and Business Plan Competition entrepreneurs, the venture community and business leaders in the field of those who meet the needs and wants of the 50+ population, will come together to discuss business ideas uniquely focused on the 50+ market.  The Summit will identify the most talented and innovative and emergent entrepreneurs in the industry who will showcase products and discuss trends and services that will be industry leading and influence the return on marketing investments of the future.

This Conference will provide a forum for:

  • New directions in Designing Technology for ALL
  • The latest strategy from venture capitalists investing in design and technology for all
  • Distribution models for reaching and serving the boomer, senior and caregiving marketplace
  • Private / public partnerships strategies that have worked in launching brands and building revenue in the non profit sector
  • Go to market strategies for entrepreneurs
  • Networking with key players investing in the 50-plus and social media markets
Watch Steve Jurvetson, managing director of early-stage venture capital firm Draper Fisher Jurvetson, explain why he attends the Boomer Venture Summit:
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=ZnkTizspI2k]

SV Boomer SPEAKERS

Lori Bitter - President, Continuum Crew
R. Scott Collins - President and CEO, Linkage
Andy Donner - Director, Physic Ventures
Hartmut Esslinger - Founder, Frog Design
Joanne Handy - CEO, Aging Services of California
Jody Holtzman - Senior Vice President, Thought Leadership, AARP
Kurt Hulander - Platform Leader, Health Solutions, Best Buy
Bill Johnston - Director of Global Community, Dell
Stephen Johnston - Founder & CEO, Fordcastle LLC
Nancy Kamei - Sector Director, Intel Capital
Jeff Makowka - Senior Strategic Advisor, Thought Leadership, AARP
Laura Mitchell - VP Marketing, GrandCare Systems
Alexandra Morehouse - Former Chief Marketing Officer, AAA
Peter Radsliff - CEO, Presto Services
Peter Ziebelman - Partner, Palo Alto Venture Partners

Laura Mitchell will be speaking on: Optimal Go to Market Strategies  

 With the aging of baby boomers and beyond, companies are going direct to consumers to sell products in healthcare. Learn what the aging of the baby boomers and beyond companies are using new and innovative strategies as they go to market. Learn about group purchasing as a distribution channel and discover how large health care organizations are forming partnerships as they go to market. . Discover how mobile, online, and print are used to reach customers. Discover what other service based businesses also serve the baby boomer and senior market. Entering and succeeding is not easy: our hand-picked industry leaders and experts will share their go-to-market wisdom and advice.

8:00 – 8:45 am

Lucas Hall, Classroom 3, Santa Clara University

See the entire June 15th Conference Agenda <a href = “http://www.scuboomerventure.com/agenda.html“> here </a>

 

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Calling all Aging Start-Ups!!! Business Plan Competition!

May 9, 2011

BUSINESS PLAN COMPETITION CRITERIA & RULES

Do you have a business plan or startup venture that shows significant business potential for the burgeoning baby boomer market, which represents more than $2 trillion in spending power? We invite you to enter your business plan for the 2010 Silicon Valley Boomer Business Plan Competition. From early-stage ventures in medicine to media, fashion to financial services and beyond, the 2011 Boomer Business Plan Competition aims to generate the best ideas from the best universities and tap into the business expertise and creativity of entrepreneurs around the globe.

Based on the feedback received from some participants, we are announcing slight changes in the competition format and dates. We have consolidated Round 1 and Round 2 of the business-plan competition. For the combined round, we will accept up to a 20-page business-plan (page-count includes the executive summary and financials) until May 12, 5 PM PDT.

We would love to know the people behind these business-plans, so we would prefer (not required) if you could submit a short (up to 2 minutes) video. (You can email the video, or upload a You Tube clip).

Guidelines

  1. You are welcome to submit a 2-minute video or a You Tube clip (turn the settings to private) which includes:
    1. Entrepreneur name
    2. University affiliation (if any)
    3. Elevator pitch, including statement on why this product fits boomer market
  2. A 20-page business plan, which includes the financials and executive summary. We will accept your entries till May 12 at 5 PDT. Please email your plans to svboomerventure@gmail.com.

Read more

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Why you should attend the Silicon Valley Boomer Venture Summit

May 4, 2011

The Silicon Valley Boomer Venture Summit & Business Plan Competition is for entrepreneurs & venture capitalists who serve the baby boomer market. June 15/2011

This year, GrandCare’s VP of Marketing (Laura Mitchell) will be attending as a judge for the event.

This is another of Mary Furlong’s events and NOT TO BE MISSED!  Just finished attending the “What’s Next Boomer Summit” last week in San Francisco!  It was not only incredibly well organized, but fantastic speakers, panels and great networking!  Sponsored by AARP, United Health Group, Continuum Crew, Southwest Airlines, First Street, Caring.com and First Republic Bank.

TOP TEN REASONS TO ATTEND

Meet the venture capitalists and corporate venture capitalists who can fund your boomer/senior caregiving venture

  1. Learn how to accelerate sales in your boomer/senior caregiving venture
  2. Discover how to meet the caregiver customer online and through workforce channels
  3. Learn how to reach the boomer, senior and caregiver through print, online media and partnerships
  4. Discover the latest research about the 78 million-strong boomer market
  5. Meet the angels who fund early-stage ventures
  6. Gain the latest insights how corporations are using cause related marketing to serve the needs of boomers, seniors and caregivers
  7. Find out how to accelerate your AARP partnership; discover their latest market research
  8. Secure the funding base of your nonprofit organization by developing partnerships that work
  9. Network, network, network!

hosted by 

Register to attend: http://scuboomerventure.eventbrite.com/

THE 2011 SILICON VALLEY BOOMER VENTURE SUMMIT

June 14-15, 2011
Santa Clara University, Santa Clara, CA

AT THE 2011 SILICON VALLEY BOOMER VENTURE SUMMIT…

Network with the leading venture capitalists, entrepreneurs, researchers, analysts and marketers addressing the needs of the 50+ demographic as well as key members of the media who report on aging, health, finance, technology and care giving.
Hear about the latest trends in the field of aging from key strategic partners in the non-profit sector.
Discover the latest in mobile and digital advertising trends; the newest distribution channels in the start-up world; and the tips and tricks that will help you grow your business.

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