Tag Archive for: Susan Ayers Walker

GrandCare’s VP Marketing, Laura Mitchell, Selected to speak on “Go To Market Strategies” at Silicon Valley Boomer Venture Summit June 15th

For the Eighth consecutive year, Mary Furlong & Associates, in collaboration with Santa Clara University, Leavey School of Business , will produce a premier event for individuals and organizations in business to serve the 50+ market. At the 2011 Silicon Valley Boomer Venture Summit and Business Plan Competition entrepreneurs, the venture community and business leaders in the field of those who meet the needs and wants of the 50+ population, will come together to discuss business ideas uniquely focused on the 50+ market.  The Summit will identify the most talented and innovative and emergent entrepreneurs in the industry who will showcase products and discuss trends and services that will be industry leading and influence the return on marketing investments of the future.

This Conference will provide a forum for:

  • New directions in Designing Technology for ALL
  • The latest strategy from venture capitalists investing in design and technology for all
  • Distribution models for reaching and serving the boomer, senior and caregiving marketplace
  • Private / public partnerships strategies that have worked in launching brands and building revenue in the non profit sector
  • Go to market strategies for entrepreneurs
  • Networking with key players investing in the 50-plus and social media markets
Watch Steve Jurvetson, managing director of early-stage venture capital firm Draper Fisher Jurvetson, explain why he attends the Boomer Venture Summit:


Lori Bitter - President, Continuum Crew
R. Scott Collins - President and CEO, Linkage
Andy Donner - Director, Physic Ventures
Hartmut Esslinger - Founder, Frog Design
Joanne Handy - CEO, Aging Services of California
Jody Holtzman - Senior Vice President, Thought Leadership, AARP
Kurt Hulander - Platform Leader, Health Solutions, Best Buy
Bill Johnston - Director of Global Community, Dell
Stephen Johnston - Founder & CEO, Fordcastle LLC
Nancy Kamei - Sector Director, Intel Capital
Jeff Makowka - Senior Strategic Advisor, Thought Leadership, AARP
Laura Mitchell - VP Marketing, GrandCare Systems
Alexandra Morehouse - Former Chief Marketing Officer, AAA
Peter Radsliff - CEO, Presto Services
Peter Ziebelman - Partner, Palo Alto Venture Partners

Laura Mitchell will be speaking on: Optimal Go to Market Strategies  

 With the aging of baby boomers and beyond, companies are going direct to consumers to sell products in healthcare. Learn what the aging of the baby boomers and beyond companies are using new and innovative strategies as they go to market. Learn about group purchasing as a distribution channel and discover how large health care organizations are forming partnerships as they go to market. . Discover how mobile, online, and print are used to reach customers. Discover what other service based businesses also serve the baby boomer and senior market. Entering and succeeding is not easy: our hand-picked industry leaders and experts will share their go-to-market wisdom and advice.

8:00 – 8:45 am

Lucas Hall, Classroom 3, Santa Clara University

See the entire June 15th Conference Agenda <a href = “http://www.scuboomerventure.com/agenda.html“> here </a>


GrandCare’s VP of Marketing, Laura Mitchell, selected as Venture Boomer Summit Business Plan JUDGE


Business Plan Competition!!!!!


Best Business Plan

Best App

Finalists will present their business plans to a panel of industry experts at the Summit on June 15, 2011 and the winners will be announced at the end of the day.


Leaders in the field of aging, venture capitalists, entrepreneurs and industry analysts will provide valuable feedback on the entrepreneurs’ boomer business plans and apps. Check back soon for the list of judges participating in the 2011 event.

Finalist Judges

Andy Cohen – CEO and Co-founder, Caring.com
Andy Donner – Director, Physic Ventures
Jody Holtzman – Senior Vice President, Thought Leadership, AARP
Kurt Hulander – Platform Leader, Health Solutions, Best Buy
Nancy Kamei – Sector Director, Intel Capital
Xander Mahony – Analyst, Draper Fisher Jurvetson
Jeff Shoemate – Vice President of Innovation and Business Development, United Healthcare

First and Second Round Judges

Susan Ayers Walker – Managing Director, SmartSilvers Alliance
Laura Mitchell – Vice President, Marketing, GrandCare Systems
Michael Sarfatti – Managing Director, SmartSilvers Alliance

Pre-CES Workshop & AgeTek Annual Meeting January 5th, GrandCare Speaks!

Silvers Summit Pre-CES Workshop and AgeTek Annual meeting Information
Sponsored by Silvers Summit, AgeTek, AARP & Best Buy

Date: January 5, 2011
Location: Mirage Hotel and Casino
Room: Montego A
Address: 3400 Las Vegas Blvd. South, Las Vegas, NV

Workshop 1:00pm – 5:00pm (GrandCare’s Laura Mitchell speaks on the HOW-TO of Social Networking)
(Light Lunch will be available for registered attendees starting at 12:30pm)

AgeTek Networking Reception: 5:00 – 6:00 Montego F
AgeTek Annual Meeting: 6:30 – 8:00pm Montego A

Silvers Summit and AgeTek Combine Expertise;
Hosts Workshop on the Coming Silver Tsunami
World’s leading aging-focused technology consortium and conference educates companies of the value of creating products and services for today’s aging society
Silvers Summit @ CES will celebrate the one-year anniversary of The Aging Technology Alliance (AgeTek), a non-profit organization that promotes the awareness, benefits and value of products and services for our aging society, by hosting an educational pre-CES workshop. The Silvers Summit – AgeTek half-day education program will bring together unique industry expertise to show companies how to position products for boomers and their aging parents with take-always on how to reach this powerful and influential market through today’s social and mobile channels.
The fast-paced half day workshop, on the day before CES opens, will address a handful of unique market issues faced by companies intent on providing quality-of-life solutions for the older adult, but trying to reach the attention of caregivers and families who purchase or recommend these products.
Attendees will learn what works and what doesn’t, in branding and social messaging, how to get the attention of retail and advertisers who prefer a younger demographic, and explore the many facets of finding the right strategic partners in this industry, including:
 Finding partner solutions that work.
 Leveraging the retail, catalog and VAR channels to maximize presence and sales.
 Knowing how to navigate institutional vs. private channels
 Creating a compelling web experience.
 Using social media to target your key audience.
 Examine how today’s leading retail stores think about older customers.
 Understanding your audience – who makes the purchase decisions and how to market to that consumer (i.e. talking to caregivers vs. care recipients).

It’s not too late to sign up – – ONLY $99 for AgeTek Members, $149 for regular attendees
Questions? contact Susan Ayers Walker at summitinfo@silverssummit.com or call 650-854-1146 (Pacific).

GrandCare will be at CES in LVCC North Hall #2812

Going to CES?

GrandCare will be showcasing their communication, cognition, monitoring and wellness assessment technology at CES 2011 in Las Vegas, LVCC North Hall #2812. CES is Jan 6-9th.

We would love to see you there. Want to meet with us, just email info(@)GrandCare.com

We have just a few FREE show passes to CES left for our favorite friends, email us to find out more about that!!!

Laura Mitchell of GrandCare will be speaking on the Social Networking Panel at the Pre-CES workshop in the Mirage Hotel, Las Vegas, on Wednesday Jan 5th from 1p-430p. More info here

Stay After the workshop for THE ANNUAL AGETEK Networking and Meeting! And after, brave souls will head to KARAOKE arranged by PRESTO!!!

Laura & Charlie will also be speaking during the Silvers Summit on Saturday January 8th at CES. More info here


@CES 2011 – See the future of AGING: STOP BY the GrandCare Booth: LVCC North #2812

JOIN THE Silvers Summit @CES in 2011. There are loads of exciting events going on!!! Below is a suggestion for optimizing your agenda and filling your days starting with signing up for the AgeTek Workshop on Wednesday afternoon, visiting GrandCare and other AgeTek members in the AgeTek Pavilion in booth 2812 (part of the Silvers Summit) and go on from there…

– – Wednesday – –
The Silvers/AgeTek workshop 1-5pm AgeTek Members Receive a $50 discount!!! Laura Mitchell from GrandCare Systems will be speaking along with Jill Gilbert on the Social Networking Panel!

STICK around RIGHT AFTER THE WORKSHOP and attend the AgeTek annual meeting and networking mixer at 5:30pm. This meeting is open to all AgeTek members and potential new AgeTek members! You may sign up for AgeTek right at the event or JOIN NOW Come and mingle with AgeTek members and meet the staff from GrandCare Systems!

CES 2011 Exhibit Hours: Visit the Silvers Summit, Digital Health and Sports and Fitness in LVCC North Hall.
Las Vegas Convention Center North Hall
Th Jan 6 10a – 6p
Fri Jan 7 9a – 6p
Sat Jan 8 9am – 6p
Sun Jan 9 9am – 4p

– – Thursday January 6th, 2011 – –
10am CES Exhibit Hall Opens!

– – Friday Jan 7th 2011 – –
9 am CES Exhibit Hall Opens!
– Attend a full day of Digital Health panels,
– In the evening, attend the Mommytech Fashion show of wearable Technology

– – Saturday Jan 8th 2011 – –
9 am CES Exhibit Hall Opens!
Attend a full day of Silvers Summit LVCC North Hall,RM N253 Panels, network and meet the speakers
Charlie Hillman, founder of GrandCare Systems, will be speaking along with Meridian’s Sandra Elliot on “Intelligent Systems for Caregivers” from 3:00 PM – 4:00 PM (LVCC N253)

GrandCare’s Laura Mitchell will be participating on the AgeTek Alliance Panel from 5 – 530p.

For more information on Silvers Summit or the Pre-CES Workshop : Contact susan.walker@silverssummit.com

For more info on GrandCare Systems, events at CES or the AgeTek Pavilion, contact: info@grandcare.com


12-2-10 GrandCare Webinar Topic: The Silver Tsunami: How Your Company Can Benefit

Thursday, December 2: Susan Ayers Walker speaks on the Silver Tsunami and how your company can benefit!

Join us TODAY at 2pm EST: http://my.dimdim.com/grandcare
Optional Dial In listed on the webinar

This call is sponsored by Dr. Marion.

Boomers and their parents continue to be the most powerful consumers in the marketplace, despite an increasingly challenging economy. In the United States alone, there are more than 108 million people over age 45 – a group with more than $2.5 trillion in annual spending power. The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030. Your company cannot afford to miss this market opportunity.

Susan Ayers Walker is a leading edge boomer and a freelance journalist reporting on the intersection of technology and aging. Her articles have appeared in AARP the Magazine, AARP.Org, ACM’s Interactions, EETimes, MIT Insider, Caring.com., American Society on Aging Newsletter and other industry journals. She is a nationally known speaker on technology for aging-in-place and caregiving. She has appeared on NBC, and CBS, and participated in a variety of radio talk shows. She is a founding member of AgeTek and the AgeTek Chair of Standards and Innovation. Susan received her BSEE in electrical engineering from Northeastern University and her Masters in Computer Science from Rutgers.

Are you planning to Attend the PRE CES AgeTek workshop?

I wanted to invite you to the Pre-CES Silvers Workshop that is being put on by the Smart Silvers people on January 5, 2011 from 1:00 to 4:00. If you are attending CES in Las Vegas, it would be a shame to miss this workshop that is shaping up with a highly interesting agenda.

I know your time is precious, that is why the format for the workshop is only four hours the day before CES starts. The AgeTek board of directors gave guidance to Smart Silvers to steer the agenda towards where we thought there would be the most interest from our members. Here’s how the four hours shape up:

EmCee: Susan Ayers Walker
1:00 – 2:00 Branding Your Products to the Boomer/Senior Consumer – Create the Plan
(speakers so far: Lori Bitter of Continuum Crew, Mary Furlong of MFA Associates)
2:00 – 3:00 Channel Roulette: View from inside the Retail, Catalog or VAR Channels
(speakers so far: Rick Rommel, VP at Best Buy, Michele Ahlman of Clearsounds, Bud Myers of Senior Circuits)
3:00 – 4:00 You know Social Media is Hot… But How do you Make it Pay off?
(speakers so far: Jill Gilbert of Digital Health, Laura Mitchell of Grandcare)
4:00 – 5:00 Creating Partnerships and Strategic Alliances
(speakers so far: Madeline Pantalone of Greatcall, Gary Arlen of Arlen Communications, Liddy Manson of BeClose, John Mills of eCare Diary)

Best of all, AgeTek members get a 50% discount down to $99.00. The money goes to the running of the event through the Silvers Summit organization, none of it goes to AgeTek. The Alliance is a sponsor of this event, though, and we have contributed a small amount to support it. We also are piggyback a networking event and our annual AgeTek meeting in the same venue afterwards from 5:30 to 8:30 P.M. and you won’t want to miss that.

Lastly, could you please R.S.V.P. to agetek@me.com and let us know if you intend to register for the pre-CES Workshop? It’s important for planning to know how many attendees to plan for.

TO REGISTER for the workshop, please visit: http://bit.ly/silversworkshop

AgeTek Alliance Newsletter

AgeTek Newsletter
From the Chairman Peter Radsliff

Great progress has been made on the new AgeTek website. Not only has the board website subcommittee vetted three website development firms and their bids, we have developed an architecture for the site and a basic framework is now ready for initial review on a test site. Our intent is to have the site up before this Holiday season and to have it be an important place on the Internet to showcase solutions for aging in place. See later in this newsletter for a request for content for your company’s listing.

AgeTek was invited to co-sponsor a special Silvers Summit workshop the day before CES. This workshop is being run by the Silvers Summit people but the AgeTek board provided assistance in the development of the curriculum. There is a cost for this workshop, and AgeTek is not involved with that, but, Silvers Summit has generously offered to let us use the facilities after the workshop for an AgeTek meet-n-greet followed by our Annual Meeting. I encourage all AgeTek members to dedicate one or
more of their employees to sign-up for the workshop (be sure to ask for your AgeTek discount – you save $50!). But whether or not you attend the workshop, BE SURE you attend the AgeTek meet-n-greet and Annual Meeting from 5:30 P.M. — 8:30 P.M.

Sign-up here: http://bit.ly/silversworkshop or, see the workshop flyer which is appended to this newsletter.

There is still one spot left in the AgeTek Pavilion at CES. This is a collection of exhibitors sharing a multi-booth space under the AgeTek imprimatur. My company is participating so that we can take advantage of what I believe will be greater interest from press and attendees to the AgeTek name than I could get alone. I suggest you look at this again if you haven’t already made plans for CES. It could be a cost-effective and no hassle way for you to get the most out of CES.

I had a chance to have dinner this week with a number of Silicon Valley entrepreneurs, Mary Furlong and AARP’s new Director of Thought Leadership, Jody Holtzman. It was a lively conversation where Jody and Jeff Makowka presented AARP’s plans to extend their brand to be as much about living well as it is about aging well. Jody is an influential guy with a ton of good ideas. He said that it is a major initiative for AARP to find out how to best support technology entrepreneurs that serve their members plus they expressed strong support for AgeTek itself. It was a great meeting, albeit early in the process,
but I came away truly impressed with what was said. Thanks to Mary Furlong for being sure to include AgeTek in the event.
Here’s wishing you a strong Q4,
Peter Radsliff
Chairman of the Board
Aging Technology Alliance

From the Secretary
Michele Ahlman
To all AgeTek Regular Members:

It’s hard to believe we are well into the 4th quarter of 2010. I’m still working on getting my head around the idea that we are already 10 years into the 21st century!

It’s voting season! Not just for some of our D.C. friends but for AgeTek as well. Attached is a ballot for our 2011 Board. Please take a moment to review and complete right now! Ballots must be completed and postmarked by October 28th. Or, if sending electronically, they must be received by October 29th (see email and fax instructions on the ballot which is appended to this newsletter). The tally will be complete by Nov 5th. Results will be posted on the web site.
We look forward to an exciting 2011!
Thank you for your participation.

Kindest Regards,

Michele Ahlman
Secretary of the Board of Directors
Aging Technology Alliance

From the membership committee chair

I would like to take this opportunity on behalf of the Growth & Membership Committee to personally welcome all the new AgeTek members to the organization. Since the last newsletter you received, the following new members have joined: Halo Monitoring, National Alliance for Caregiving, VRI, Posit Science, BeClose, Happy Elder Corp., At GuardianAngel, Inc., and HB Building and Design, Inc.
The membership committee is not only working hard to enlarge our member base for the benefit of all of our members; we also want you to know that we are here for all of you and welcome your suggestions.

Our goals are simple – we want to increase the number of our members substantially over the next few months as well as ensure we are continuously meeting and exceeding the expectations of both new and old members.

How can you help? Please reach out to any member on our committee (Scott Collins, Joe MacAdams or Karen Routt) and share any thoughts you have regarding your membership. We are currently reaching out to all individuals and companies who have shown interest in joining the Alliance and will soon embark on an e-mail outreach campaign as well.

If you have any non-proprietary lists of companies who might benefit from membership in AgeTek please share them with us. We promise to take good care of your information. If you have any potential members you would like us to contact just let us know and we will take it from there. You can e-mail me directly
Thanks again for being a member of the Aging Technology Alliance.
Warmest Regards,
Shana Duthie
Committee chair, Growth & Membership Committee

From the board: awareness
The Awareness and Promotion committee is responsible for making sure there is real value to members by promoting the value of regular member products and services to the outside world. Examples include procuring discounts and strategic consolidations at tradeshows, creation and promotion of member directories, et al. It is also responsible for creating opportunities for associate members to access the regular members to promote their wares.

With the new website coming, this is a great opportunity to have another vehicle to drive awareness to your company and product. We are looking for committee members and a chairman for this all-important function. Please let me know if you wish to participate and in what capacity. It’s time to step-up and help the Alliance with your talents to provide awareness and promotion for all of our members.


Laura Mitchell
Board Sponsor, Awareness & Promotion Committee

You are Invited to register for an exciting pre‐CES Workshop:

The Silver Tsunami’ is Coming:  Is Your Company Ready?
Wednesday  Afternoon ‐‐  January 5, 2011, Las Vegas
AgeTek member companies: $99, non‐members $149

If you plan to target one of the largest and fastest‐growing markets;
specifically the Boomer
Consumer and their elder parents, you will have to get ready and get
the inside information.  Learn from companies and thought‐leaders how
to develop a plan for success.

Boomers and their parents continue to be the most powerful consumers in the marketplace, despite an increasingly challenging economy.   In the United States alone, there are more than 108 million people over age 45, a group with more than $2.5 trillion in annual spending power. The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030.  Your company cannot afford to miss this market opportunity.

1:00 – 2:00pm   Branding Your Products to the Boomer/Senior Consumer –
Create the Plan. Learn how to create a brand and message that
resonates for the boomer/senior market. What is the most powerful media vehicle to reach this audience?  Plus,
how do you create advertising on a shoestring budget that creates response?  We
want you to walk away from this session with a plan you can implement when you get back
to the office.
2:00 – 3:00pm  Channel Roulette:  View from inside the Retail, Catalog
or VAR Channels

Learn from the channel‐side when a new vendor shows up to pitch their
wares, what is the magic formula that will get them to want you on the shelf or in
the catalog or offer your services.   The panelist will discuss what motivates them to
chose a brand or product, how they test new product concepts, what defines successful
sell‐through and how does pricing play a role.

3:00 – 4:00PM   You know Social Media is Hot… But How do you Make it Pay off?
If you plan a social media marketing strategy it is essential that it
includes mechanisms to assess business value.  It might be a value placed on increased
product awareness, or solid sales leads or cost savings in reduction of print advertizing
cost.   ROI is easier to obtain if there is a goal set for the social media campaign.
Regardless of how value is determined, social media needs to be validated as a profitable
marketing channel. Learn from companies that have leveraged social media to their benefit.

3:00 – 4:00PM   Creating Partnerships and Strategic Alliances
The marketplace is rich with potential partners for strategic
alliances. Potential partners can be competitors, more often they are other businesses that provide
complementary goods and services.  Sometimes powerful partnerships can be created between
companies that have seemingly little in common. .  Hear from companies
that looked both inside and outside this market for alliance partners.   Learn
what to look for in a potential alliance and how to make this happen.

5:30 ‐8:30pm – 1st AgeTek Industry Alliance Annual Meeting and Networking Event
For more Information:  suminfo@silverssummit.com

CES, Digital Health & Silvers Summit

I received a message today from Boomer Authority and wanted to share this – GrandCare will be exhibiting in the Aging Technology Alliance Booth (AgeTek Pavilion) at CES!!! Charlie Hillman & Laura Mitchell from GrandCare Systems will also be speaking during the Digital Health and Silvers Summit. Hope to see you all there!

WEBINAR ── “Emerging Trends in Technology for an Aging Population: An Advance Look at the Silvers Summit and Digital Health Summit” | Organized by: International Mature Marketing Network and Boomer Authority™ Association

Moderated by Lori Bitter, President, Continuum Crew, join industry Thought Leaders Susan Ayers Walker, Silvers Summit and Jill Gilbert, Digital Health Summit ── who are on technologies cutting edge ── and hear them share their views on the latest trends in technology for an aging population. Find details here. Register here.

Date: October 26, 2010 | Time: 1:00 PM (CDT)

Silvers Summit and Exhibition (January 6-9, 2011 at Las Vegas NV) ── “The digital life of this generation changes the rules about how we age” is the theme of the 2011 Silvers Summit, which is held in conjunction with the Consumer Electronics Show. The Silvers Summit will showcase the products and services that keep boomers engaged, entertained and connected. Silvers Summit will assemble companies, distributors, journalists, research firms, think tanks, to demonstrate the products and services that will help mature consumers maintain their high quality of life. The Conference takes place on Jan 8, 2011. Contact: Susan Ayers Walker at walker@smartsilvers.com.

Digital Health Summit and Exhibition (January 6-9, 2011 at Las Vegas) ── The Digital Health Summit is an important new conference and exhibition at the 2011 International Consumer Electronics Show. The Summit focuses on the emerging market of consumer-based digital health and wellness devices, related applications and services – – with a special focus on technologies for an aging population! Contact: Jill Gilbert jill.gilbert@me.com.

Visit Boomer Authority™ at: http://boomerauthority.ning.com/?xg_source=msg_mes_network

ASA/ Boomer Summit wrap-up

Got back late Friday night from the ASA and Boomer Summit In Chicago! It was an exciting, exhausting and fun-filled, action-packed 3 days.

Thursday morning was an AgeTek board meeting – getting ready for the big launch later that day. Thursday afternoon was when the boomer summit boot camp sessions began.

I spoke on a panel about social media and how to best use it for business. It was a 3 hour panel. After that, I rushed to the AgeTek launch down the hall.

It was our official AgeTek Industry Alliance meeting! Standing room only – it was an enormous success! Everyone was enthusiastic and ready to work together – a truly historic step for our industry! We all left with tshirts and directly after this had to head to the speaker reception put on by Mary Furlong & Associates.

After a full day and evening of networking, great conversations and new friends, we turned in.

Friday was the Boomer Summit – GrandCare had an exhibit table, but we also had to work the speaker rooms, helping moderators get started and set up in the beginning of each session.
Lunch with the experts was wonderful & after the last sessions ended at 5p, we all headed to the summit wrap and networking session.

All in all, very glad to have gone! We caught up with industry folks like, Laurie Orlov, Donna Cusano, Susan Ayers Walker, Karen Klein – fellow tech colleagues & agetek members: halo, mygait, presto, wellcore, verizon, jnl technologies, home instead…

and of course my fellow AgeTek board members: Peter Radsliffe, Michele Ahlman, Jill Gilbert, Bud Myers

A great ending to a great week! Now on to this week – we will be reporting live from Orlando – the Electronic House Expo will be going on and GrandCare will play a significant role in the home health tech pavilion.

Wednesday, we are hosting 25 new GC dealers for GC dealer training. Authorized dealers may attend as a refresher for a small fee, learn all about our new multi-resident features.
Still have a few seats available, email gcsales@homecontrols.com to sign up.

Many educational presentations by GrandCare, please check ehxweb.com for schedules.

Laura Mitchell
Dir of Business Relations
GrandCare Systems