Tag Archive for: What’s Next Boomer Summit

GrandCare’s VP Marketing, Laura Mitchell, Selected to speak on “Go To Market Strategies” at Silicon Valley Boomer Venture Summit June 15th

For the Eighth consecutive year, Mary Furlong & Associates, in collaboration with Santa Clara University, Leavey School of Business , will produce a premier event for individuals and organizations in business to serve the 50+ market. At the 2011 Silicon Valley Boomer Venture Summit and Business Plan Competition entrepreneurs, the venture community and business leaders in the field of those who meet the needs and wants of the 50+ population, will come together to discuss business ideas uniquely focused on the 50+ market.  The Summit will identify the most talented and innovative and emergent entrepreneurs in the industry who will showcase products and discuss trends and services that will be industry leading and influence the return on marketing investments of the future.

This Conference will provide a forum for:

  • New directions in Designing Technology for ALL
  • The latest strategy from venture capitalists investing in design and technology for all
  • Distribution models for reaching and serving the boomer, senior and caregiving marketplace
  • Private / public partnerships strategies that have worked in launching brands and building revenue in the non profit sector
  • Go to market strategies for entrepreneurs
  • Networking with key players investing in the 50-plus and social media markets
Watch Steve Jurvetson, managing director of early-stage venture capital firm Draper Fisher Jurvetson, explain why he attends the Boomer Venture Summit:
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=ZnkTizspI2k]

SV Boomer SPEAKERS

Lori Bitter - President, Continuum Crew
R. Scott Collins - President and CEO, Linkage
Andy Donner - Director, Physic Ventures
Hartmut Esslinger - Founder, Frog Design
Joanne Handy - CEO, Aging Services of California
Jody Holtzman - Senior Vice President, Thought Leadership, AARP
Kurt Hulander - Platform Leader, Health Solutions, Best Buy
Bill Johnston - Director of Global Community, Dell
Stephen Johnston - Founder & CEO, Fordcastle LLC
Nancy Kamei - Sector Director, Intel Capital
Jeff Makowka - Senior Strategic Advisor, Thought Leadership, AARP
Laura Mitchell - VP Marketing, GrandCare Systems
Alexandra Morehouse - Former Chief Marketing Officer, AAA
Peter Radsliff - CEO, Presto Services
Peter Ziebelman - Partner, Palo Alto Venture Partners

Laura Mitchell will be speaking on: Optimal Go to Market Strategies  

 With the aging of baby boomers and beyond, companies are going direct to consumers to sell products in healthcare. Learn what the aging of the baby boomers and beyond companies are using new and innovative strategies as they go to market. Learn about group purchasing as a distribution channel and discover how large health care organizations are forming partnerships as they go to market. . Discover how mobile, online, and print are used to reach customers. Discover what other service based businesses also serve the baby boomer and senior market. Entering and succeeding is not easy: our hand-picked industry leaders and experts will share their go-to-market wisdom and advice.

8:00 – 8:45 am

Lucas Hall, Classroom 3, Santa Clara University

See the entire June 15th Conference Agenda <a href = “http://www.scuboomerventure.com/agenda.html“> here </a>

 

Calling all Aging Start-Ups!!! Business Plan Competition!

BUSINESS PLAN COMPETITION CRITERIA & RULES

Do you have a business plan or startup venture that shows significant business potential for the burgeoning baby boomer market, which represents more than $2 trillion in spending power? We invite you to enter your business plan for the 2010 Silicon Valley Boomer Business Plan Competition. From early-stage ventures in medicine to media, fashion to financial services and beyond, the 2011 Boomer Business Plan Competition aims to generate the best ideas from the best universities and tap into the business expertise and creativity of entrepreneurs around the globe.

Based on the feedback received from some participants, we are announcing slight changes in the competition format and dates. We have consolidated Round 1 and Round 2 of the business-plan competition. For the combined round, we will accept up to a 20-page business-plan (page-count includes the executive summary and financials) until May 12, 5 PM PDT.

We would love to know the people behind these business-plans, so we would prefer (not required) if you could submit a short (up to 2 minutes) video. (You can email the video, or upload a You Tube clip).

Guidelines

  1. You are welcome to submit a 2-minute video or a You Tube clip (turn the settings to private) which includes:
    1. Entrepreneur name
    2. University affiliation (if any)
    3. Elevator pitch, including statement on why this product fits boomer market
  2. A 20-page business plan, which includes the financials and executive summary. We will accept your entries till May 12 at 5 PDT. Please email your plans to svboomerventure@gmail.com.

Read more

Why you should attend the Silicon Valley Boomer Venture Summit

The Silicon Valley Boomer Venture Summit & Business Plan Competition is for entrepreneurs & venture capitalists who serve the baby boomer market. June 15/2011

This year, GrandCare’s VP of Marketing (Laura Mitchell) will be attending as a judge for the event.

This is another of Mary Furlong’s events and NOT TO BE MISSED!  Just finished attending the “What’s Next Boomer Summit” last week in San Francisco!  It was not only incredibly well organized, but fantastic speakers, panels and great networking!  Sponsored by AARP, United Health Group, Continuum Crew, Southwest Airlines, First Street, Caring.com and First Republic Bank.

TOP TEN REASONS TO ATTEND

Meet the venture capitalists and corporate venture capitalists who can fund your boomer/senior caregiving venture

  1. Learn how to accelerate sales in your boomer/senior caregiving venture
  2. Discover how to meet the caregiver customer online and through workforce channels
  3. Learn how to reach the boomer, senior and caregiver through print, online media and partnerships
  4. Discover the latest research about the 78 million-strong boomer market
  5. Meet the angels who fund early-stage ventures
  6. Gain the latest insights how corporations are using cause related marketing to serve the needs of boomers, seniors and caregivers
  7. Find out how to accelerate your AARP partnership; discover their latest market research
  8. Secure the funding base of your nonprofit organization by developing partnerships that work
  9. Network, network, network!

hosted by 

Register to attend: http://scuboomerventure.eventbrite.com/

THE 2011 SILICON VALLEY BOOMER VENTURE SUMMIT

June 14-15, 2011
Santa Clara University, Santa Clara, CA

AT THE 2011 SILICON VALLEY BOOMER VENTURE SUMMIT…

Network with the leading venture capitalists, entrepreneurs, researchers, analysts and marketers addressing the needs of the 50+ demographic as well as key members of the media who report on aging, health, finance, technology and care giving.
Hear about the latest trends in the field of aging from key strategic partners in the non-profit sector.
Discover the latest in mobile and digital advertising trends; the newest distribution channels in the start-up world; and the tips and tricks that will help you grow your business.

OFFICIAL LAUNCH OF (AgeTek) Aging & Technology Industry Alliance

If you’ve been on our weekly calls, you’ve heard all about the long awaited launch of Agetek!

Next Thursday, we launch the Aging Technology Alliance (aka AgeTek.org) and we want you to join us!

The purpose in building this important and necessary group is to promote awareness, benefits and value of products and services for our aging society while directly benefiting our members by evolving into the world’s leading aging-focused technology consortium.

An Ad Hoc Board of Directors has been hard at work and are anxious to build a strong membership to really shape our future and most importantly shape the future channels for aging technology products and services.

We will share our mission and vision statement at the meeting, but if you are just a little bit curious, an interim website has been created. We obviously aren’t in a place to take memberships yet via the site, but you can see where the idea of the consortium came from and the team that has been working on it along with the mission: http://www.agetek.org

Meeting details
Date: Thursday, March 18th, 2010
Time: 4:30-6:00pm CST
Location: Hong Kong Room, Hyatt Regency Chicago (ASA/NCOA/What’s Next Conferences are there)
151 E. Wacker Drive, Chicago, Illinois

Please RSVP: agetek@me.com if you will be attending. We need to know if a larger room is needed.

If you can’t attend – That’s ok! You can still be a part of the Aging Technology Alliance! Please visit www.agetek.org or email: agetek@me.com to join! We will be giving updates!!!!
Follow us on Twitter @AgeTek
Connect with us on LinkedIn http://www.linkedin.com/groups?home=&gid=2848603&trk=anet_ug_hm

INTRODUCING NEW AGETEK ALLIANCE!!

Introduction
The following page outlines the vision, mission and name
that was developed by the Ad Hoc Board of Directors for
the special industry group that formed at CES 2010.
Although this vision, mission and name have been voted into
place by the board, we wanted to publish this to the broader
group of companies that would ostensibly fall into the category
of voting members for a comment period.
The ad hoc board will take any comments under advisement
and consider them for inclusion or revision. The board will
then vote again for final adoption.
The final vision, mission and name will be unveiled at a
group meeting in Chicago at the What’s Next Boomer
Summit on March 18.
So, without further ado, please turn the page…
— Peter Radsliff, ad hoc board chairman
March 3, 2010
A note about the ad hoc board of directors:
The ad hoc board of directors were nominated and elected by 13 participants
representing 10 companies on a conference call 1/27/10 (meeting minutes
available at http://bit.ly/dmNctq). The elected ad hoc board of directors are:
Peter Radsliff, ad hoc board chairman (Presto Services) peter.radsliff@presto.com
Jill Gilbert, treasurer
Michele Ahlman, secretary (ClearSounds)
Bud Myers, director (firstSTREET)
Madeline Pantalone, director (Jitterbug)
Laura Mitchell, director (GrandCare Systems)

Page2
Our Vision:
We promote the awareness, benefits and value of products and services for our
aging society while directly benefiting our members by evolving into the
world’s leading aging-focused technology consortium.
Our Mission:
Purpose:
1. To promote the awareness, benefits and value of member products and services
2. To assist in the advancement of member companies and individual members
Methods:
3. By facilitating innovation through professional development, education and standardization
of products and services
4. By creating a vital and expanding aging technology community
Beliefs:
5. That by encouraging cooperation between members the aging technology industry will
advance as a whole
6. That by pursuing development of “best practices” and a program of continual improvement,
members will be more successful
Our Name:
Aging Technology Alliance
www.agetek.org
Aging “Aging” because this term is unambiguous in its meaning and somewhat neutral in its
identification. “Silver” is somewhat ambiguous in its reference when used outside of our
industry. “Elder” is seen as a pejorative term and one that resists self-identification. Like it
or not, we are all aging, and this group believes that the aging experience can be improved
through the application of technology.
Technology “Technology” because the products and services we develop, sell, install and operate have
to do with different applications of technology.
Alliance “Alliance” because it means “a merging of efforts or interests by persons, families, states,
or organizations.” For our products and services to have a positive effect on society and
our businesses, many disparate groups need to be involved; such as developers, installers,
marketers, caregivers, family members and users. Without an alliance of these different
groups, the technology will not reach the user

For more information, please contact Peter Radsliffe from Presto: peter.radsliff@presto.com
AgeTek.org is not live yet, in the meantime, visit: http://smartsilvers.com/sig/

THANKS!

Laura Mitchell
ViceChair
AgeTek Alliance
www.agetek.org (live soon!!)

1st meeting: Thursday March 18th, 2010 430 – 6pm Hong Kong Room, Hyatt – Chicago. During ASA Conference