GrandCare Systems® to participate in Panasonic Innovation HealthJam 2014

Innovation Jam

Connect with us through the Innovation HealthJam 2014 to learn about technology innovation in the Healthcare industry. GrandCare Systems wants you to be a part of the excitement. Chief Marketing Officer, Laura Mitchell, is a VIP member and will be speaking each day of the event.

The Innovation HealthJam is a completely virtual event that brings together a diverse and knowledgeable group of people from the healthcare and technology fields to brainstorm ideas, improvements and innovation in healthcare. The event is co-hosted by a group of  industry leaders and led by the New Business Development and Innovation group at Panasonic Corporation of North America.

Registration is now open!

There will be 8 different discussion forums consisting of the following:

  • Patient Engagement and Healthcare Design for Consumers
  • Technology and Older Adults: The New Era of Connected Aging
  • A Mobile Health Agenda for Transforming Healthcare Delivery
  • Compute for Personalized Medicine: Finding the Cause and Cure through Genomics
  • Telehealth and Telemedicine: Emerging Opportunities in Addressing the Triple Aim (Linking Patients, Caregivers and Providers)
  • Your Physician of the Future
  • Health Innovation for Vulnerable Populations – Worldwide
  • Remote Patient Monitoring (RPM)
To get more details about this event CLICK HERE

Laura Mitchell, Chief Marketing Officer

Laura Mitchell, VP Business Development, GrandCare Systems

Laura is a founding member of GrandCare Systems, a comprehensive caregiving technology company that combines remote monitoring of activity and telehealth devices centered around a touch-based communication, socialization, and video chat appliance in the care recipient’s home.

Laura was responsible for bringing GrandCares’s product to market in 2006, while aiding in the creation of the “Digital Health” and Aging & Technology industry.  She specializes in channel partnerships, growth hacking, and non-traditional marketing and social media. She was featured in Forbes for her social media strategies and has been recognized by several industry media outlets, including Connected World Magazine’s 2014 Top Women of M2M, a nomination for the 2012 WEGO Health “Trailblazer”, 2012 Dealerscope’s 40 Under 40, 2012 “Young Turk of CE” by Custom Retailer Magazine, and the 2011 Mary Furlong Flame Award.

Laura speaks throughout the country at industry events and radio shows on Digital Health, Mitigating Hospital Readmissions Using Technology, Social Media, and Go-to-market Strategies in the Aging Industry. Venues include CES, Digital Health Summit, Mhealth Summit, M-enabling Summit, LeadingAge, AgeTech West, AARP, Connected Health Symposium, and others.  She has authored several publications and whitepapers for industry magazines, internet publications, blogs, and books. Laura has consulted for major cable, aging service, and in-home care providers, and has mentored fellow start-up innovators.  She was a key organizer in the early days of the EHX and CEDIA Future Home Pavilions, and created the first industry-wide Aging and Technology webinar series in 2008, which flourished for years. Laura was co-founder of the Aging Technology Alliance, an organization encouraging co-ompetition amongst the Aging in Place Technology industry.

Laura is a graduate of the University of Wisconsin in Madison and lives in Wisconsin with her husband, two sons, and two dogs.

She will be speaking on the following days:

June 17th  †  2:00-3:00 pm PT

Forum: Technology and Older Adults

Topic: Is it possible to utilize technology to provide a satisfying virtual caregiving experience?

June 18th  †  8:00-9:00 am PT

Forum: Technology and Older Adults

Topic: How can we effectively bring technology solutions for older adults to market?

June 19th  †  3:00-4:00 pm PT

Forum: Technology and Older Adults

Topic: How can we effectively bring technology solutions for older adults to market?




GrandCare Systems to be featured at the 2014 Digital Health Summit

digital health 2014

The Digital Health Summer Summit takes a deep dive into the elements of a successful digital health venture. On the heels of the sold-out, wildly successful Digital Health Summit at the 2014 International CES, the Digital Health Summer Summit is a two-day conference showcasing the latest digital health innovations from the point of view of the industry’s most brilliant thinkers and doers.

Exploring the most pressing–and sometimes controversial–questions that face the industry today, the Summer Summit provides a unique forum for industry veterans to share their hard-learned lessons and insider tips on this multifaceted, fast-growing market.

To register now CLICK HERE

Who Should Attend?

  • Healthcare providers and professionals
  • Healthcare and fitness device/ technology companies
  • Policymakers, pharma execs, insurers and payers
  • VCs, angels and other vested financial players
  • Media and analysts
  • Academia, students and start-ups
  • And anyone looking to expand into digital health and fitness

Gaining Traction: The Markets to Watch
Friday, June 20th, 10:15am-10:35am

GrandCare Systems very own Chief Marketing Officer, Laura Mitchell, will be speaking at the 2014 Digital Health Summer Summit. This will be taking place June 18th-20th in San Francisco, CA.

With a number of growing markets in digital health, there are undoubtedly a few that seem to be picking up speed with consumers and care providers: aging and wearables. And with this comes more investor dollars and companies wanting “in.”

As one of the most valuable market segments, boomers account for nearly $230 billion in sales for consumer goods and will control 70% of the nation’s disposable income in the next twenty years. And with the value of the wearables market expected to cross $8B by 2018, consumers and companies are taking notice.

Laura Mitchell,  Chief Marketing Officer, GrandCare Systems

Laura Mitchell, VP Business Development, GrandCare Systems

Laura is a founding member of GrandCare Systems. A significant part of her initial role was to bring the product to market in 2006 through the development of a nation-wide distribution network. Laura specializes in Social Media and non-traditional, guerilla marketing strategies, furthering GrandCare brand recognition throughout the digital health industry, and has been featured in Forbes for her work.

She travels nationwide, providing educational presentations on digital home health, social media, using technology to mitigate hospital readmissions, and go-to-market strategies. Venues include the AARP National Convention, AHIMA, NAHB, Connected Health Symposium, ASA, CEDIA, CEA Industry Forum, and CES. She has also authored various magazine articles on the digital health market and go-to-market strategy.

Laura was a key organizer for the EHX and CEDIA Future Home Pavilion Educational Tracks. In 2008, she created the industry-wide Aging and Technology webinars. She was the recipient of the What’s Next 2011 Boomer Business Innovation Award for Excellence in Leadership and Innovation and was awarded the 2012 Dealerscope’s “40 Under 40” Award.

Laura was recently featured as a speaker on the Peggy Smedley Show.  Click here to listen.

Be sure to visit GrandCare Systems®
Silver Sponsor, 2014 Digital Health Summit

Industry pioneer GrandCare Systems provides the most trusted and comprehensive caregiving technology on the market. Since 2005, GrandCare has enabled individuals to remain healthier, happier, and more independent.

GrandCare is a complete communication, cognition and monitoring technology – Designed to keep individuals safe, healthy, happy and independent at home. Using a series of wireless activity (door, temp, motion, bed, etc.) and telewellness (bloodpressure, weight) sensors, a care-partner can automatically be notified if anything is amiss. Family can can connect by two way video chat AND send pictures, messages, emails, videos and other communications to an easy-to-use touch monitor in the loved one’s home. Loved ones need ZERO technical experience.