Tag Archive for: Laura Mitchell

RECORDED TOUR of the GrandCare System!!!!

Did you miss today’s GrandCare Tour???  Below is some information that we went over during the TOUR!!!

Good news!  We have recorded it for your viewing!!!!!!! View and/or download HERE!

5-11-11 GrandCare TOUR Bus STOPS:

1. Meet the founder Charlie Hillman

2. West Bend, WI — Exploring the history of GrandCare

3. GrandCare Corp Showroom – Saw the various models and sensor types

4. Met Henry – a 72 year old male.

-Lives alone at Home

-Has the Interactive GrandCare System

– SKYPES with his grandkids

– Plays Solitaire on GrandCare

– Watches YouTube Videos, Checks Weather Reports, Looks at Photo Albums

– Manages his own wellness by taking his weight, blood pressure and glucose readings. System automatically tracks them.

– Does not have a personal computer and does not want one

5. Met Jane (Henry’s 50 year old daughter)

– Lives 8 miles from Henry

– Manages his vitals and looks at his glucose readings

– Receives Alerts at work

– Uploads all of her pics to Facebook (Automatically go to her dad’s system as well)

– SKYPES with her dad

6. Tour of the Virtual ONLINE Caregiver Interface

– Adding Communications to the GrandCare Screen or TouchScreen

– Looking at Graphs

– Setting up Rules/Parameters

7. Question/Answers

What is GrandCare and How do I use it?

GrandCare Systems Special Event!

Tomorrow, Wed May 11th

3p ET/ 2p CT / 1p MT / 12p PT

 Join us http://grandcaresystems.webex.com

  • Learn about how GrandCare started in 2005

  • Informative overview of the System Components

  • See a LIVE Demo of the Online User Interface

  • Participatate in an interactive Question/Answer Session

See our full E-invitation HERE

Calling all Aging Start-Ups!!! Business Plan Competition!

BUSINESS PLAN COMPETITION CRITERIA & RULES

Do you have a business plan or startup venture that shows significant business potential for the burgeoning baby boomer market, which represents more than $2 trillion in spending power? We invite you to enter your business plan for the 2010 Silicon Valley Boomer Business Plan Competition. From early-stage ventures in medicine to media, fashion to financial services and beyond, the 2011 Boomer Business Plan Competition aims to generate the best ideas from the best universities and tap into the business expertise and creativity of entrepreneurs around the globe.

Based on the feedback received from some participants, we are announcing slight changes in the competition format and dates. We have consolidated Round 1 and Round 2 of the business-plan competition. For the combined round, we will accept up to a 20-page business-plan (page-count includes the executive summary and financials) until May 12, 5 PM PDT.

We would love to know the people behind these business-plans, so we would prefer (not required) if you could submit a short (up to 2 minutes) video. (You can email the video, or upload a You Tube clip).

Guidelines

  1. You are welcome to submit a 2-minute video or a You Tube clip (turn the settings to private) which includes:
    1. Entrepreneur name
    2. University affiliation (if any)
    3. Elevator pitch, including statement on why this product fits boomer market
  2. A 20-page business plan, which includes the financials and executive summary. We will accept your entries till May 12 at 5 PDT. Please email your plans to svboomerventure@gmail.com.

Read more

Why you should attend the Silicon Valley Boomer Venture Summit

The Silicon Valley Boomer Venture Summit & Business Plan Competition is for entrepreneurs & venture capitalists who serve the baby boomer market. June 15/2011

This year, GrandCare’s VP of Marketing (Laura Mitchell) will be attending as a judge for the event.

This is another of Mary Furlong’s events and NOT TO BE MISSED!  Just finished attending the “What’s Next Boomer Summit” last week in San Francisco!  It was not only incredibly well organized, but fantastic speakers, panels and great networking!  Sponsored by AARP, United Health Group, Continuum Crew, Southwest Airlines, First Street, Caring.com and First Republic Bank.

TOP TEN REASONS TO ATTEND

Meet the venture capitalists and corporate venture capitalists who can fund your boomer/senior caregiving venture

  1. Learn how to accelerate sales in your boomer/senior caregiving venture
  2. Discover how to meet the caregiver customer online and through workforce channels
  3. Learn how to reach the boomer, senior and caregiver through print, online media and partnerships
  4. Discover the latest research about the 78 million-strong boomer market
  5. Meet the angels who fund early-stage ventures
  6. Gain the latest insights how corporations are using cause related marketing to serve the needs of boomers, seniors and caregivers
  7. Find out how to accelerate your AARP partnership; discover their latest market research
  8. Secure the funding base of your nonprofit organization by developing partnerships that work
  9. Network, network, network!

hosted by 

Register to attend: http://scuboomerventure.eventbrite.com/

THE 2011 SILICON VALLEY BOOMER VENTURE SUMMIT

June 14-15, 2011
Santa Clara University, Santa Clara, CA

AT THE 2011 SILICON VALLEY BOOMER VENTURE SUMMIT…

Network with the leading venture capitalists, entrepreneurs, researchers, analysts and marketers addressing the needs of the 50+ demographic as well as key members of the media who report on aging, health, finance, technology and care giving.
Hear about the latest trends in the field of aging from key strategic partners in the non-profit sector.
Discover the latest in mobile and digital advertising trends; the newest distribution channels in the start-up world; and the tips and tricks that will help you grow your business.

Social Networking Seminar

Harnessing the power of social media to promote your business!

Sponsored by WBA Chamber

Tursday June 9th
8 am – 930 am
Free to chamber members
$15 for non members

Are you currently using Facebook, Twitter, LinkedIn, YouTube, Blogs and chat forums to promote your business?

This seminar will inform you of why social networking is beneficial to your success and how to get one step ahead, with even the smallest budget.

Moderator:

Laura Mitchell – VP Marketing, GrandCare Systems

Seminar content:

  • Why social Media is so important to your business
  • See how it works
  • Learn what to do
  • Make promo videos for free
  • Effective advertising online at no cost
  • New ways to get noticed
  • Track your competitors

 

Laura Mitchell

Laura is the VP of Marketing and a founding member of the GrandCare team, a software development company that has created a smart home wellness assessment, social connectivity and activity of daily living monitoring technology to allow individuals to live independently with greater security and less social isolation. A significant part of her role was to bring the product to market through the development of a nation-wide dealer/distributor network and PR/marketing. Laura has spoken around the country  in various venues including the American Society on Aging, Consumer Electronics Show, Dominican University, various trade organizations and the National Association of Home Builders about enabling technologies for aged, tele-medicine, the importance of social media and Internet marketing.  She graduated from the University of WI-Madison and resides in WI with her husband and two little boys.

GrandCare VP Marketing, Laura Mitchell, speaks 3 times in San Francisco this week

It’s an exciting week in San Francisco!  The American Society on Aging & What’s Next Boomer Summit are happening Wednesday – Saturday!

GrandCare’s own Laura Mitchell will be speaking 3 times during the week.  Below are some notable agenda items this week in San Francisco. Hope to see you there!!

ADD THESE GREAT EVENTS THIS WEEK  TO YOUR ITINERARY:

Wednesday

7pm – all are invited to meet with the AgeTek Board & Aging/Technology Enthusiasts at Johnny Foley’s in San Francisco: http://www.johnnyfoleys.com/
This no-host event, will be a great chance to network, mingle and sit back and enjoy the environment in this lively Irish Pub.
Thursday  
Thursday April 28, 2011: 1:00 PM  – 2:00 PM

Presenter(s)

TH495
Workshop – New Look at Technology for Older Persons

Hilton San Francisco Union Square hotel
Room: Yosemite A (Ballroom Level)
CEU Credits: 1

Revolutionary new technology and its applications have changed the way older persons are cared for as they age at home, enabling them to remain independent and live more fulfilling lives, providing higher quality of care, assisting caretakers, facilitating the communication, and equalizing availability of quality care to all persons.

Thursday April 28, 2011: 2:30 PM  – 3:30 PM

Presenter(s)

Felice Eckhouse
Gene Loeb-Aronin, PhD
Laura Mitchell
TH583
Workshop : Back Home To Stay

Hilton San Francisco Union Square hotel
Room: Franciscan D (Ballroom Level)
CEU Credits: 1
The sudden requirement for an elderly parent, spouse or relative with special mental or physical needs to stay at home can be traumatic. This workshop will examine these situations through scenarios and videos, and will explore requirements for staying at home. Solutions will be planned for each need.
Full ASA (AGING IN AMERICA CONFERENCE) Schedule: http://www.asaging.org/aia11/index.cfm

Friday 

..The Eighth Annual
What’s Next Boomer Business Summit
Sponsored by AARP and AARP Services, Inc.
Friday, April 29, 2011
8:00 am – 5:30 pm
Parc 55 Wyndham Hotel
San Francisco, California

7:00 am | REGISTRATION OPEN | COFFEE AND REFRESHMENTS
8:00 - 6:30 pm | TABLE TOP EXHIBITS OPEN | BOOKSTORE OPEN
4:30 - 5:30 pm | BREAKOUT SESSIONS

Maximizing the Online World
Build an interactive tool box for marketing your business! 
From email to Google, Twitter, and what's in all worlds online to social media platforms, 
unlock the potential for your company. Our experts show you how to harness the power.
Moderator: Laura Mitchell, Vice President, Marketing, GrandCare Systems
Panelists:
- Joe Cannella, Senior Account Manager, Google
- Nataki Clarke, Vice President, Marketing, AARP
- Stephen Chen, Founder, NewRetirement.com

Hope you can join us!!!!!
FULL What's Next Boomer Summit Schedule: http://www.boomersummit.com/agenda.html

Informal NO-HOST AgeTek meet up planned April 27th, San Francisco before ASA!!!! ALL ARE WELCOME!

JOIN US!  All are welcome!  AgeTek Members and non members welcome!

No host Meet & Greet PRE-ASA Conference

Wednesday April 27th, 2011 7pm

Where: Johnny Foleys – http://www.johnnyfoleys.com

243 O’Farrell Street
San Francisco, CA 94102
415.954.0777

Why: To get together, network, learn more about the Aging Technology Alliance and have a good time.

NO RSVP needed!  Just stop in!

Hope to see you there!!!!

Laura Mitchell, VP Marketing, GrandCare Systems (AgeTek Board Director)

Laura Mitchell speaks at ASA on April 28th: The New Look of Technology for Older Persons

Going to ASA? M Listen as Laura Mitchell, Dr. Gene Aronin and Joel Shapira discuss the future of aging. Using technology to “age in place”

Thursday April 28, 2011: 1:00 PM  – 2:00 PM

TH495
Workshop
Hilton San Francisco Union Square hotel
Room: Yosemite A (Ballroom Level)
CEU Credits: 1

Description

Revolutionary new technology and its applications have changed the way older persons are cared for as they age at home, enabling them to remain independent and live more fulfilling lives, providing higher quality of care, assisting caretakers, facilitating the communication, and equalizing availability of quality care to all persons.

Objectives

1. Participants will recognize the social and health benefits of technological devices for the care and monitoring of elderly and their effects on enabling individuals to remain home as they age. Participants will be able to specify care scenarios in which technological devices could be used and select devices that would be applied.

2. Participants will identify resources for locating technology and give examples of technological devices and their sources, and innovations in new technology; state the benefits in bridging the digital gap to enable diversity in the availability of technology.

3. Participants will identify federal legislation and mandates influencing care of elderly such as remaining at home as much as possible, and coordination of caretakers and medical personal in sharing of information and roles and the practical effects upon the use of technology for care.

Housing, Accessibility and Technology

Technology, Technology and Health

Target Audience

Emerging Professional less than 5 years or Student
Established Professional 10 or more years in profession
Professional 5 to 9 years

Thursday April 21st GrandCare Webinar – Dealing with Dementia

ATTENTION: These Webinars NOW MEET TWICE A MONTH!  The 1st & 3rd Thurs each month (Same time, same place).

We invite you to join in GrandCare’s Aging & Technology Industry Webinars.

All are welcome to join us! 1st & 3rd Thurs each month

Date:  Thursday, April 21 2011
Time:  2pm EDT (1pm CDT / 12p MDT / 11am PDT)
If you don’t have access to a computer and you would like to call in, please call
#1-408-600-3600        access code: 664 424 313
If you have any problems on webex, please call us at 262-338-6147
NOTE: If you are new to using Webex and you have questions, please contact us at info@grandcare.com. Some of the initial kinks have been fixed, so please try again. You may opt to ONLY dial in (number listed above)

Topic Description: Helping a Loved One Deal with Dementia

Dementia such as Alzheimer’s is scary, but let’s calm some fears. Seeing worrisome signs that point to a possible diagnosis of Alzheimer’s can be so frightening that many people avoid getting a diagnosis.  There is always hope, and we are getting much better at diagnosing and caring for elders with dementia, as well as the families and friends who love them.

Take-away Points:

1. We will learn why diagnosis and education are crucial to the well being of loved ones.

2. Educators are getting better at helping families and elders cope with dementia, so we’ll learn ways that families cope so their loved one can still live a happy, comfortable life.

3.  Even if the diagnosis is dementia, families are able to move forward to find the best possible ways to care for their loved one, as well as themselves.

Sponsored by “Love, Laughter and Mayhem” Author, Cindy Keith

Beating Gravity: Avoiding Falls in Elders – reposted from ECare Diary

Reposted from ECare Diary – I wanted to post this for GrandCare Dealers to take a look at. Dr. Rein mentions some very important points, things that we do not think about when examining falls and why they occur. There are certain things that technologies can do to help mitigate falls and other home modifications that can be made to help someone stay at home for longer. GrandCare Systems can be a helpful tool in this, things as simple as automatically turning on a light if/when a person gets out of bed during the night, GrandCare’s Rx Tender Med dispenser can help to dispense the correct dosage at the correct time, remind the Loved one by phone or TV and alert family/caregivers if medications were not accessed.  GrandCare also tries to aid in social connectivity between family members and loved ones. GrandCare is the bridge between the generations, allowing children and grandchildren to communicate the way they would like and the love one to receive communications the way he/she would like to. Family can send pictures, messages, emails, youtube videos, webchat via SKYPE, send calendar reminders and more. This can help to relieve feelings of loneliness and disconnect.   The enhanced communications with GrandCare bring families closer together!  The goal for all of us is to use a combination of personal touch, enabling technologies, home modifications and common sense to help prevent falls and accidents before they happen!!  Thanks Dr. Rein for another great post!

 

Beating Gravity: Avoiding Falls in Elders

Dr. Rein Tideiksaar – March 08, 2011 04:09 PM

People at Risk of Falls

People of all ages fall, but falls are more common for older people. In fact, losing balance and falling down is probably the most common accident that happens to older adults. Although most people are not usually harmed when they fall, the more falls an individual has, the greater the chance of injury. If you do get hurt, the result can harm your health, your sense well being, and your independence.

Some people believe that falls are a normal part of aging, and as such are not preventable. But this is false. Falls usually are caused by certain health conditions (due to normal physical changes of aging or from illness) and/or environmental hazards in the home interfering with safety. In most of cases, falls do not have to happen. Many of the causes of falling are preventable, but only if action is taken. As obvious as it may sound, a lack of knowledge about the causes of falling and how to prevent them contributes to falling.

It’s important to understand that falls are not a normal part of aging. In order to stop falls from happening, it will help you to understand who is at greatest risk and why. While anyone can fall, there are certain conditions or situations putting older individuals at higher risk. For example:

Poor Eyesight. This can keep people from seeing hazards and objects in their path, and lead to trips or slips. Common eye conditions include cataracts, macular degeneration and glaucoma. When combined with poor lighting, eye disorders interfere with safe mobility and increase the likelihood of falling.

Walking and Balance Problems. Disorders such as stroke, arthritis, diabetes, and neurological disease may affect muscle strength and reaction time. As a result, balance may not be quite the same as it was.

Use of Medications. Taking too much medication or the wrong combination of drugs can sometimes affect judgment, coordination and balance.

Depression or Stress. This often causes people to pay less attention and be less alert to surrounding dangers in the environment.

Lack of exercise. Inactivity results in weakened muscles, and lack of flexibility. This can change people’s balance and the way they walk and increase the chances of falling.

Preventing Falls
The good news is that many falls are preventable. By taking some simple steps elders can greatly reduce their chances of falling.

Doctor Visits
Get regular physical exams even if you’re feeling fine.

Ask the doctor to review your medications for any side effects that can affect balance. Make sure the doctor knows about all the medications you are taking (both prescription and over-the-counter drugs) so that harmful combinations of drugs can be prevented.

Tell the doctor about any falls or balance problems you may have experienced. The doctor may want to check you out for any medical conditions.

Stay Active
A regular program of physical activity is one of the best ways to decrease your chances of falling and improve your sense of well being and confidence.

Try to include such activities as walking, dancing, gardening, and stretching exercises to improve flexibility and balance.

Make Your Home Safer
At least half of all falls happen at home and generally take place when doing ordinary things like walking on stairs, getting up from bed or going to the bathroom.  The best way to deal with any threats to safety in the home is through prevention. It’s a good idea to check your home for hazards that frequently cause slips, trips, or falls and eliminate as many potentially trouble spots as possible. By making your home safe now, you can avoid a fall later.

Checklist for Spotting and Correcting Home Safety Hazards

Hazard: INADEQUATE LIGHTING
Solutions:
Keep lights on in rooms that you are walking through. The lighting in your home must be bright so you can avoid tripping over objects that are not easy to see.

Consider a nightlight for dark passageways.

During the day, open curtains and shades to let more sunlight in.

Install extra lighting along the pathway from bedroom to bathroom, by steps and stairways.

Hazard: FLOOR SURFACES
a. Sliding Throw Rugs
Solutions:
Check all rugs and mats to make sure they are slip-resistant.

Consider either buying new rugs with non-slip backing or applying nonskid matting to backs of existing rugs to make them secure.

b. Up-ended/Curled Carpet Edges
Solutions:
Use carpet tape to keep carpet edges from curling up.

Hazard: CLUTTERED PATHWAYS
Solutions:
All pathways should be clear of objects and furnishings.

Hazard: STEPS/STAIRS
Solutions:
Make sure stairs are well lit and free of clutter.

Use stairway handrails for going up or down steps.

Pick up things on the stairs. Always keep objects off stairs and steps.

Rein Tideiksaar Ph.D., PA-C (or Dr Rein as he is commonly referred to) is the president of FallPrevent, LLC, Blackwood, NJ, a consulting company that provides educational, legal and marketing services related to fall prevention in the elderly. Dr Tideiksaar is a gerontologist (health care professional who specializes in working with elderly patients) and a geriatric physician’s assistant. He has been active in the area of fall prevention for over 30 years, and has directed numerous research projects on falls and has developed fall prevention programs in the community, assisted living, home care, acute care hospital, and nursing facility setting. To learn more, check out the Doctor’s professional profile on LinkedIn:http://www.linkedin.com/pub/dr-rein/6/759/592. If you have any questions about preventing falls, please feel free to email Dr. Tideiksaar at drrein@verizon.net.