Tag Archive for: Laura Mitchell

Connected Home Reports on the Aging & Technology Market Citing GrandCare as a major player…

Great article today from Connected Home: Christopher Wells – – – I couldn’t agree more with the end of the article discussing that someone wanting to get in on this industry must do their due diligence and “have a plan” before diving in. There is obviously not a lack for customers and it is clearly a HUGE market to get into. However, we are building a brand new category here – home health technology. It is not really replacing anything, but rather adding another phase in the continuum of care. Somewhere between TOTALLY independent at home, and independent with enabling technologies. I authored an article for CE PRO back in 2008, which I think is still relevant – – it’s called The 5 Steps to Home Health Technology: New, enabling technologies put dealers in prime position for remote healthcare management. But how do you get started? http://www.cepro.com/article/5_steps_to_home_health_tech/D1 Take a look at the article for some more info! Again, thanks to Connected Home for shedding light on this very important and steadily growing industry! We do have an industry alliance that has formed (of aging technology enthusiasts and vendors) called AgeTek: Aging Technology Alliance – agetek.org – – from Laura Mitchell, VP Marketing, GrandCare Systems

Home Health
Jan 24, 2011 12:00 PM, By Christopher Wells
Systems For The Aging

“The market for technology for aging adults will grow to $20 billion by 2020, comprised of four categories: communication and engagement, home safety and security, health and wellness, and learning and contribution. Baby boomers are also caregivers of aging parents and see the opportunity to enable both themselves and their parents to age successfully in their homes of choice,” says Laurie M. Orlov, the founder of the website “Aging in Place Technology Watch.”

The upshot of all of this is that there is a large and willing market right now for technology systems that will get them what they want, which is to age in place and be as safe as possible while they are doing it. Here are a few of the solutions designed to address this market: Philips has systems designed for the end-user as well as a facilitywide system called CarePoint. The company’s system for the home, Lifeline, is a variation of a personal emergency response system (PERS) that connects to the Philips dedicated monitoring center when it is pressed. The CarePoint system is designed for managed care facilities and uses a call communicator, which offers the ability to communicate with facility staff and provides notification of wandering clients. Finally, a new endeavor named Philips Applied Technology is developing small-footprint ZigBee devices that will create a mesh network for a complete home-use medical monitoring system.

Xanboo offers monitoring in the residence, such as movement alerts and lighting and appliance control. Text and email alerts are sent to caregivers via a smart phone or PC. Part of the system exists on the cloud, where the caregiver can view live camera feeds (though there are the obvious privacy issues here) and the status of devices including thermostats, lights, and appliances.

GrandCare Systems exists as a premium system that offers all the bells and whistles and then some. It includes a full range of monitoring sensors and a system to chart activity, health vitals, and medication. Additionally, it gives the elder person the tools to communicate with loved ones. This takes the form of a touchscreen with large buttons that can operate as a standalone device or interact with a TV to display pictures from family members, emails, games, and upcoming events. All of this is said to occur seamlessly without the person needing to know a single thing about PCs.

BeClose leverages Alarm.com’s cloud technology for its informative Web interface.
In addition to Xanboo and GrandCare, there are a number of other companies offering cloud-based portals for communication and data tracking. For example, the company InTouchLink focuses on the social aspect, providing a simple, intuitive software that allows seniors to use email and the Internet. Another company, BeClose, leverages Alarm.com’s cloud technologies, delivering an informative Web interface. And then there is CloseBy Network, which has partnered with the automation company Control4 to deliver a comprehensive activity monitoring system.

While we probably can’t say the possibilities are endless, it is clear there is significant presence in this market of newbie startups and heavy hitters. So the question you might be asking is, “Is this right for me and my business?” That is the million dollar question and it depends on several factors. First, you will need to do your due diligence to decide whether the numbers work for your business. How will you approach this business? Will you target large heath care facilities, assisted living companies, or end-users? One of these approaches might be better suited to your business model. Also, while this business has hardware, it is not as hardware intensive as say, digital signage. If you target assistive living, it is more about efficiently integrating a simple system and beginning to build a recurring revenue stream through the monthly cloud subscription services. Finally, if you are the owner or a principal of an integration firm, do you think it would be a fit for not only your company but for you? You are going to be dealing with seniors and their family members, often at a time when life-altering decisions must be made. If it is a fit, home health technology might just be that type of business that will fill your wallet and your heart. What could be better than that?”

1-20-11 Webinar- Jane Regan from Bath Packs speaks

WHEN: Thursday January 20th, 2pm EDT (1p CT).
WHERE: http://my.dimdim.com/grandcare
WHAT: Jane Regan from Bath Packs speaks on Aging Gracefully- Stylish and Safe Barrier Free Bath Design

Topic Description:
This webinar will inform you on how to provide transitional comfort from Boomer to Senior living. Jane will examine and discuss safe bath design details. Also, what does it mean to be certified for Aging In Place Design? And what is CAPS certification? These questions and more will be answered during this informational and educational webinar.

About Jane Regan:
Jane Regan is the CEO of HB Building and Design in Northern California, a successful design/build general contracting firm specializing in a universal design practices, Green Building and Design for Aging In Place. In January 2011, Jane is launching a new business, “Bath Packs Designed On Line, Installed On Time™, a complete bath remodel using an interactive web site.
Jane is certified for Design for Aging In Place, and has and she has a vast knowledge of design to serve those aging independently.

Upcoming Events:

NAPGCM- – May 12-15, 2011 | Sheraton New Orleans Hotel | New Orleans, LA
AgeTek Discounts apply: http://www.caremanager.org/calendar.cfm

1-13-11 GrandCare Webinar: Arthur Kupperman from My Senior Portal speaks

WHEN: Thursday January 13th, 2pm EDT (1p CT).
WHERE: http://my.dimdim.com/grandcare
WHAT: Arthur Kupperman from My Senior Portal Speaks

Topic Description: My Senior Portal designed, developed and operates a web portal to make finding information on the internet easier for the 55+ user group. Among the many features, users can: create family trees and tell family stories that can be shared and will last forever; get some laughs by reading and contributing a vast assortment of jokes; speak their mind to government officials and newspapers editors with just a click of their mouse; locate local providers of professional and non-professional service providers; shop on-line from the comfort and convenience of their home; maintain medical information, including medical history, emergency contacts, etc.; and much more. Among our key goals are ease of navigation, meaningful content and information, providing a resource for research on the internet and be enjoyable and engaging.

About Arthur Kupperman:
Arthur is the Chief Technology Officer of My Senior Portal and is responsible for most of the content and design. As a senior, and with parents in their 90’s and trying to use the internet, he has some insight about what is important to seniors in using a web portal- rich content, ease of navigation, engaging activities and more!

Upcoming Events:

NAPGCM- – May 12-15, 2011 | Sheraton New Orleans Hotel | New Orleans, LA
AgeTek Discounts apply: http://www.caremanager.org/calendar.cfm

Pre-CES Workshop & AgeTek Annual Meeting January 5th, GrandCare Speaks!

Silvers Summit Pre-CES Workshop and AgeTek Annual meeting Information
Sponsored by Silvers Summit, AgeTek, AARP & Best Buy

Date: January 5, 2011
Location: Mirage Hotel and Casino
Room: Montego A
Address: 3400 Las Vegas Blvd. South, Las Vegas, NV

Workshop 1:00pm – 5:00pm (GrandCare’s Laura Mitchell speaks on the HOW-TO of Social Networking)
(Light Lunch will be available for registered attendees starting at 12:30pm)

AgeTek Networking Reception: 5:00 – 6:00 Montego F
AgeTek Annual Meeting: 6:30 – 8:00pm Montego A

Silvers Summit and AgeTek Combine Expertise;
Hosts Workshop on the Coming Silver Tsunami
World’s leading aging-focused technology consortium and conference educates companies of the value of creating products and services for today’s aging society
Silvers Summit @ CES will celebrate the one-year anniversary of The Aging Technology Alliance (AgeTek), a non-profit organization that promotes the awareness, benefits and value of products and services for our aging society, by hosting an educational pre-CES workshop. The Silvers Summit – AgeTek half-day education program will bring together unique industry expertise to show companies how to position products for boomers and their aging parents with take-always on how to reach this powerful and influential market through today’s social and mobile channels.
The fast-paced half day workshop, on the day before CES opens, will address a handful of unique market issues faced by companies intent on providing quality-of-life solutions for the older adult, but trying to reach the attention of caregivers and families who purchase or recommend these products.
Attendees will learn what works and what doesn’t, in branding and social messaging, how to get the attention of retail and advertisers who prefer a younger demographic, and explore the many facets of finding the right strategic partners in this industry, including:
 Finding partner solutions that work.
 Leveraging the retail, catalog and VAR channels to maximize presence and sales.
 Knowing how to navigate institutional vs. private channels
 Creating a compelling web experience.
 Using social media to target your key audience.
 Examine how today’s leading retail stores think about older customers.
 Understanding your audience – who makes the purchase decisions and how to market to that consumer (i.e. talking to caregivers vs. care recipients).

It’s not too late to sign up – – ONLY $99 for AgeTek Members, $149 for regular attendees
Questions? contact Susan Ayers Walker at summitinfo@silverssummit.com or call 650-854-1146 (Pacific).

GrandCare will be at CES in LVCC North Hall #2812

Going to CES?

GrandCare will be showcasing their communication, cognition, monitoring and wellness assessment technology at CES 2011 in Las Vegas, LVCC North Hall #2812. CES is Jan 6-9th.

We would love to see you there. Want to meet with us, just email info(@)GrandCare.com

We have just a few FREE show passes to CES left for our favorite friends, email us to find out more about that!!!

Laura Mitchell of GrandCare will be speaking on the Social Networking Panel at the Pre-CES workshop in the Mirage Hotel, Las Vegas, on Wednesday Jan 5th from 1p-430p. More info here

Stay After the workshop for THE ANNUAL AGETEK Networking and Meeting! And after, brave souls will head to KARAOKE arranged by PRESTO!!!

Laura & Charlie will also be speaking during the Silvers Summit on Saturday January 8th at CES. More info here

HOPE WE SEE YOU in VEGAS!!!

Laura Mitchell interviewed on The Peggy Smedley Radio Show

Peggy Smedley interviewed GrandCare’s Laura Mitchell in December 2010 and they discussed the GrandCare System as well as acceptance of technology by the aging population.

Here is a link to a recording of Laura Mitchell being interviewed on the GrandCare system on The Peggy Smedley Radio Show.

The Peggy Smedley Show interview with Laura Mitchell

Thank you to The Peggy Smedley Radio Show for the opportunity to share GrandCare!

 

The Peggy Smedley Show

The Peggy Smedley Show, the voice of M2M and connected devices, is an informative, yet fun, talk show hosted by Peggy Smedley, president of Specialty Publishing Co. The show broadcasts live for one hour each Tuesday at 12 noon CT. The Peggy Smedley Show features discussions with top newsmakers and technology companies, as well as in-depth analysis of the week’s biggest connected devices stories and trends.

Connected devices encompass fitness, GPS/personal navigation, home security, energy management, and ereaders, just to name a few. Rather than focusing on how to start a technology company, or reporting on sustaining a lifestyle, The Peggy Smedley Show helps listeners across all industries, in companies of all sizes, understand the issues and challenges of moving toward this emerging innovation.

12-16-10 Webinar: Direct Sales- Why it works. Shana Duthie from Nurture Connect speaks

WHEN: Thursday December 16th, 2pm EDT (1p CT).
WHERE: http://my.dimdim.com/grandcare
WHAT: Direct Sales – Why it works.

Topic Description: Nurture Connect is currently launching a new sales channel Tech@Home. We will show you why direct sales works for the aging in place and health markets and what you need to know about direct selling.

About our speaker: Shana Duthie
Shana Duthie has more than 20 years of experience in assisting start-ups and “early stage” companies to reach their growth potential by serving on their executive teams. Ms. Duthie has held key executive positions in Sales/Marketing as well as Finance/Operations and founded, built and sold a direct sales company.
Shana is currently running Nurture Connect, Inc. which she founded in 2008. Nurture Connect’s main focus is driving product sales and sales channel development for new emerging technology products entering the consumer marketplace. Her client list includes companies specifically focused towards the boomer/senior demographic and the Health space.

Upcoming Events:

CES (PRE CES WORKSHOP & ANNUAL AGETEK MEETING) – You don’t want to miss this!
You are Invited to register for an exciting pre‐CES Workshop:
The Silver Tsunami’ is Coming: Is Your Company Ready?
Wednesday Afternoon ‐‐ January 5, 2011, Las Vegas
AgeTek member companies: $99, non‐members $149 suminfo@silverssummit.com

http://silverssummit.com/index.php?option=com_content&view=article&id=183&Itemid=71

NAPGCM- – May 12-15, 2011 | Sheraton New Orleans Hotel | New Orleans, LA
AgeTek Discounts apply: http://www.caremanager.org/calendar.cfm

12-9-10 Thursday Webinar: Laurie Orlov from Aging in Place Technology Watch speaks

GrandCare Systems 12-9-10 Webinar
We meet here: http://my.dimdim.com/grandcare
on Thursday December 9th, 2pm EDT (1p CT).

Topic: Laurie Orlov from Aging in Place Technology Watch speaks on 10 tips for launching a new product line
It’s getting to be that time of year. January 2011 is a unique moment in time when the first of the baby boomers become seniors, turning 65 at the rate of 10,000 per day from that day forward. Laurie shares 10 tips to successfully launch a new product line in the aging technology industry.

Our Speaker: Laurie Orlov
Laurie M. Orlov, a tech industry veteran, writer, speaker and elder care advocate, is the founder of a market research firm that provides thought leadership, analysis and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice. In addition to her technology background and years as a technology industry analyst, Laurie served as a volunteer long-term care ombudsman and is certified in Geriatric Care Management from the University of Florida and the author of Aging in Place Technology Watch, When Your Parents Need Elder Care.

Fri 12-10-10 GrandCare speaks at Chicago LSN Tech Conference

When: FRIDAY, DECEMBER 10
Where: Hyatt Lodge, Oak Brook, IL
Who: GrandCare Founder, Charlie Hillman and GrandCare Director of Business Relations, Laura Mitchell
What: LSN Tech Conference in Chicago

Educational Session
8C | 1.5 CEs 9:30am – 11:00am
Person-Centered Technologies for those Living Independently
Hear about the potential growth in the aging/technology industry that is predicted to reach $20 billion by 2020 according to industry analyst, Laurie Orlov.
Learn about technologies currently available on the market including ADL monitoring, medication management, fall detection, brain fitness and socialization technologies.
Describe remote environmental sensing, passive physiological sensing, artificial intelligence, and networking technologies that allow a caregiver to remotely and passively monitor a loved-one without compromising dignity or privacy.
Discuss technologies that focus on the importance of an active body, mind and soul by simultaneously addressing the loneliness and social isolation associated with aging.
Recognize how aging service providers can incorporate these technologies to better serve your current and potential clients.

Faculty: Laura Mitchell, Director of Business Relations, GrandCare Systems & Director on Aging Technology Alliance Board, Charlie Hillman, Founder & CEO of GrandCare Systems & CAST Commissioner, Pramod Gaur, PhD, Vice President Telehealth, UnitedHealth Group (invited)

@CES 2011 – See the future of AGING: STOP BY the GrandCare Booth: LVCC North #2812

JOIN THE Silvers Summit @CES in 2011. There are loads of exciting events going on!!! Below is a suggestion for optimizing your agenda and filling your days starting with signing up for the AgeTek Workshop on Wednesday afternoon, visiting GrandCare and other AgeTek members in the AgeTek Pavilion in booth 2812 (part of the Silvers Summit) and go on from there…

– – Wednesday – –
The Silvers/AgeTek workshop 1-5pm AgeTek Members Receive a $50 discount!!! Laura Mitchell from GrandCare Systems will be speaking along with Jill Gilbert on the Social Networking Panel!

STICK around RIGHT AFTER THE WORKSHOP and attend the AgeTek annual meeting and networking mixer at 5:30pm. This meeting is open to all AgeTek members and potential new AgeTek members! You may sign up for AgeTek right at the event or JOIN NOW Come and mingle with AgeTek members and meet the staff from GrandCare Systems!

CES 2011 Exhibit Hours: Visit the Silvers Summit, Digital Health and Sports and Fitness in LVCC North Hall.
Las Vegas Convention Center North Hall
Th Jan 6 10a – 6p
Fri Jan 7 9a – 6p
Sat Jan 8 9am – 6p
Sun Jan 9 9am – 4p

– – Thursday January 6th, 2011 – –
10am CES Exhibit Hall Opens!

– – Friday Jan 7th 2011 – –
9 am CES Exhibit Hall Opens!
– Attend a full day of Digital Health panels,
– In the evening, attend the Mommytech Fashion show of wearable Technology

– – Saturday Jan 8th 2011 – –
9 am CES Exhibit Hall Opens!
Attend a full day of Silvers Summit LVCC North Hall,RM N253 Panels, network and meet the speakers
Charlie Hillman, founder of GrandCare Systems, will be speaking along with Meridian’s Sandra Elliot on “Intelligent Systems for Caregivers” from 3:00 PM – 4:00 PM (LVCC N253)

GrandCare’s Laura Mitchell will be participating on the AgeTek Alliance Panel from 5 – 530p.

For more information on Silvers Summit or the Pre-CES Workshop : Contact susan.walker@silverssummit.com

For more info on GrandCare Systems, events at CES or the AgeTek Pavilion, contact: info@grandcare.com

SEE YOU AT CES!