Tag Archive for: mary furlong

It’s not too late – – Exhibit at the Silicon Valley Boomer Venture Summit in Santa Clara, CA – June 15th

​Consider exhibiting at the Silicon Valley Boomer Venture Summit!!!! http://www.scuboomerventure.com/

 

At the 2011 Silicon Valley Boomer Venture Summit, discover the latest in mobile and digital advertising trends; the newest distribution channels in the start-up world; and the tips and tricks that will help you grow your business.

In the afternoon, you’ll see the newest innovations and trends that are about to take the boomer market by storm as our business plan competition and app competition finalists compete for $11,000 in prize money.

Speakers/Sponsors  include United Health Group, Bayer Healthcare, Johnson and Johnson Health Care, Bosch, GrandCare Systems, AARP, Best Buy, etc.

Don’t miss out!!!

Exhibitor Benefits for the
Eighth Annual
Silicon Valley Boomer Venture Summit
Business Plan Competition
Wednesday, June 15, 2011
Santa Clara University

Exhibitor Package- $250.​ www.scuboomerventure.com

• Table Top Exhibit – 6ft draped table, one chair
• Complimentary entry to event and lunch for one attendee with your choice of business leaders, entrepreneurs, or venture capitalists.

Exhibit Details:
• Hours for exhibits: 8:00 a.m. – 5:00 p.m.
• There is limited electrical outlets, so bring a power strip or extension cord
• Internet service is very limited. The University firewalls prevent access unless you have a personal hot spot.

Payment is due upon receipt and is non-refundable.

Please fill out the following information and return to Return form via email to: mimi@csolutionsmrkt.com or FAX to (916) 773-6420
Make checks payable to:
President & Board of Trustees of Santa Clara University
Send to:
Santa Clara University
Attn: Elizabeth Barron Silva
Leavey School of Business
500 El Camino Real
Santa Clara, CA 95053​

​_________________________________________________________
Signature Date

Name __________________________ Title _____________________

Company _______________________________________________
Address _______________________ City _________________ State _____ Zip__________

Email _____________________ phone # _________________________

GrandCare Team Member Awarded the FLAME Award for Innovation & Leadership at What’s Next Boomer Summit

What’s Next Boomer Business Summit is an annual event that brings together the country’s top businesses and organizations that are thought leaders in the baby boomer marketplace. It is where deals get done.


No other conference brings together a dedicated group of professionals focused on the boomer and senior populations. Together this group of thought leaders from the non-profit sector, senior advocacy organizations, Fortune 100 companies to entrepreneurial start-ups will share their knowledge and passion for this important customer demographic.

This year, the number of attendees surpassed 350, the most ever for this event.

The What’s Next 2011 Boomer Business Innovation Awards were presented during the awards ceremony and reception on April 28. Laura Mitchell, GrandCare’s VP of Marketing, received a flame award for Excellence in Leadership and Innovation, presented by Michael Carroll, VP, Portfolio Marketing, United Healthcare.

The next Mary Furlong event is June 15th, 2011 in Santa Clara, CA.  GrandCare will be in attendance and speaking on a panel session.  For more information: http://www.scuboomerventure.com/

Silicon Valley Boomer Venture Summit

What’s Next Boomer Business Summit
The eighth annual What’s Next Boomer Business Summit takes place at the Parc 55 Wyndham on April 29, 2011 in San Francisco. It is produced by Mary Furlong & Associates. It is affiliated with the American Society on Aging (ASA) Aging in America Conference, which is held April 26-30, 2011 in San Francisco. The theme for 2011 is Dynamics, Deals, Differentiation and Disruption. The focus of the annual event is to foster a cutting-edge community to explore and share products and services that will serve the needs and wants of the 50+ market. Registration and program information is available at http://www.boomersummit.com. Facebook page ishttp://www.facebook.com/2011-Whats-Next-Boomer-Business-Summit. Twitter username is WhatsNextBoomer. Twitter hashtag is #WNBBS2011. The 2012 What’s Next Boomer Business Summit will take place in Washington, D.C.

Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) works with companies seeking to capitalize on new business and investment opportunities in the baby boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong, Ed.D., the firm’s founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and non-profit organizations for more than 20 years. Furlong is Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business, and founder of SeniorNet and ThirdAge Media. Her book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace (FT Press), was published in February 2007. Website: http://www.maryfurlong.com.

Full Press Release: http://www.prweb.com/releases/2011/4/prweb8351641.htm

GrandCare’s VP Marketing, Laura Mitchell, Selected to speak on “Go To Market Strategies” at Silicon Valley Boomer Venture Summit June 15th

For the Eighth consecutive year, Mary Furlong & Associates, in collaboration with Santa Clara University, Leavey School of Business , will produce a premier event for individuals and organizations in business to serve the 50+ market. At the 2011 Silicon Valley Boomer Venture Summit and Business Plan Competition entrepreneurs, the venture community and business leaders in the field of those who meet the needs and wants of the 50+ population, will come together to discuss business ideas uniquely focused on the 50+ market.  The Summit will identify the most talented and innovative and emergent entrepreneurs in the industry who will showcase products and discuss trends and services that will be industry leading and influence the return on marketing investments of the future.

This Conference will provide a forum for:

  • New directions in Designing Technology for ALL
  • The latest strategy from venture capitalists investing in design and technology for all
  • Distribution models for reaching and serving the boomer, senior and caregiving marketplace
  • Private / public partnerships strategies that have worked in launching brands and building revenue in the non profit sector
  • Go to market strategies for entrepreneurs
  • Networking with key players investing in the 50-plus and social media markets
Watch Steve Jurvetson, managing director of early-stage venture capital firm Draper Fisher Jurvetson, explain why he attends the Boomer Venture Summit:
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=ZnkTizspI2k]

SV Boomer SPEAKERS

Lori Bitter - President, Continuum Crew
R. Scott Collins - President and CEO, Linkage
Andy Donner - Director, Physic Ventures
Hartmut Esslinger - Founder, Frog Design
Joanne Handy - CEO, Aging Services of California
Jody Holtzman - Senior Vice President, Thought Leadership, AARP
Kurt Hulander - Platform Leader, Health Solutions, Best Buy
Bill Johnston - Director of Global Community, Dell
Stephen Johnston - Founder & CEO, Fordcastle LLC
Nancy Kamei - Sector Director, Intel Capital
Jeff Makowka - Senior Strategic Advisor, Thought Leadership, AARP
Laura Mitchell - VP Marketing, GrandCare Systems
Alexandra Morehouse - Former Chief Marketing Officer, AAA
Peter Radsliff - CEO, Presto Services
Peter Ziebelman - Partner, Palo Alto Venture Partners

Laura Mitchell will be speaking on: Optimal Go to Market Strategies  

 With the aging of baby boomers and beyond, companies are going direct to consumers to sell products in healthcare. Learn what the aging of the baby boomers and beyond companies are using new and innovative strategies as they go to market. Learn about group purchasing as a distribution channel and discover how large health care organizations are forming partnerships as they go to market. . Discover how mobile, online, and print are used to reach customers. Discover what other service based businesses also serve the baby boomer and senior market. Entering and succeeding is not easy: our hand-picked industry leaders and experts will share their go-to-market wisdom and advice.

8:00 – 8:45 am

Lucas Hall, Classroom 3, Santa Clara University

See the entire June 15th Conference Agenda <a href = “http://www.scuboomerventure.com/agenda.html“> here </a>

 

GrandCare’s VP of Marketing, Laura Mitchell, selected as Venture Boomer Summit Business Plan JUDGE

http://www.scuboomerventure.com/competitions/judges.html

Business Plan Competition!!!!!

PRIZES

Best Business Plan
$10,000

Best App
$1,000

Finalists will present their business plans to a panel of industry experts at the Summit on June 15, 2011 and the winners will be announced at the end of the day.

JUDGES

Leaders in the field of aging, venture capitalists, entrepreneurs and industry analysts will provide valuable feedback on the entrepreneurs’ boomer business plans and apps. Check back soon for the list of judges participating in the 2011 event.

Finalist Judges

Andy Cohen – CEO and Co-founder, Caring.com
Andy Donner – Director, Physic Ventures
Jody Holtzman – Senior Vice President, Thought Leadership, AARP
Kurt Hulander – Platform Leader, Health Solutions, Best Buy
Nancy Kamei – Sector Director, Intel Capital
Xander Mahony – Analyst, Draper Fisher Jurvetson
Jeff Shoemate – Vice President of Innovation and Business Development, United Healthcare

First and Second Round Judges

Susan Ayers Walker – Managing Director, SmartSilvers Alliance
Laura Mitchell – Vice President, Marketing, GrandCare Systems
Michael Sarfatti – Managing Director, SmartSilvers Alliance

Calling all Aging Start-Ups!!! Business Plan Competition!

BUSINESS PLAN COMPETITION CRITERIA & RULES

Do you have a business plan or startup venture that shows significant business potential for the burgeoning baby boomer market, which represents more than $2 trillion in spending power? We invite you to enter your business plan for the 2010 Silicon Valley Boomer Business Plan Competition. From early-stage ventures in medicine to media, fashion to financial services and beyond, the 2011 Boomer Business Plan Competition aims to generate the best ideas from the best universities and tap into the business expertise and creativity of entrepreneurs around the globe.

Based on the feedback received from some participants, we are announcing slight changes in the competition format and dates. We have consolidated Round 1 and Round 2 of the business-plan competition. For the combined round, we will accept up to a 20-page business-plan (page-count includes the executive summary and financials) until May 12, 5 PM PDT.

We would love to know the people behind these business-plans, so we would prefer (not required) if you could submit a short (up to 2 minutes) video. (You can email the video, or upload a You Tube clip).

Guidelines

  1. You are welcome to submit a 2-minute video or a You Tube clip (turn the settings to private) which includes:
    1. Entrepreneur name
    2. University affiliation (if any)
    3. Elevator pitch, including statement on why this product fits boomer market
  2. A 20-page business plan, which includes the financials and executive summary. We will accept your entries till May 12 at 5 PDT. Please email your plans to svboomerventure@gmail.com.

Read more

Why you should attend the Silicon Valley Boomer Venture Summit

The Silicon Valley Boomer Venture Summit & Business Plan Competition is for entrepreneurs & venture capitalists who serve the baby boomer market. June 15/2011

This year, GrandCare’s VP of Marketing (Laura Mitchell) will be attending as a judge for the event.

This is another of Mary Furlong’s events and NOT TO BE MISSED!  Just finished attending the “What’s Next Boomer Summit” last week in San Francisco!  It was not only incredibly well organized, but fantastic speakers, panels and great networking!  Sponsored by AARP, United Health Group, Continuum Crew, Southwest Airlines, First Street, Caring.com and First Republic Bank.

TOP TEN REASONS TO ATTEND

Meet the venture capitalists and corporate venture capitalists who can fund your boomer/senior caregiving venture

  1. Learn how to accelerate sales in your boomer/senior caregiving venture
  2. Discover how to meet the caregiver customer online and through workforce channels
  3. Learn how to reach the boomer, senior and caregiver through print, online media and partnerships
  4. Discover the latest research about the 78 million-strong boomer market
  5. Meet the angels who fund early-stage ventures
  6. Gain the latest insights how corporations are using cause related marketing to serve the needs of boomers, seniors and caregivers
  7. Find out how to accelerate your AARP partnership; discover their latest market research
  8. Secure the funding base of your nonprofit organization by developing partnerships that work
  9. Network, network, network!

hosted by 

Register to attend: http://scuboomerventure.eventbrite.com/

THE 2011 SILICON VALLEY BOOMER VENTURE SUMMIT

June 14-15, 2011
Santa Clara University, Santa Clara, CA

AT THE 2011 SILICON VALLEY BOOMER VENTURE SUMMIT…

Network with the leading venture capitalists, entrepreneurs, researchers, analysts and marketers addressing the needs of the 50+ demographic as well as key members of the media who report on aging, health, finance, technology and care giving.
Hear about the latest trends in the field of aging from key strategic partners in the non-profit sector.
Discover the latest in mobile and digital advertising trends; the newest distribution channels in the start-up world; and the tips and tricks that will help you grow your business.

11-11-10 GC Webinar: Mary Furlong Speaks – new revenue streams

GrandCare Systems 11-11-10 Webinar
We meet here: http://my.dimdim.com/grandcare
Topic: Mary Furlong Speaks
New Revenue Streams
As aging in place technology companies go to market with products and services it is important to form partnerships with enterprises that have both distribution and trust with the end user. Given the current economic climate and conditions for nonprofits at the national, state, and local level there is a new interest and sense of agility about forming partnerships with companies that have great products, shared values, and are building solutions to endure.

Mary Furlong, Ed.D., MFA’s president and CEO, is a leading authority on the baby boom generation as it moves toward and beyond age 50. She has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years, and her list of clients includes AARP, J & J, Microsoft, First Republic Bank, First STREET, Taheima, and Wellcore. Mary founded MFA in 2003 to help socially-and consumer-conscious companies understand the real needs of this growing market.

In addition, Mary is the Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business.

Mary is the author of the book Turning Silver into Gold: How to Profit in the New Boomer Marketplace, which was published in February 2007 by Financial Times Press. She also co-authored the book Grown-Up’s Guide to Computing, published by Microsoft Press in 1999.

ASA/ Boomer Summit wrap-up

Got back late Friday night from the ASA and Boomer Summit In Chicago! It was an exciting, exhausting and fun-filled, action-packed 3 days.

Thursday morning was an AgeTek board meeting – getting ready for the big launch later that day. Thursday afternoon was when the boomer summit boot camp sessions began.

I spoke on a panel about social media and how to best use it for business. It was a 3 hour panel. After that, I rushed to the AgeTek launch down the hall.

It was our official AgeTek Industry Alliance meeting! Standing room only – it was an enormous success! Everyone was enthusiastic and ready to work together – a truly historic step for our industry! We all left with tshirts and directly after this had to head to the speaker reception put on by Mary Furlong & Associates.

After a full day and evening of networking, great conversations and new friends, we turned in.

Friday was the Boomer Summit – GrandCare had an exhibit table, but we also had to work the speaker rooms, helping moderators get started and set up in the beginning of each session.
Lunch with the experts was wonderful & after the last sessions ended at 5p, we all headed to the summit wrap and networking session.

All in all, very glad to have gone! We caught up with industry folks like, Laurie Orlov, Donna Cusano, Susan Ayers Walker, Karen Klein – fellow tech colleagues & agetek members: halo, mygait, presto, wellcore, verizon, jnl technologies, home instead…

and of course my fellow AgeTek board members: Peter Radsliffe, Michele Ahlman, Jill Gilbert, Bud Myers

A great ending to a great week! Now on to this week – we will be reporting live from Orlando – the Electronic House Expo will be going on and GrandCare will play a significant role in the home health tech pavilion.

Wednesday, we are hosting 25 new GC dealers for GC dealer training. Authorized dealers may attend as a refresher for a small fee, learn all about our new multi-resident features.
Still have a few seats available, email gcsales@homecontrols.com to sign up.

Many educational presentations by GrandCare, please check ehxweb.com for schedules.

Thanks,
Laura Mitchell
Dir of Business Relations
GrandCare Systems